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"The ladders represent our self confidence, our will to succeed, the desire to survive, to move on, to keep on trying, to get up and keep on trying once more. Once again, that's actually quite similar to the game of snakes and ladder. If you look closely at any image of snake and ladder, the steps start from one and they end at 100. And always notice somewhere in the beginning, there's always a big ladder that boosts you up."