Savvy Startup Marketer

Lindsey unpacks several ways to make major progress with your business through strategic collaborations. Learn how to think like a collaborator, find partnership opportunities and shift gears from solo-preneuring to SIDE-preneuring: Meaning getting out of your silo and into more collaborative spaces online and offline.

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Be a guest on the SSM podcast by signing up here: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

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Are you quick to default to the popular ways to market, using technical digital methods that require a certain skill set to do well or throwing money on ways you heard work for others but haven't tested yourself? Are you leaning on hyped up trends or thought-through strategy?

In this episode, Lindsey shares four ways to think more strategically and become more strategic about how you spread the word about your business and what to do to make sure your efforts lead to sales.

Still building your business marketing? Get the step-by-step course to smart sales marketing at savvystartupmarketer.com

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Special guest Misty Molloy of interior design company CoCreative Interiors shares openly about the big decisions of leaving a successful corporate career to pursue the dream of entrepreneurship. Hear how Misty juggled the side-hustle and corporate life as a mom to young children, then cautiously ventured into full-time interior designing at the start of 2024.

Find Misty and CoCreative Interiors at https://cocreativeinteriors.com/

Be a guest on the SSM podcast: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

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How do you know your marketer is contributing to the bottom line of your business - sales? Lindsey shares several ways to measure a marketer's skill, mindset, performance, contribution and be confident in your hiring decision.

Let Lindsey know your thoughts or questions from this episode

Business owners: Grab a free 30-minute consult with Lindsey here or by visiting lindseywagnon.com/services

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Do you anticipate hiring social media, content or graphic design help? In this episode, Lindsey interviews Miranda McLaughlin with Miranda Denise Media who supports Lindsey's content and social efforts in a distinctive type of hiring partnership.

Find Miranda on Instagram @mirandadenisemedia

Sign up to be a guest on Savvy Startup Marketer here: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

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What are some underrated or underutilized marketing options for the startup business or small business?

Lindsey shares three of her favorites PLUS a bonus option that everyone should consider.

Sign up to be a guest on Savvy Startup Marketer: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

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Special guest Julie Peak with The Precise Place shares about launching a fast-growing home organizing business in Charlotte, North Carolina in 2021. Hear her take on the struggle to price services, build a team, balance family time and combine her passion for psychology, mental health and organizing spaces. Plus get fantastic home organizing tips and thoughts we can all use and relate to.

Find Julie at www.thepreciseplace.com

Be Lindsey's next podcast guest! Women planning, launching or growing a business of their own can sign up here.

Find free and low ticket startup marketing resources at www.lindseywagnon.com/resources/

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Do traditional, offline marketing methods like magazine ads, billboards, direct mailers, radio and television ads still work? Lindsey offers a quick hot take from using these types of methods for her clients and what the small business owner needs to consider when weighing the ROI of traditional media.

Download your copy of the Market Research Manual here: https://lindsey-wagnon-marketing.ck.page/bbcf4673f1

Find more startup marketing and business resources at www.lindseywagnon.com/resources/

Sign up to be a guest on SSM: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

Get a consultation with Lindsey: https://calendly.com/lindseywagnonmarketing/consultation

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A candid conversation about scaling a bookkeeping business, niching down, changes small business owners face in a challenging economy, hitting year seven as a business owner and smart hiring practices with bookkeeper Brittney from Silver Leaf Office.

Contact Brittney at www.silverleafoffice.com and find her on Instagram @silverleafoffice

Free and low ticket startup marketing resources: www.lindseywagnon.com/resources/

Be Lindsey's next podcast guest by signing up at https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

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The motivation to market your small business can be at an all time low during holiday seasons like the middle of summer, Christmastime and more. Here's what to consider when you're tempted to pause your digital ads, stop sending the emails, pull back from Instagram stories and take a break from pushing your business.

Find DIY marketing resources at www.lindseywagnon.com/resources/

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