There seems to be an awful lot of sameness out there. If you follow social media, especially LinkedIn, I’ve been seeing more and more Agile advice that encourages people to follow templates. Whether it be for retrospectives, standups, meetings, reports, or what to say to your boss, we’re promoting sameness as a virtue – whether we intend to or not.

I think the big issue with sameness is that it teaches us not to trust our unique voice. As agilists, we solve problems for businesses. We deliver solutions to market in a way that allows us to serve the end customer better. We owe it to them to bring our creativity and originality to that enterprise. When we don’t, our work is seen as a factory where requirements are poured in and what comes out the other side is measured primarily on cost and productivity.

Here’s the thing – we’ve been taught to keep quiet, to know our place, to stay in the development room. We no longer see ourselves (if we ever did) as crucial to business success. And we must. If you expect Agile to survive the next five years, and not be replaced by the latest fad or marketing invention…sameness has got to go.

We can’t wait for someone to save us…our success, and our reputation for being badass practitioners rests with you.

Check out Episode 229 – Why Sameness Is Not A Strategy and Non-Conformity is the Key To Your Agile Future for an earlier take on this issue.

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