For this pre-Sapphire return of our semi-regular SAP BI podcast series, fellow SAP Mentor and co-host Vijay Vijayasankar and I talked with special guest James Taylor of Decision Management Solutions about some of the tougher BI questions SAP - or any other vendor for that matter - must tackle. During the 50 minute podcast, we move from a look at 4.0 to a discussion of the importance of business rules and the issues SAP needs to address with separate rules engines for operations and analytics (including two for operations, BRF Plus and NetWeaver BRM). We talk about why predictive analytics matter to companies, and why vendors struggle to deliver meaningful predictive analytics solutions. A lively discussion of the importance of unstructured data catches the three of us jousting a bit on the relative importance of text analytics versus other BI priorities. We veer into a HANA discussion before wisely saving most of that one for a different podcast down the road.