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Sarah Mastrorocco is Vice President and General Manager of Health at Instacart ( https://www.instacart.com/company/health ), the leading grocery technology company in North America, partnering with more than 1,800 retailers, covering nearly 100,000 stores, and serving over 7,000 consumer packaged goods brands.

An innovative leader with extensive expertise in business development and strategy, Sarah spearheaded the creation of Instacart Health and continues to oversee the initiative designed to support consumers, businesses, and nonprofits across three key areas: increasing nutrition security, inspiring healthier choices, and scaling food and nutrition programs within healthcare. In her role, she is focused on expanding consumer health tools and empowering organizations with technology to help improve access to nutritious food and nutrition education. 

A longtime Instacart veteran, Sarah has played an integral role at the company since joining as the first member of the company’s business development team in 2014. During her tenure, she has held various leadership positions across business development and operations including building relationships with North America’s largest retailers, leading Instacart’s catalog, developing strategic partnerships, and scaling new businesses.

Previous to Instacart, Sarah held roles in other CPG companies, including at PepsiCo, in strategy, business innovation, and mergers and acquisitions, as well as at Hershey’s and in the consulting segment.

Sarah has an MBA from Northwestern University - Kellogg School of Management and a BS from the McIntire School of Commerce, at University of Virginia.

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