Welcome to episode 12 of the MLA Productivity and Profitability media series. This episode features Sally Martin from SheepMetriX. Sally talks about how electronic identification can be used in your business to add value. 

Your host, Tanisha Shields and Sally discuss the importance of being clear on what you want to achieve when collecting data. Sally highlights that there are multiple avenues for data collection using eID and it is how you efficiently use this data that will enable you to reap the benefits.

Sally's key steps for getting started with eID technology are:
1.  Have a plan and a staged approach before purchasing lots of equipment – build your confidence first. 

2. Understand how it will fit into your current farming business and operation. 

3. Stick to your key profit drivers when deciding what data to collect and use. 

To watch our webinar with Sally head to: Productivity & Profitability series | Meat & Livestock Australia (mla.com.au)

To find out about the eID workshops Sally mentioned head to: Sheep Consultant & Ram Breeding Advice (sheepmetrix.com.au)

To learn about setting a breeding objective head to: BredWell FedWell hub | Meat & Livestock Australia (mla.com.au)

A Benefit: Cost ratio figure for eID investment can be found here: https://www.mla.com.au/research-and-development/reports/2019/return-on-investment-for-implementing-electronic-identification-tags-in-a-commercial-sheep-flock--wa/

This episode is brought to you by Agrista in partnership with Meat and Livestock Australia.