Savvy Startup Marketer

October is the critical time to make key decisions for the new year, ensuring you hit the ground running on January 2nd. Stop being the bottleneck in your own business!

Key Takeaways You'll Boss Up With:

• October is for Decisions, Not Action: Before the holidays take over, carve out protected time to define your choices for 2026.
• The Data Dive: Audit your data points from 2025 (Google Analytics, CRM, vendor reports, employee feedback) to make fact-based decisions.
• The 2026 Budget Sketch: You can outline your budget now! Get it 80% complete in October and finalize the concrete numbers in late December.
• Audit Your Year: Answer two critical questions:
• What worked in 2025? (e.g., a key hire, a successful pivot, an improvement in your personal schedule).
• What didn't work? (e.g., constant scheduling conflicts, a failed product/service).

AUTOMAGIC SUMMIT (Free!):

October 21st-23rd, a virtual summit for coaches and service providers. Lindsey is training on automating reviews!

Sign up using this affiliate link: https://coaching.marcirossi.com/tr/2/8199545/11405646014/38123892/372643432b9a07ea7b78488d0e95187407de85ab7

SALES READY INTENSIVE

Click here to book

PROMO CODE: Use SSMPOD for 20% off

GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFO

Visit https://lindseywagnon.com/podcast

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

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A can't-miss, live wire interview with burnout coach and multi-business owner Ellyn Schinke about the real causes of entrepreneurial burnout.

Ellyn shares how she burned out repeatedly, despite loving her work, and outlines the essential safeguards needed to protect your business and well-being. We challenge common myths like "hustle culture", obsession with high-ticket pricing, inflexible formulas to success and how deep values are your true defense against exhaustion.

Plus Ellyn's AI, automation and productivity hacks that are game changing adds to a growing business.

Join Ellyn for her FREE upcoming Burnout Proof Your Coaching Business Summit on October 13-17, 2025: https://www.coachellyn.com/summit

Find Ellyn at

Website: https://coachellyn.com/

Community: https://www.coachellyn.com/community

Notion Template: https://www.coachellyn.com/notion

Burnout-Proof Business: https://www.coachellyn.com/bpb 

YouTube: https://www.youtube.com/channel/UCb4Tu9qz1phbTogtWYeyAAQ

Podcast: https://www.coachellyn.com/burnout-podcast

Lindsey's Stuff:

SALES READY INTENSIVE

Click here to book

PROMO CODE: Use SSMPOD for 20% off

GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFO

Visit https://lindseywagnon.com/podcast

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

Hosted on Acast. See acast.com/privacy for more information.

Recapping six years of highs and lows of being a full-time business owner and marketing service provider since 2019. Lessons learned, real talk advice and what is getting the priority for growth at Lindsey Wagnon Marketing.

SALES READY INTENSIVE

Click here to book

PROMO CODE: Use SSMPOD for 20% off

GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFO

Visit https://lindseywagnon.com/podcast

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

Hosted on Acast. See acast.com/privacy for more information.

Marketing service providers typically fall into four categories and each one has pros and cons you need to consider as a hiring business owner.

In this episode, Lindsey aims to clarify options and help you move beyond traditional choices.

• Types of freelancers: The difference between hiring a short-term freelancer for a specific project (like website copy) and a single-method manager who handles one area of your marketing on an ongoing basis (like social media).
• The Rise of the Fractional CMO & Small Agencies: How boutique agencies offer a flexible, holistic solution that can act as a fractional marketing leader for your business, often at a lower cost than a full-time internal team.
• The large marketing agency: Their work is impressive and they can fill gaps for well funded or larger companies but can require strong revenue to afford.
• When to Hire In-House: There's almost always a level of growth that warrants having full-time dedicated marketing staff. How to know when your business is here.

SALES READY INTENSIVE

Click here to book

PROMO CODE: Use SSMPOD for 20% off

GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFO

Visit https://lindseywagnon.com/podcast

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we're joined by brand strategist Asia Dore to discuss what it truly means to build a brand that positions you as an expert. Asia focuses on bridging the gap between what you want your brand to be and how it's actually perceived, empowering business owners to work within their "zone of genius."

Highlights from this episode:

• Asia's three-step framework for establishing credibility and authority.
• Why the "curse of being an expert" makes it hard to see your own value.
• How to pivot away from work that isn't in your "zone of genius."
• Her candid take on why AI can't replace authentic creativity in branding.

Get Asia's Powerful Positioning Masterclass for FREE with code SSM

https://asiadore.com/powerful-positioning/

Find Asia at:

asiadore.com

Instagram: @asia.dore

SALES READY INTENSIVE

Click here to book

PROMO CODE: Use SSMPOD for 20% off

GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFO

Visit https://lindseywagnon.com/podcast

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

Hosted on Acast. See acast.com/privacy for more information.

Email marketing has seen big shifts in the last few years and anyone trying to get into inboxes and get engagement knows it's not like it used to be. In this highly tactical episode, Lindsey unpacks the latest trends and essential strategies for businesses looking to boost their email effectiveness. A must listen for every small business owner who is or may soon leverage emails for marketing.

SALES READY INTENSIVE

Click here to book

PROMO CODE: Use SSMPOD for 20% off

GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFO

Visit https://lindseywagnon.com/podcast

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

Hosted on Acast. See acast.com/privacy for more information.

Dr. Lauren Chase, founder of Climbing Hills Counseling, a boutique mental health practice for high-achieving women shares her journey of year one in building a virtual counseling business and offers practical advice for busy women. We get into lessons from the first year of owning a business, setting boundaries with clients, how she launched with a full client load and helpful ways to reset your at-home responsibilities and mental load when you become a business owner.

Find Dr Lauren at climbinghillscounseling.com

Follow her @climbinghillscounseling

Get the FREE Marketing Essentials course and toolkit here: www.marketingessentialscourse.com

Lindsey's Buy me a Coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

Hosted on Acast. See acast.com/privacy for more information.

It's transition time - end of summer, school starting, fall push all mean a reevaluation and reset of schedules, business priorities and time management decisions. Here's how Lindsey does a top-down life and business planning for the second half of the year with her favorite time management tool, the Perfect Day Planner.

Get a fresh perspective on daily planning that balances both life and business leadership with a high dose of realistic expectation. A relatable glimpse into the considerations of a mom who is also an entrepreneur who also has extracurricular interests and also wants to maintain margin.

Grab your FREE Perfect Day Planner here

Get the FREE Marketing Essentials course and toolkit here: www.marketingessentialscourse.com

Lindsey's Buy me a Coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

Hosted on Acast. See acast.com/privacy for more information.

What can a business do to break through a year-after-year cycle of stagnant revenue? Here are three marketing fixes that helped a local services business increase quality leads, convert new leads faster and even lower the marketing spend.

This is the kind of 2025 small business sales breakthrough story we love to share from our client partnerships.

Want your own revenue turnaround - fast?

Get on Lindsey's calendar for an upcoming Sales Ready Intensive.

Get the FREE Marketing Essentials course and toolkit here: www.marketingessentialscourse.com

Lindsey's Buy me a Coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

Hosted on Acast. See acast.com/privacy for more information.

Three more common sales gaps every entrepreneur needs to be aware of, actively work to prevent and determine if one of these is a contributor to any current slow down in revenue.

Join Lindsey in continuing the conversation from episode 69 with the rest of her sales troubleshooting from real work with small business owners just like you.

Get the FREE Marketing Essentials course and toolkit here: www.marketingessentialscourse.com

Lindsey's Buy me a Coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

Hosted on Acast. See acast.com/privacy for more information.