Sara Does SEO Podcast - Wedding SEO Podcast for Wedding Pros, Photographers, and Creatives by Sara

I keep hearing business owners say they don't have time to keep up with SEO because it's "always changing." That idea frustrates me because, in my experience, sustainable SEO should work for the long-term!

In this episode, I share real client examples that are still getting thousands of targeted Google clicks from SEO work we did years ago. I also explain why focusing on timeless best practices and the right keywords can help your SEO keep working long after the initial setup.

If you've been wondering whether SEO is something you'll constantly have to chase, this ep is for you.

What I Cover:

- Why I don't believe SEO changes as much as people think

- Two real client examples of websites still getting thousands of Google clicks years after their SEO was set up

- What I mean by "timeless" SEO best practices that continue to work

- Why creating genuinely helpful content matters more than trying to outsmart search engines

- How targeting lower competition, more specific keywords leads to stronger long-term results

Recommended Episodes:

- Episode 35: What are Lower-Competition Keywords? (How You Rank for Years)

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

I never expected people to start asking me for business advice... but those conversations got me thinking! It sounds like you might be curious about what actually happens behind the scenes at Sara Does SEO. It blows my mind too that this business has grown to a team of 11, serving over 130 SEO clients and 500 students each year.

So, in this Ask Me Anything episode, I'm answering your listener questions: how my services have changed, how I built a team, and what my day-to-day role looks like now.

What I Cover:

- How I went from web design to SEO and why my services have changed over the years

- Why I stopped offering SEO audits as a standalone service and created The SEO Fix instead

- How I gradually transitioned from doing all the client work myself to leading a team

- What my job actually looks like today, from SEO strategy to marketing and teaching

- The workshops, webinars, and marketing strategies I use to grow the business

- What I look for when hiring new team members and why I only hire full-time employees

Recommended Episodes:

- Episode 1: Sara, Why Are You So Obsessed with SEO?? (How I Got Started)

- Episode 19: Can I Hire You for an SEO Audit? (Nope 😉 Here’s Why)

Services I Discussed:

🔧 Wedding SEO Bootcamp for wedding pros: https://saradoesseo.com/wedding-seo-bootcamp/

🔧 The SEO Fix for wedding pros: https://saradoesseo.com/wedding-seo-services/seo-fix/

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

One of my favorite things we created last year is coming back, and I couldn't be more excited! Join me for a few minutes as I share more about the fun and collaboration of SEO Summer Camp.

If you've been wanting dedicated time to finally work on your SEO with support, community, and live coaching, this is it. Whether you're brand new to SEO or ready to make more progress, I'd love to have you join us starting August 4, 2026!

What I Cover:

- How SEO Summer Camp got started and why it's become one of my favorite events

- What you'll learn during this year's live SEO demo for a wedding planner

- Why live demos, co-working sessions, and community make SEO easier to stick with

- Who SEO Summer Camp is designed for and how to join

SEO Summer Camp:

- All the details: https://saradoesseo.com/seo-summer-camp/

- Join Wedding SEO Bootcamp for access to Summer Camp: https://saradoesseo.com/wedding-seo-bootcamp/

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

I get asked about blog post word count all the time. Everyone wants the magic number that guarantees a better chance of ranking on Google, but… it just doesn't work that way (sorry!)

The length of a blog post depends on a couple of key things. In this episode, I walk through why a 300-word post might be enough for one keyword but nowhere near enough for another.

I'll also share the simple research step I use before writing any blog post. Listen in!

What I Cover:

- What Yoast's 300-word recommendation actually means

- Why SEO is a comparative game, not a checklist

- How I actually decide on a word count target

- Real examples of low-competition versus highly competitive keywords

Resources Mentioned:

- Detailed SEO Chrome Extension: https://detailed.com/extension/

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

Whenever I talk about blogging, there's always at least one wedding pro who asks: "Blogging?? Does anyone even read blog posts anymore?" And I get why you ask! Blog reading habits have absolutely changed in the last few years. But... does that make blogging useless?

In this episode, I'm sharing the data from our wedding clients' blogs (we trust in the data around here!). It's probably not what you'd expect 😉

Listen in as I talk about how businesses need to view blogging in 2026, what has changed since the early days of blogging, and why I STILL recommend that you post some strategic blog content (sorry! ha).

What I Cover:

- How long a reader will ACTUALLY spend when they land on a blog post from search

- How the purpose of blogging has shifted from 10 years ago

- What Google Analytics reveals (data, not just vibes)

- The types of questions and searches that are worth creating blog content around

Recommended Episodes:

- Episode 14: Can I Use ChatGPT to Write My Blog Posts?

- Episode 15: How Often Do I Have to Blog for SEO?

- Episode 29: Why Isn't My AI-Generated Blog Post Ranking?

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

"I published a blog post... why isn't it showing up on Google at ALL?" — It's a question I keep getting, so I decided to dig deeper. And I didn't love what I discovered.

In the last few months, I'm seeing this happen more and more. If you use AI to help write your blog posts, you can't miss this episode.

What I cover:

- Why blog posts can end up as "Crawled, currently not indexed" in Google Search Console

- The common signs of AI-generated content that Google won't rank

- Simple changes I recommend if you're using AI to help write blog posts

- The one writing tweak that will make your content more human, more engaging, and more likely to rank

Resources Mentioned:

- Google Search Console: https://search.google.com/search-console

- Three Blog Posts in 60 Minutes: The Voice to Blog Framework workshop: https://www.crowdcast.io/c/ai-blog-workshop

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

In this episode, I'm joined by past SEO Fix client Amber McKinney of Sunset Oaks Venue. Amber has built a wedding venue that consistently books 95 to 100 weddings a year in a highly competitive market, and about half of those bookings come from her SEO!

What I love about Amber is her commitment to tracking her numbers. She uses the data to make calm, proactive business decisions, and it has really paid off.

We talk about what led her to invest in SEO, how she's tracked the results, and why looking at year-over-year data has helped her follow her growth.

What We Cover:

- Why Amber decided to invest in SEO even when her venue was already booking well

- What it's like competing in a crowded wedding venue market without relying on Google Ads

- How the SEO Fix helped increase her website traffic for multiple years— with no maintenance on her part

- The metrics Amber tracks to understand the health of her business (and how she can help you track yours)

Resources Mentioned:

- Vow to Grow: https://vowtogrow.biz/

- Vow to Grow free resources and Venue Health Tracker: https://vowtogrow.biz/resources

- Vow to Grow on Instagram: @vow.to.grow

- Sunset Oaks in Tyler, TX: https://sunsetoaksvenue.com/

- Read our full case study on Amber's event venue SEO results: https://saradoesseo.com/event-venue-seo-case-study/

How We Can Help:

🔧 The SEO Fix: https://saradoesseo.com/wedding-seo-services/seo-fix/

(this is the SEO setup service we did for Amber's venue!)

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and venues: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

If you offer your services in more than one location, should you create more than one Google Business Profile?

It sounds like a smart way to get visibility in multiple markets, but there are some important limitations with how Google Business Profile actually works. In many cases, trying to maintain multiple listings creates more challenges than benefits.

In this episode, I walk through a real client example and what I recommended. Don't miss this one if you'd love to rank in more than one area!

What I Cover:

- Why Google Business Profile rankings are usually tied to one primary location

- What service areas can and can't do for your visibility

- The challenges of verifying multiple Google Business Profile listings

- How splitting reviews across multiple profiles can hurt you

- When it may make sense to have multiple listings

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

A lot of wedding pros have run into Google Business Profile issues lately, especially when it comes to suspensions or not being able to make edits.

I know it’s frustrating when Google doesn’t clearly tell you what went wrong!

In this episode, I’m walking through the most common reason I see wedding industry Google Business Profiles get suspended. We’ll talk about the setting that often causes problems, what Google is looking for, and why it’s always worth trying to fix your existing listing instead of starting over.

What I Cover:

- The two different types of Google Business Profile suspensions

- Why Google may ask you to re-verify your business

- The most common suspension issue I see for wedding pros

- Why I don’t recommend creating a brand-new listing if your profile gets suspended

Resources Mentioned:

- Google Business Profile suspension blog post: https://saradoesseo.com/google-business-profile-verification/

Recommended Episodes:

- Episode 25: Do I Have to Show My Address on Google?

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

I get asked about this all the time: "Do I really need to show my address on Google Business Profile?"

The answer is actually more nuanced than most people expect. For a lot of wedding businesses, hiding your address is the right setup, and you can absolutely still have a Google Business Profile without sharing your home address publicly.

In this episode, I walk through the SEO tradeoffs, Google's current verification rules, and why this decision has gotten a lot more complicated over the last few years. If you've been putting off setting up your profile because of privacy concerns, this should help!

What I Cover:

- Whether you actually have to show your address on Google Business Profile

- How service area businesses work and why they're often the right fit for wedding pros

- The visibility advantages of published addresses (wonk wonk)

- Why Google's verification process changed

- My thoughts on whether you should remove an address that's already verified and visible

Resources Mentioned:

- Google Business Profile: business.google.com

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!