Unglossy: Decoding Brand in Culture

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Royce is out sick, but Tom & Lupe congratulate him for his “Best Rap Album” Grammy nomination, and Lupe shares some game theory on how Grammy nominations work, calling upon his experience as a 14-time nominee and governor of a board. Lupe & Tom discuss their Thanksgiving traditions and reflect on what they are thankful for this year. The fellas welcome musician, producer, and songwriter Kaelin Ellis to the show, and Lupe talks to the rising star on his path from sandwich maker to  multi-platinum music producer, starting with playing drums in church with his grandparents to working with one of K-pop’s biggest supergroups and collaborating on the HOUSE EP with Lupe himself. The two discuss hip-hop’s roots in the church, the relationship between music and video games, J Dilla’s influence on Kaelin’s career, and how to make money with music. Lupe breaks down the art of rap from an anthropological & sociological standpoint, and Tom shares a special merch discount — and how to win a guest spot on an upcoming episode. Do you call it “filling,” “stuffing,” or “dressing?” Settle the score on social using #lupeandroyce! 

Love the show? Hit “subscribe,” leave us a review, and give us a shout on social using #lupeandroyce.

The Lupe & Royce Show is a Say What Media production: https://www.saywhat.media

The presenting sponsor of this episode is Blue Microphones: https://www.bluemic.com


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Unglossy: Decoding Brand in CultureBy Tom Frank, Mickey Factz, Jeffrey Sledge

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