In this episode, Ray and John discuss selling to eliminate a negative or solve a problem versus selling to enhance someone’s life.  This topic came up while discussing the differences between selling automobiles and powersports/marine/RV’s.

In this episode, Ray and John discuss applying the psychology of heuristics to the sales process.

In this epsiode, Ray and John discuss how to set more sales appointments and why that should be incredibly important to anyone involved with Sales.

In this epsiode, Ray and John discuss how to set more sales appointments and why that should be incredibly important to anyone involved with Sales.

In this episode, Ray and John discuss a social media post about signs of bad management.  They also discuss how to avoid these symptoms and create good management habits.

In this episode, Ray and John discuss how salespeople can cultivate their own book of business.

In this episode, Ray and John discuss a social media post titled, “Mistakes Salespeople Make”.

In this episode, Ray and John discuss a LinkedIn post titled “Get Back To Basics”.  This includes topics such as being ethical and moral in your goals and laying out clearly defined commitments to your customer.

In this episode, Ray and John discuss a social media post regarding activity levels.  Is it something you should monitor and coach?  Can you predict future success through current/past results?

In this episode, Ray and John discuss how to build, implement, and actively manage an effective campaign.  Defining the campaign goals and filtering the existing prospect data effectively are two powerful activities which are too often overlooked.