Connecting the Dots: Senior Living Success with Matt Reiners

Sales with a Soul: How Empathy & Curiosity Drive Senior Living Sales Success - Kelly Singleton Myers, Founder/Chief Vision Officer at KJB Sales Consulting


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In this episode, I sit down with Kelly Singleton Myers, Founder and Chief Vision Officer at KJB Sales Consulting, to talk about something that doesn’t always get enough attention in sales—empathy and curiosity.

Kelly is a powerhouse in the senior living industry. She’s spent decades helping teams rethink the sales process, shifting the focus from “always be closing” to “always be connecting.” She’s also the author ofThe More You Know, The More You Close, a book all about using curiosity, trust, and authentic relationships to drive sales success.

Link to Book - Amazon.

We dive into:
✔️ How trust-based selling changes the game in senior living
✔️ Why speed to lead is important—but patience matters just as much
✔️ The biggest mistakes sales teams make and how to fix them
✔️ How AI and tech can support (not replace!) human connection
✔️ What the best salespeople do differently to build real relationships with families

Kelly brings a wealth of experience and some game-changing insights on how sales teams can create better experiences for both prospective residents and their families.

If you’re in senior living sales, marketing, or leadership, this is an episode you don’t want to miss!

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