Samuel Cook learned a thing or two about how precious and fleeting life is during his tours serving in the US Army and losing a brother early. Those experiences instilled a steadfast determination to do all the things, with focus and intention, that both he and his early departed brother wanted for themselves. Add on a life-long study of history and teaching it, and today you have Samuel at the helm of SanityDesk. He and team are out to craft a better digital world in the otherwise “surveillance capitalism” world we live in where big tech takes our data and packages it without our consent. Behold the possibility of a future of free will, informed by choice, powered by conscious capitalism principles.

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