The sands are shifting in Saudi Arabia, and foreign investors are taking notice. The desert kingdom is economically reinventing itself, powered by a clear vision for its future, and growth ambitions that extend far beyond oil. Years of insularity and reclusiveness are giving way to greater openness and engagement -- with diversification into tourism and digital technology -- and reminiscent of China's early stirrings two decades ago. Lee Hodgkinson, Chief Strategy Officer of the Saudi Tadawul Group talks to co-hosts David Ingles of Bloomberg Television and Rebecca Sin of Bloomberg Intelligence about why global investors are drawn to Saudi Arabia's growth story.

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