Same Side Selling Podcast

When is the best time to start thinking about your business' exit? 5 years ahead of time? 10 years? Our guest on today's episode, Tallat Mahmood, explains when to start planning and how to do so most effectively.

For the last 12 years Tallat has been working with small and medium-sized businesses to raise millions of capital for growth and has helped with mergers and acquisitions transactions for exits. And he shares what he's learned from those experiences including the essential elements in a business plan to raise capital and sell your business plus the biggest mistakes he sees companies make when creating a business plan.

Listen to this episode and discover:

- What is the best time to think about selling?

- What creates the greatest value for a potential owner?

- What types of companies are best suited to which types of exits?

- How to make accurate financial assumptions if you're just starting out.

- What is the sensitivity analysis approach and how should you use it?

- And so much more…

Episode Overview

In the dozen years he's worked with various companies that are ready to sell the biggest mistake he has seen is they aren't as ready to sell as they think they are. In fact most companies are grossly underprepared.

To avoid that same fate Tallat encourages you to begin with the end in mind - consider your exit strategy from day one. Doing so will help you be prepared to sell of course, but it will also help you grow your business most effectively between now and the day you sell.

If your business is already underway create a business plan or update your existing one. Tallat says it's a must for any business to put together a business plan. And there are certain elements he considers necessary in that plan.

The first is your product or service. In this section of the plan you must explain the demand for your product or service, the need it fulfills and the pain points of your customer. If you do something better than the competition highlight that here.

The next section is the target market. Who is yours? Identify them and be specific; then discuss the size of your market, the future of it, how it will grow, who else competes in that market space, how strong they are and how quickly this particular market is going to grow (so you can show the growth potential of your business along with it).

Next is sales and marketing. Explain how you're going to reach your target market, how you'll sell to them and get in front of them. Detail how you will reach your first 1,000 customers and how they will reach out on your behalf to generate your next 1,000 customers. This should be strategic and thorough.

You'll also want to have a section for your financials including metrics to show you are on course and your forecast for the future (i.e. what you expect your business will do in the next few years in terms of cash, balance sheet, etc.). You'll also need to explain your assumptions here, so give conservative, aggressive and mid-range projections with explanations within each.

Tallat also shares what to include in the team management section (and why it's so critical for selling your company to any investor), the types of exits available for different businesses and other key factors investors look at when evaluating your company. His expertise on this episode is plentiful, get ready to learn and then apply it in your business today to grow your revenue!

Discover more: http://www.growmyrevenue.com/podcast/tallat-mahmood/

When is the best time to start thinking about your business' exit? 5 years ahead of time? 10 years? Our guest on today's episode, Tallat Mahmood, explains when to start planning and how to do so most effectively.

For the last 12 years Tallat has been working with small and medium-sized businesses to raise millions of capital for growth and has helped with mergers and acquisitions transactions for exits. And he shares what he's learned from those experiences including the essential elements in a business plan to raise capital and sell your business plus the biggest mistakes he sees companies make when creating a business plan.

Listen to this episode and discover:

- What is the best time to think about selling?

- What creates the greatest value for a potential owner?

- What types of companies are best suited to which types of exits?

- How to make accurate financial assumptions if you're just starting out.

- What is the sensitivity analysis approach and how should you use it?

- And so much more…

Episode Overview

In the dozen years he's worked with various companies that are ready to sell the biggest mistake he has seen is they aren't as ready to sell as they think they are. In fact most companies are grossly underprepared.

To avoid that same fate Tallat encourages you to begin with the end in mind - consider your exit strategy from day one. Doing so will help you be prepared to sell of course, but it will also help you grow your business most effectively between now and the day you sell.

If your business is already underway create a business plan or update your existing one. Tallat says it's a must for any business to put together a business plan. And there are certain elements he considers necessary in that plan.

The first is your product or service. In this section of the plan you must explain the demand for your product or service, the need it fulfills and the pain points of your customer. If you do something better than the competition highlight that here.

The next section is the target market. Who is yours? Identify them and be specific; then discuss the size of your market, the future of it, how it will grow, who else competes in that market space, how strong they are and how quickly this particular market is going to grow (so you can show the growth potential of your business along with it).

Next is sales and marketing. Explain how you're going to reach your target market, how you'll sell to them and get in front of them. Detail how you will reach your first 1,000 customers and how they will reach out on your behalf to generate your next 1,000 customers. This should be strategic and thorough.

You'll also want to have a section for your financials including metrics to show you are on course and your forecast for the future (i.e. what you expect your business will do in the next few years in terms of cash, balance sheet, etc.). You'll also need to explain your assumptions here, so give conservative, aggressive and mid-range projections with explanations within each.

Tallat also shares what to include in the team management section (and why it's so critical for selling your company to any investor), the types of exits available for different businesses and other key factors investors look at when evaluating your company. His expertise on this episode is plentiful, get ready to learn and then apply it in your business today to grow your revenue!

Discover more: http://www.growmyrevenue.com/podcast/tallat-mahmood/

Growth is vital to any business, but if you want exponential growth to skyrocket your revenue referrals are key. So how do you get those referrals from your clients? Is it with high net promoter scores, by simply asking or is it something else?

Our guest today has the answers. Bill Cates is the CEO and creator of Referral Coach and he’s known as the expert on referrals! On this episode we’ll talk about the myth of customer loyalty, the biggest mistakes he sees companies make when asking for referrals and his formula for generating for personal introductions.

Listen to this episode and discover:

- What is the customer loyalty myth?

- What does appropriately proactive mean?

- Do rewards programs work?

- What is the best way to ask for a specific introduction?

- Why a value-centered approach produces better results.

And so much more…

Episode Overview

As a Hall of Fame speaker and best-selling author on the topic of referrals Bill Cates knows exactly how to utilize referrals and personal introductions and create business growth.

While he agrees with the conventional wisdom that loyal customers help our business stay in business he goes one step further and says to truly expand exponentially we have to leverage those happy customer relationships.

One of the biggest mistakes he sees businesses make when trying to leverage those relationships and ask for referrals is not doing it! The next common misstep is to position the referral as though the other person is doing us a favor rather than the referral receiving value.

And the way you avoid that misstep is to be referable. If your customer or client sees you as honest, trustworthy and a source of value for them they are far more likely to refer you because they know the person they are referring you to will also be receiving value.

How do you know if you are referable? The best way is to have a value discussion and check in on your customer’s ongoing experience. Are they getting what they need? If not how can you provide that for them? By checking in regularly you’ll address any issues that come up and will be able to keep them happy with your products or services. And if they are happy you are referable in their eyes.

Once your clients see you as referable how you get those referrals and turn them into clients is done differently today. According to Bill the way we connect with our referrals today has changed. No longer can we simply use our client’s names when calling our referral lead, people today are difficult to reach and may not call us back. But if we are personally introduced in a way that makes sense for the person we’re meeting we can then call the new lead and get a response.

Again the best way to do this is to have a discussion with your client who is referring you and find out the best way to get in touch with this new referral. Does it make the most sense to go golfing together or have lunch? Or will a simple email introduction suffice? Ask your client and follow their lead.

Also on today’s episode Bill shares his one piece of advice on growing your business through personal introductions, what to do with your net promoter scores and other referral-related insights for growing your revenue in a way that produces tangible, immediate results.

Discover more at http://www.growmyrevenue.com/podcast/bill-cares-earn-more-referrals/

Growth is vital to any business, but if you want exponential growth to skyrocket your revenue referrals are key. So how do you get those referrals from your clients? Is it with high net promoter scores, by simply asking or is it something else?

Our guest today has the answers. Bill Cates is the CEO and creator of Referral Coach and he’s known as the expert on referrals! On this episode we’ll talk about the myth of customer loyalty, the biggest mistakes he sees companies make when asking for referrals and his formula for generating for personal introductions.

Listen to this episode and discover:

- What is the customer loyalty myth?

- What does appropriately proactive mean?

- Do rewards programs work?

- What is the best way to ask for a specific introduction?

- Why a value-centered approach produces better results.

And so much more…

Episode Overview

As a Hall of Fame speaker and best-selling author on the topic of referrals Bill Cates knows exactly how to utilize referrals and personal introductions and create business growth.

While he agrees with the conventional wisdom that loyal customers help our business stay in business he goes one step further and says to truly expand exponentially we have to leverage those happy customer relationships.

One of the biggest mistakes he sees businesses make when trying to leverage those relationships and ask for referrals is not doing it! The next common misstep is to position the referral as though the other person is doing us a favor rather than the referral receiving value.

And the way you avoid that misstep is to be referable. If your customer or client sees you as honest, trustworthy and a source of value for them they are far more likely to refer you because they know the person they are referring you to will also be receiving value.

How do you know if you are referable? The best way is to have a value discussion and check in on your customer’s ongoing experience. Are they getting what they need? If not how can you provide that for them? By checking in regularly you’ll address any issues that come up and will be able to keep them happy with your products or services. And if they are happy you are referable in their eyes.

Once your clients see you as referable how you get those referrals and turn them into clients is done differently today. According to Bill the way we connect with our referrals today has changed. No longer can we simply use our client’s names when calling our referral lead, people today are difficult to reach and may not call us back. But if we are personally introduced in a way that makes sense for the person we’re meeting we can then call the new lead and get a response.

Again the best way to do this is to have a discussion with your client who is referring you and find out the best way to get in touch with this new referral. Does it make the most sense to go golfing together or have lunch? Or will a simple email introduction suffice? Ask your client and follow their lead.

Also on today’s episode Bill shares his one piece of advice on growing your business through personal introductions, what to do with your net promoter scores and other referral-related insights for growing your revenue in a way that produces tangible, immediate results.

Discover more at http://www.growmyrevenue.com/podcast/bill-cares-earn-more-referrals/

Sales is the lifeblood of any company so finding the right sales force is absolutely crucial to growing your revenue. But how do you find and attract the top candidates? The ones who will exceed your needs and be happy with their jobs?

Here to answer those questions are Debbie Doak and Kim Cole of The Sales Force. On today's episode we'll discuss finding the right candidates, why hiring millennials is different than any other generation, how to always have a good interview no matter and the biggest interview blunders they've seen (and how to avoid them).

Listen to this episode and discover:

- Why posting and praying isn't enough when hiring a sales person.

- What are some of the best (and worst) questions to ask during an interview?

- What role does social media play today in sales recruitment?

- Does it pay to make a YouTube video about your company's openings?

- Why there is no such thing as a bad interview.

- And so much more…

Episode Overview

The Sales Zone was started by Debbie and Kim back in 2000, with an initial focus on placing customer-facing or revenue-impacting candidates, or both depending on the company's needs. Over time they've grown to work with C-level candidates as well, and today they find top quality hires for nearly every industry.

One of the most critical mistakes they see executives make when hiring for a new role (sales or otherwise) is not clearly defining that role and what success looks like for the person in that role.Too often employers say they want to hire a good sales person or something of that nature; you must be more specific.

As the employer if you don't know exactly what you need for the position you are hiring for you won't find the most qualified candidate. And if you don't know what you expect from them in order to be successful once they are hired you'll have a hard time creating a successful employee.

Once you're clear and you've moved into the interviewing process there are a number of things to consider including the different way to position yourself and your company in the mind of a millennial. The construct of a job and the title are incredibly important. A millennial is far more likely to respond positively to a title like customer success manager (as opposed to account manager).

Also a millennial is not comfortable with the idea of selling, but they are comfortable with helping others and providing solutions. So keep that in mind as you are interviewing with them. Rather than asking where they want to be in 5 years you can ask them what types of problems they see themselves solving for their customers, their companies and society at large. That is the type of question that will engage them and they will see your company as a place that is a good potential fit for them.

It's important to remember that the interviewing process is a selling opportunity for both sides. Even if you don't hire the person you want them to be left with a positive impression of you and your organization. Down the road they may look to you as a potential service provider, or may apply to work for you again.

And with employee competition fierce - even big companies like GE have announced talent acquisition is a strategic problem for them - you want to be certain everyone you meet with thinks highly of you after regardless of the outcome.

On the topic of talent acquisition Debbie and Kim also explain where they get theirs from by breaking down each individual piece of their sales candidate funnel, and they also give one piece of advice on how to find and attract the right sales candidate for your company. Finding and attracting the right talent is crucial to the growth and success of your company and its revenue.

Discover more at: http://www.growmyrevenue.com/podcast/sales-zonehow-find-attract-right-sales-candidate/

Sales is the lifeblood of any company so finding the right sales force is absolutely crucial to growing your revenue. But how do you find and attract the top candidates? The ones who will exceed your needs and be happy with their jobs?

Here to answer those questions are Debbie Doak and Kim Cole of The Sales Force. On today's episode we'll discuss finding the right candidates, why hiring millennials is different than any other generation, how to always have a good interview no matter and the biggest interview blunders they've seen (and how to avoid them).

Listen to this episode and discover:

- Why posting and praying isn't enough when hiring a sales person.

- What are some of the best (and worst) questions to ask during an interview?

- What role does social media play today in sales recruitment?

- Does it pay to make a YouTube video about your company's openings?

- Why there is no such thing as a bad interview.

- And so much more…

Episode Overview

The Sales Zone was started by Debbie and Kim back in 2000, with an initial focus on placing customer-facing or revenue-impacting candidates, or both depending on the company's needs. Over time they've grown to work with C-level candidates as well, and today they find top quality hires for nearly every industry.

One of the most critical mistakes they see executives make when hiring for a new role (sales or otherwise) is not clearly defining that role and what success looks like for the person in that role.Too often employers say they want to hire a good sales person or something of that nature; you must be more specific.

As the employer if you don't know exactly what you need for the position you are hiring for you won't find the most qualified candidate. And if you don't know what you expect from them in order to be successful once they are hired you'll have a hard time creating a successful employee.

Once you're clear and you've moved into the interviewing process there are a number of things to consider including the different way to position yourself and your company in the mind of a millennial. The construct of a job and the title are incredibly important. A millennial is far more likely to respond positively to a title like customer success manager (as opposed to account manager).

Also a millennial is not comfortable with the idea of selling, but they are comfortable with helping others and providing solutions. So keep that in mind as you are interviewing with them. Rather than asking where they want to be in 5 years you can ask them what types of problems they see themselves solving for their customers, their companies and society at large. That is the type of question that will engage them and they will see your company as a place that is a good potential fit for them.

It's important to remember that the interviewing process is a selling opportunity for both sides. Even if you don't hire the person you want them to be left with a positive impression of you and your organization. Down the road they may look to you as a potential service provider, or may apply to work for you again.

And with employee competition fierce - even big companies like GE have announced talent acquisition is a strategic problem for them - you want to be certain everyone you meet with thinks highly of you after regardless of the outcome.

On the topic of talent acquisition Debbie and Kim also explain where they get theirs from by breaking down each individual piece of their sales candidate funnel, and they also give one piece of advice on how to find and attract the right sales candidate for your company. Finding and attracting the right talent is crucial to the growth and success of your company and its revenue.

Discover more at: http://www.growmyrevenue.com/podcast/sales-zonehow-find-attract-right-sales-candidate/

Jonathan Krinn joins us to talk about innovation in any marketplace, how to create a culture of caring among your employees and what transparency has to do with being a successful leader of your team, no matter your industry.Jon Krinn joins us to talk about innovation in any marketplace, how to create a culture of caring among your employees and what transparency has to do with being a successful leader of your team, no matter your industry.

Listen to this episode and discover:

- Why did Jon name his restaurant Clarity?

- What is his secret to an engaged, happy staff?

- Why do you have to trust your product?

- How being vulnerable with your team translates to success.

- And so much more…

Episode Overview

Jon Krinn started this current journey by attending culinary school in France, New York and Washington, D.C. for 12 years. When he finished his schooling he was fortunate enough to work with some of the best chefs in the world.

Then in 2010 he was offered an opportunity to work in the field of innovation marketing, and even though it wasn't culinary in nature, he jumped at the chance. It appealed to him because of the unique experience it offered him. He pursued that path for the next 5 years before opening his creative bistro/culinary hangout Clarity.

On today's show we dive deeper into why he opened Clarity, and what insights he brought with him from his time in the innovation marketing world and why that's made Clarity so successful. We also discuss how he keeps his staff happy, a notoriously difficult feat in the restaurant field.

One of the first things Jon wanted for Clarity was to have an open kitchen. Most restaurants have a closed kitchen: you're not able to see what the chefs, line cooks and prep cooks are doing to create your meal. But with Clarity you get just that: clarity on what goes on "behind the scenes" and people appreciate the transparency it offers.

That clarity and transparency don't just apply to the restaurant industry, they apply everywhere. As Jon says on this show if no one sees it, no one buys. If no one can see what you're doing and how you're doing it they are far less apt to buy from you. Give people transparency and they'll trust you and buy from you.

Another way to create trust is vulnerability. Jon is vulnerable with his team and it's made a big impact. According to Jon if you're vulnerable with your team it shows you are human, you aren't always right and you aren't made of Teflon! When your staff knows you're human they simply trust you more which goes a long way towards creating a positive environment for everyone from your staff to your clients.

Jon continues that culture of caring by taking care of his staff first. He works to make their lives more fulfilling and that translates to a better overall customer experience. When the staff is happy they make the customers happy! The same is true for your team.

One specific way Jon does this is by asking for their ideas. He lets everyone know that no one is smarter or better than anyone else on the team, they are all equals and all ideas are welcome. And not only does Jon care about their ideas but he gladly gives credit to his entire staff on a regular basis. So often when a restaurant or company succeeds it is the owner, the CEO, or another high-visibility position that gets the credit. But that success couldn't have been achieved without the contribution of everyone on the team.

Listen in to this show to find out more about Jon's keys to success including the importance of restating your mission and vision statements regularly, and why you can and should innovate when something is broken in your industry. Jon's insights go far beyond the restaurant world, listen in and apply them today to grow your revenue.

Jonathan Krinn joins us to talk about innovation in any marketplace, how to create a culture of caring among your employees and what transparency has to do with being a successful leader of your team, no matter your industry.Jon Krinn joins us to talk about innovation in any marketplace, how to create a culture of caring among your employees and what transparency has to do with being a successful leader of your team, no matter your industry.

Listen to this episode and discover:

- Why did Jon name his restaurant Clarity?

- What is his secret to an engaged, happy staff?

- Why do you have to trust your product?

- How being vulnerable with your team translates to success.

- And so much more…

Episode Overview

Jon Krinn started this current journey by attending culinary school in France, New York and Washington, D.C. for 12 years. When he finished his schooling he was fortunate enough to work with some of the best chefs in the world.

Then in 2010 he was offered an opportunity to work in the field of innovation marketing, and even though it wasn't culinary in nature, he jumped at the chance. It appealed to him because of the unique experience it offered him. He pursued that path for the next 5 years before opening his creative bistro/culinary hangout Clarity.

On today's show we dive deeper into why he opened Clarity, and what insights he brought with him from his time in the innovation marketing world and why that's made Clarity so successful. We also discuss how he keeps his staff happy, a notoriously difficult feat in the restaurant field.

One of the first things Jon wanted for Clarity was to have an open kitchen. Most restaurants have a closed kitchen: you're not able to see what the chefs, line cooks and prep cooks are doing to create your meal. But with Clarity you get just that: clarity on what goes on "behind the scenes" and people appreciate the transparency it offers.

That clarity and transparency don't just apply to the restaurant industry, they apply everywhere. As Jon says on this show if no one sees it, no one buys. If no one can see what you're doing and how you're doing it they are far less apt to buy from you. Give people transparency and they'll trust you and buy from you.

Another way to create trust is vulnerability. Jon is vulnerable with his team and it's made a big impact. According to Jon if you're vulnerable with your team it shows you are human, you aren't always right and you aren't made of Teflon! When your staff knows you're human they simply trust you more which goes a long way towards creating a positive environment for everyone from your staff to your clients.

Jon continues that culture of caring by taking care of his staff first. He works to make their lives more fulfilling and that translates to a better overall customer experience. When the staff is happy they make the customers happy! The same is true for your team.

One specific way Jon does this is by asking for their ideas. He lets everyone know that no one is smarter or better than anyone else on the team, they are all equals and all ideas are welcome. And not only does Jon care about their ideas but he gladly gives credit to his entire staff on a regular basis. So often when a restaurant or company succeeds it is the owner, the CEO, or another high-visibility position that gets the credit. But that success couldn't have been achieved without the contribution of everyone on the team.

Listen in to this show to find out more about Jon's keys to success including the importance of restating your mission and vision statements regularly, and why you can and should innovate when something is broken in your industry. Jon's insights go far beyond the restaurant world, listen in and apply them today to grow your revenue.

If companies like Zappos and Google are committed to exceptional customer experience shouldn't you be too? There's one man they go to, a man who has his finger on the pulse and his name is Joey Coleman. And he joins us on this episode of Grow My Revenue.

Joey is the head of Design Symphony and is a branding, design and customer service enthusiast. During our chat we talk about those topics, specifically why your business should spend money on customer experience, the six key ways to be memorable in your customer's eye, and why being different today is one of the most interesting things you can do in the marketplace.

Listen to this episode and discover:

- What's the fastest way to increase your bottom line?

- What comes first: a happy customer or a happy employee?

- Joey's favorite airlines and what it will teach you about customer service.

- Who are coupons really presents for?

- Why "spraying and praying" doesn't work.

- And so much more…

Episode Overview

Joey has a love of customer experience, branding and design that fuels his days now. But his background is vast: he's been a criminal defense attorney and has worked for the Secret Service and the CIA. Today he comes to us from his home on a mountaintop in the middle of nowhere in Colorado.

We talk about the top three reasons he believes companies should be investing in customer experience, the six keys to creating a truly memorable experience for all of your customers, and the greatest lessons he's learned about business throughout his career and his life.

When it comes to investing in customer service, customer relations and customer experience Joey sees time and time again with his clients that this is how you stand out in the marketplace now. Over the years various companies have embraced other ways to make themselves top leaders, but today more than anything the experience your customer has is going to be a determining factor in how well you do.

And because so much is riding on it it is his first reason to invest money in that area. His second is it's the fastest way to see growth in your bottom line. When your customers have a great experience with you they tell everyone about you, they become your outsourced sales team and increase revenue and profits!

The third reason Joey gives to invest in your customer experience is you'll enjoy your work more. When you know you are creating something positive and memorable for others your love for what you do will only grow, and the same goes for your employees.

Joey goes on to explain what comes first: the happy customer or the happy employee? He gives an answer that you'll have to tune in to hear. But he does give us some key ways to create an experience with your customers, including the three ways most companies are doing this and three ways very few companies are.

The obvious ways and the ways most companies connect today are email, phone and in person. But we spend far more time talking about the two less obvious ways to connect: physical mail, and video.

When's the last time you sent a customer something in the mail? Or what about creating a short video just to say hi and check in with your customer? If you're like most companies you haven't done either of those lately, or perhaps not at all.

On today's show Joey goes on to explain why "selfie" videos are far more effective than a glossy studio production, why snail mail is such a surprise today, as well as what his 30 day challenge is and why it's worth doing. Strap on your seat belts and listen in while Joey takes you on an incredible journey through the world of exceptional customer service to help you grow your revenue.

If companies like Zappos and Google are committed to exceptional customer experience shouldn't you be too? There's one man they go to, a man who has his finger on the pulse and his name is Joey Coleman. And he joins us on this episode of Grow My Revenue.

Joey is the head of Design Symphony and is a branding, design and customer service enthusiast. During our chat we talk about those topics, specifically why your business should spend money on customer experience, the six key ways to be memorable in your customer's eye, and why being different today is one of the most interesting things you can do in the marketplace.

Listen to this episode and discover:

- What's the fastest way to increase your bottom line?

- What comes first: a happy customer or a happy employee?

- Joey's favorite airlines and what it will teach you about customer service.

- Who are coupons really presents for?

- Why "spraying and praying" doesn't work.

- And so much more…

Episode Overview

Joey has a love of customer experience, branding and design that fuels his days now. But his background is vast: he's been a criminal defense attorney and has worked for the Secret Service and the CIA. Today he comes to us from his home on a mountaintop in the middle of nowhere in Colorado.

We talk about the top three reasons he believes companies should be investing in customer experience, the six keys to creating a truly memorable experience for all of your customers, and the greatest lessons he's learned about business throughout his career and his life.

When it comes to investing in customer service, customer relations and customer experience Joey sees time and time again with his clients that this is how you stand out in the marketplace now. Over the years various companies have embraced other ways to make themselves top leaders, but today more than anything the experience your customer has is going to be a determining factor in how well you do.

And because so much is riding on it it is his first reason to invest money in that area. His second is it's the fastest way to see growth in your bottom line. When your customers have a great experience with you they tell everyone about you, they become your outsourced sales team and increase revenue and profits!

The third reason Joey gives to invest in your customer experience is you'll enjoy your work more. When you know you are creating something positive and memorable for others your love for what you do will only grow, and the same goes for your employees.

Joey goes on to explain what comes first: the happy customer or the happy employee? He gives an answer that you'll have to tune in to hear. But he does give us some key ways to create an experience with your customers, including the three ways most companies are doing this and three ways very few companies are.

The obvious ways and the ways most companies connect today are email, phone and in person. But we spend far more time talking about the two less obvious ways to connect: physical mail, and video.

When's the last time you sent a customer something in the mail? Or what about creating a short video just to say hi and check in with your customer? If you're like most companies you haven't done either of those lately, or perhaps not at all.

On today's show Joey goes on to explain why "selfie" videos are far more effective than a glossy studio production, why snail mail is such a surprise today, as well as what his 30 day challenge is and why it's worth doing. Strap on your seat belts and listen in while Joey takes you on an incredible journey through the world of exceptional customer service to help you grow your revenue.