Savvy Startup Marketer

We're marketing, but not selling...

You feel like you're doing everything you've been told as a small business owner, but the sales are just not where you want them to be. Your sales problems are likely one of these 6 common gaps most businesses face and have to fix at some point in their growth - tackled head-on in this episode from Lindsey's realtime client sales troubleshooting experiences.

Inventory size, service offerings, confusing messaging, trying to be a big brand before your business is ready, focusing too much on clients and not enough on selling your own offers are some of the points covered in this two part podcast drop.

Get the FREE Marketing Essentials course and toolkit here: www.marketingessentialscourse.com

Lindsey's Buy me a Coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

Hosted on Acast. See acast.com/privacy for more information.

Business networking coach Cyndee Sparre gets real about today's networking climate, why quality is superior to quantity, the strain of overcommitment and when it became clear she needed a major entrepreneurial pivot.

In this open and refreshing conversation, Cyndee and Lindsey unpack the realities of networking in person and online, monetization strategies, podcasting as a marketing strategy and more.

Find Cyndee at:

Instagram: @mynetworkinglady

LinkedIn: Cyndee Sparre & My Christian Business Network

Website: mychristianbusinessnetwork.com

Lindsey's Buy me a Coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

Hosted on Acast. See acast.com/privacy for more information.

Special guest Diane Sorensen is a transformational coach and creator of the Beautiful Behavior podcast and coaching programs.

Diane, who has a 30-year background in early childhood education, now focuses on supporting women to feel calmer, more confident, and more connected in their relationships, parenting, and personal growth. She shares her journey from traditional education to coaching, driven by her personal experiences with family relationships and a desire to help mothers thrive.

We talk business launch, beating invisible patterns that can lead to feeling stuck, and her podcast, Beautiful Behavior, which focuses on breaking generational patterns in parenting and shifting from behavior-focused models to relationship-focused, steady leadership in motherhood.

Find Diane at https://www.dianesorensen.net/

On Instagram @dianesorensen.bb

Download the From Drama to Empowerment workbook here: https://www.dianesorensen.net/drama-to-empowerment

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

Hosted on Acast. See acast.com/privacy for more information.

Special guest Yvonne Allanah shares her current reality launching the brand new Biz Fix Central, a small business operations and systems solutions agency, after an impressive career portfolio that includes some of the world's largest companies and stages.

Having lived and worked across Dubai, Nigeria, and the US, and growing up in a business-oriented family, Yvonne developed a deep passion for process improvement. In this episode, Lindsey and Yvonne talk about the common breakdowns in internal operations, supporting the smaller sized business with large company-honed skills and how to effectively create awareness of an infant startup.

Find Yvonne on LinkedIn at https://www.linkedin.com/in/yvonneallanah/

On Instagram @bizfixcentral

Get your FREE problem solving workbook at https://bizfix-central.kit.com/a55402936b

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

Hosted on Acast. See acast.com/privacy for more information.

How do you set your rates? This is one of the most common questions I get from new business owners - especially service providers in the creative space. I have given a lot of thought to my pricing and creating a revenue-sustainable model that is also free of constant hustle pressure over the years, so I thought I would share my perspective for the curious.

Pro tip: If pricing has you wound in a knot, it's well worth a consult with a bookkeeper, pricing strategist or at the very least, read the book Profit First.

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

Hosted on Acast. See acast.com/privacy for more information.

Ladies, it's time to level up your expectations of brand photography. Hailey Aitkins shares how she launched Nota Lux and blends her passion and natural gifting for supporting women with a true creative photography talent. Hear what you should expect from a brand photographer and how you can prepare for your next branding photo shoot. Service providers NEED to hear her tips on creating the true end-to-end client experience to stand out in your industry.

Follow Hailey on Instagram @nota.lux

Check out Nota Lux at https://www.notalux.co/

Hire Hailey at https://haileyaitkins.hbportal.co/public/67abb0e317e0e200196c573b

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

Hosted on Acast. See acast.com/privacy for more information.

In the previous episode, we put the spotlight on the entrepreneur's best business partner: Google Analytics or GA4. Lindsey unpacked why this FREE data tracking platform is critical to the small business online system, and what it has the power to do for your daily business growth awareness.

This week, Lindsey shares her top four metrics to track on GA4 and how she has her own personal Google Analytics dashboard set up.

Plus, learn how to create better source tracking through UTM linking in podcast show notes and email platforms specifically.

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com

Hosted on Acast. See acast.com/privacy for more information.

Your built-in business partner is *drumroll* - Google Analytics!

In this episode of Savvy Startup Marketer, Lindsey emphasizes the importance of understanding your online traffic, lead generation, and the effectiveness of your content strategies, revealing her own near-obsessive daily engagement with the platform. The episode urges listeners who haven't already done so to prioritize setting up Google Analytics immediately to begin tracking essential data for future informed decision-making.

Next week's installment will delve into the practical application of GA4, specifically how to set up a customized reports snapshot to efficiently monitor the key metrics that truly matter for business success.

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com

Hosted on Acast. See acast.com/privacy for more information.

Angel Wilborn with The Modest Company public relations business and host of the G.L.O.E. Podcast joins Savvy Startup to share her business launch highs and lows, starting and then rebranding her podcast, being a relatable entrepreneur and why every small business needs a public relations strategy.

Find The Modest Company at https://www.themodcosc.com/

Follow Angel @themodcosc

Grab your PR Goal Setting Workbook here: https://subscribepage.io/u5DcpZ

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com

Hosted on Acast. See acast.com/privacy for more information.

Easy ways every entrepreneur can improve their website search ranking AND perform better across every marketing platform - including social accounts, podcast platforms and sales pages. If you're writing content for online platforms, you ARE doing SEO, so it's critical too know how to do it right. Don't miss this two part series on better SEO for 2025.

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com

Hosted on Acast. See acast.com/privacy for more information.