Sara Does SEO Podcast - Wedding SEO Podcast for Wedding Pros, Photographers, and Creatives by Sara

Can you actually use ChatGPT to write your blog posts… and have them rank?

The answer is yes—but there’s a right way to approach it if you want your content to be helpful, original, and worth showing on Google.

In this episode, I’m sharing four clear guidelines to help you use AI in a way that supports your SEO instead of hurting it. This is a must-listen if you want to use AI tools to help you write content for SEO.

What I cover:

- How Google evaluates content using expertise, experience, authority, and trust

- What makes a strong, detailed prompt

- Why you need to edit AI-generated content

- Why publishing too much AI content too quickly can raise red flags with Google

- What to keep in mind to make sure your blog posts are genuinely helpful to your ideal clients

Recommended Episodes:

- Episode 13: Does Google Hate AI-Generated Content?

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

I’ve heard it more than once: “experts” saying that Google will detect AI-written content on your website and punish you for it.

Is it true? Does AI content hurt your SEO? Let’s clear it up in this episode. Google has been very open about how they view AI-generated content… and I bet it will surprise you!

In this episode, I walk through what Google’s guidelines actually say about AI content and what really matters if you’re creating content with the help of AI tools.

What I cover:

- Is it true? Does Google penalize AI content?

- What Google’s guidelines actually say about AI-generated content

- What EEAT (experience, expertise, authoritativeness, trustworthiness) really means for your blog posts

- A real experiment I ran using a fully AI-generated blog post for a wedding venue client

- Why low-quality mass AI content can still create SEO problems

Resources Mentioned:

- Google's AI Search Article: https://developers.google.com/search/blog/2023/02/google-search-and-ai-content

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

If you’ve ever thought, “Do I REALLY have to blog to make SEO work?” — you're not the only one trying to avoid it 😉

Blogging is no one’s favorite task, especially when you’re running a busy wedding business. But there’s a big difference between blogging just to "put stuff on your website"… and blogging strategically to get more ideal clients to your website.

In this episode, I’m walking you through why I recommend blogging, what it actually does for your SEO, and whether you can rank without it. Because yes, it’s possible, but there are a lot of reasons I still encourage it!

What I cover:

- The biggest misconception about WHY you should blog for SEO

- Why blogging isn’t about stuffing the same keyword everywhere

- How strategic blog posts help you get found in more searches

- Real examples of venue, location, and planning searches that bring in additional traffic

- What happens when your website is only five pages and no blog

Resources mentioned:

- Wedding SEO Bootcamp: https://saradoesseo.com/wedding-seo-bootcamp/

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

“What website platform do you recommend for SEO?” I get this question at almost every Q&A I do.

Over the years, my team and I have ranked websites on Showit, Squarespace, WordPress, Wix, Weebly, Webflow, and Pixieset. Which one should you choose? Let’s talk about it.

In this episode, I’m sharing what our study revealed about top-ranking wedding websites, and how to choose a platform that makes sense for you.

What I cover:

- The most common website platforms ranking in competitive wedding markets

- What our study of 100+ top-ranking wedding websites revealed

- Should you switch platforms for better SEO?

- What to focus on if your site isn’t reaching page one

Resources mentioned:

- Our Website Platform Study: https://saradoesseo.com/what-website-platform-ranks-best-for-seo/

- Wedding SEO Bootcamp: https://saradoesseo.com/wedding-seo-bootcamp/

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

If you’ve ever hired (or considered hiring) a web designer and just assumed SEO would be part of the package… we need to talk.

One of the most common (and most dangerous) assumptions wedding pros make is: “I’m sure my web designer knows about SEO. They're making my website!” I totally understand why that feels logical, but unfortunately, it's not the reality.

In this episode, I walk you through what you NEED to know if you're hiring a web designer. I'll guide you through questions to ask and how to know if you're actually getting a good SEO setup. Don't worry— we'll make sure your SEO is covered in a redesign!

What I cover:

- Why most web designers don’t include strategic SEO (and why that can actually be OK)

- Real examples of redesign decisions that can tank rankings

- The exact SEO question I want you to ask before hiring a designer

- How redesigns can actually improve rankings when handled properly

Resources mentioned:

- Five Questions to Ask Your Web Designer About SEO: https://saradoesseo.com/questions-to-ask-web-designer-about-seo/

- Rank for Revenue: https://saradoesseo.com/rank-for-revenue

- SEO Fix service for website redesigns: https://saradoesseo.com/wedding-seo-services/seo-fix/

Recommended Episodes:

- Episode 1: My Origin Story in SEO

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

If you’ve been thinking about a website redesign but keep wondering, “Is this going to mess up my SEO?” ... that's a super valid concern.

Website redesign season always brings up a lot of nerves, especially if Google is already sending you traffic and inquiries. Because, unfortunately, a website redesign done wrong can cause SEO problems.

In this episode, I walk through when a redesign actually puts your SEO at risk— and when it really doesn’t matter at all. I also share the biggest mistakes I see wedding pros make during redesigns, plus the one thing I always recommend doing to protect your rankings before you launch!

If SEO is already working for you, listen to this before you start planning that big website overhaul.

What I cover:

- When a website redesign can tank your SEO — and when you don’t need to worry about it

- Why breaking URLs during a redesign is one of the fastest ways to lose rankings

- The danger of deleting pages or blog posts

- What to consider before going "more minimal" with your site's written text

- The one thing I always recommend doing before launching a redesigned site

How we can help:

🔧 The SEO Fix + Redesign Rescue service for wedding pros: https://saradoesseo.com/wedding-seo-services/seo-fix/

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

I've always said "SEO results take time. Have patience and keep doing the work!" (I'm a broken record, I guess). But recently, a student made me take a big pause when she asked "Ok, but... WHY does SEO take time?" I loved this question!

If you’ve ever wondered why SEO can feel instant for one business and painfully slow for another, this episode will help clarify it, using real examples.

I’m sharing two real student stories from Wedding SEO Bootcamp that show why SEO timelines aren’t one-size-fits-all.

Let's talk about what’s actually happening behind the scenes with Google and why patience is often the most important part of SEO success. ✨

What I cover:

- Why how long SEO takes can vary so much from one business to another

- How Google actually notices (and processes) changes to your website

- The difference between fast SEO wins and long-term growth

- What to focus on when your rankings feel stuck

Resources mentioned:

- Google Search Console: https://search.google.com/search-console/

- Wedding SEO Bootcamp: https://saradoesseo.com/wedding-seo-bootcamp/

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

I get asked this question all the time: “I’m starting a new thing… should I put it on its own website? Or keep it on the website I have?”

In my 7 years working with wedding pros, I've seen a lot of excited business owners create new brands and websites for associate teams, corporate events, podcasts, courses, coaching, micro weddings, elopement services, etc... without realizing the work they're creating from an SEO & marketing perspective.

In this episode, I’m sharing coaching I gave inside our Wedding SEO Bootcamp community and walking you through what actually happens when you launch a brand-new brand and website for your "new thing."

If you’re thinking about launching a new offer, this one will help you choose the smartest next step (and hopefully save you some time, money, and frustration).

What I cover:

- Why new brands are so slow to rank (even if your SEO is “done right”)

- How Google views new domains vs. established businesses

- The hidden marketing workload that comes with running multiple brands

- When it does make sense to consider a separate website

- My recommended “baby step” approach for launching something new

Resources mentioned:

- Wedding SEO Bootcamp: https://saradoesseo.com/wedding-seo-bootcamp/

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

If you’ve ever done some SEO tweaks and then wondered, “Okay… but how do I actually know if it's actually working?” you’re not alone. I hear this question all the time, and it usually comes with a lot of frustration and second-guessing.

In this episode, I talk through a real DM conversation that sparked this topic. I explain why relying only on that "full inbox feeling" can make SEO progress feel discouraging.

We’re zooming out and looking at what progress actually looks like, what to track along the way, and how to know whether you’re moving in the right direction.

What I cover:

- Why inquiries alone aren’t the best way to judge whether your SEO is working

- The workout analogy I use to explain SEO progress and expectations

- The three metrics we track monthly inside my SEO agency

- How to track keyword rankings without Googling yourself

- What organic traffic and impressions tell you about your visibility

- Why tracking inquiries with data (not vibes) really matters

Resources mentioned:

- Ubersuggest: https://saradoesseo.com/ubersuggest*

*This is an affiliate link, so I may earn commission. Please note that I always recommended Ubersuggest to my students because it's an affordable tool to get started with.

- SEO Edge: http://seoedgeapps.com/

- Google Search Console: https://search.google.com/search-console/

- Google Analytics: https://analytics.google.com/

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!

So many business owners say to me: "I tried SEO, but I just don't get it. It's hard and techy... and it's just not for me."

In this episode, I slow things down and talk honestly about why learning SEO absolutely can feel confusing and overwhelming, especially for wedding pros who have already “tried it before".

I share the patterns I see over and over again, including the mistakes I made myself when I was trying to piece everything together on my own.

More importantly, I walk you through what actually makes SEO feel calmer, clearer, and more doable.

If you’ve ever felt like SEO just isn’t clicking for you, this conversation is meant to help you find the way forward to make it work.

What I cover:

- Why listening to too many SEO voices at once makes everything feel harder

- How learning SEO without a clear order creates overwhelm and confusion

- What changed for me when I finally learned SEO step by step

- Why SEO looks different depending on your type of business and website

- Why tracking your progress matters more than you might think

Resources mentioned:

- Wedding SEO Bootcamp: https://saradoesseo.com/wedding-seo-bootcamp/

- Rank for Revenue: https://saradoesseo.com/rank-for-revenue

- Google Search Console: https://search.google.com/search-console/

Recommended Episodes:

- Episode 4: Where do I START with SEO?

- Episode 1: Sara, Why Are You So Obsessed with SEO?? (How I Got Started)

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!