Savvy Startup Marketer

We're opening up the discussion on whether paid ads are a necessary step for getting leads and sales. With the landscape of marketing constantly evolving, it's crucial to understand where paid advertising fits into your strategy.

The Realities of Paid Advertising: Discover what it truly takes to make paid ads work for your business.

Alternatives to Paid Ads: Learn about organic marketing methods that could be more effective and budget-friendly for your startup. We discuss why focusing on two to three organic strategies might be the best move for your business.

Sign up for the next Launch Essentials Workshop.

Are you a female business owner or soon-to-be business owner who would love some business exposure?

Submit Question Of The Week, a Savvy Sisterhood Tip Of The Week and Podcast Guest Interest here

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Are you a complete amateur at SEO? Do you think search engine optimization isn't part of your marketing because you don't have the skills for it? Is SEO a marketing strategy you have on your "some time in the future" list?

Every marketer putting content online is doing some form of SEO - whether the results are good or bad. Which means you - yes, even you - need to flex some SEO skills. The good news is, it's just a matter of how you write your normal copy.

In this episode of Savvy Startup Marketer, Lindsey explains how stronger copywriting skills, thinking like a searcher and the Amazon shopping experience can all help the new business owner doing DIY marketing understand and improve their own SEO.

Dive deeper and workshop your SEO terms with this SEO Mini Course.

Work on your sales copywriting skills with this Brand Messaging course.

Sign up for the next Launch Essentials Workshop.

Are you a female business owner or soon-to-be business owner who would love some business exposure?

Submit Question Of The Week, a Savvy Sisterhood Tip Of The Week and Podcast Guest Interest here

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Navigating the Critical First Year of Your Business: Strategies to Avoid Burnout and Foster Growth

Main Discussion Points:

1. The initial year of business is pivotal for setting the foundation. It's not just about working hard but working smart to ensure your business enhances your lifestyle rather than consuming it.
2. Avoiding the Grind from the Get-Go: Learn why jumping straight into selling without proper planning can lead to disorganization and burnout. Discover strategies for laying down a solid foundation right from the start.
3. Strategic vs. Spontaneous: Delve into the significance of research before launching, the balance between being flexible and focused, and the critical nature of being informed in your business decisions.
4. Leading Yourself: The episode emphasizes the importance of leadership in entrepreneurship, including setting goals, making informed decisions, and learning from successful business models.
5. Money Mindset: Understand the fine line between being frugal and being cheap, and why investing wisely in your business can propel you towards success.
6. Organization vs. Disorganization: Get real about the expectations vs. reality of running a business. Learn how systematizing and automating from the start can save you time, money, and stress in the long run.

DIY your complete automated marketing system in the Savvy Startup Marketer course

Get the How to get Immediate Customers Masterclass - FREE

https://themarketingplanshop.lpages.co/customers-masterclass-lead-magnet

Submit Question Of The Week, a Savvy Sisterhood Tip Of The Week and Podcast Guest Interest here

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You CAN launch a business successfully without much money, tech savvy, business experience and the perfect plan.

You CANNOT launch a business successfully without community.

In this episode, we break down:

• Who your community is not.
• Who your community is.
• How you can get more active support from your community.

4 Action steps to take if you need to get more of your Startup Squad involved in the launch or growth of your business

If you haven’t found a good business-oriented Facebook group, search and join ours at Savvy Startup Marketer

If you’ve struggled to identify who your Startup Squad is, get the How to get Immediate Customers Masterclass - FREE

https://themarketingplanshop.lpages.co/customers-masterclass-lead-magnet

Student QOTW from Deanna: What do you think about influencer marketing? I have the opportunity to give a friend my products in exchange for them posting about it. They have about 4,000 followers.

Savvy Sisterhood TOTW: From Brittney at Silverleafoffice.com (Bookkeeping for creative entrepreneurs)

“Don’t compare your new business to someone who has been in business longer”

Submit Question Of The Week, a Savvy Sisterhood Tip Of The Week and Podcast Guest Interest here

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Deeply understanding your customer offers several advantages:

• Targeted marketing: You can effectively reach the right people who are more likely to buy.
• Reduced lead generation: You attract the right customers more organically, potentially reducing the need for extensive lead generation efforts.

How to Research Your Customers:

• Leverage your network: Utilize your "Startup Squad" for introductions to potential customers for research purposes.
• Conduct social media surveys: Use polls and Q&A sessions on your personal social media and relevant Facebook groups.
• Monitor competitor feedback: Analyze the comments section of similar businesses to understand customer concerns and desires.
• Engage with your own audience: Conduct surveys through email campaigns, offering incentives for participation.
• Integrate continuous feedback: Build a system for gathering ongoing customer feedback as part of your marketing strategy.

By understanding your customers' wants, needs, and struggles, you can tailor your offerings and marketing messages, leading to faster and more effective sales.

Join the next Launch Essentials workshop by signing up at lindseywagnon.com

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• Focus on customer journey: Perfect the ways new leads will be converted (e.g., website, email capture).
• New social accounts vs. existing ones: Leverage existing personal accounts among your Startup Squad that already have audiences
• Prioritize stronger ROI platforms: Focus on platforms like websites, Google My Business and email marketing for lead generation and conversion.
• Time investment: Social media requires significant time for audience growth and engagement, while the first year is crucial for automation, customer experience and market research.
• Social media challenges: Many small businesses struggle with slow audience building, unpredictable results, and frustrations with algorithms, suggesting social media may not be the most effective use of your time initially.

The key takeaway is to prioritize building a strong foundation for your business before jumping into social media. This allows you to refine your offerings, attract leads, and convert them efficiently. You can then leverage social media later on a more solid base.

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Ways to network for non-networkers

Highlight #1: Don't make it about business networking, make it about improving your people skills

Highlight #2: If you're choosing the convenience of Facebook groups, you HAVE to ENGAGE

Student Question of the Week from Marybeth: What do I absolutely need to spend at the start of my business?

• State small business application fee
• Website domain
• Website platform
• Product expenses

FREE platforms: Canva, MailChimp, Asana, Hellosign

Savvy Sisterhood Tip of the Week: I tried to do everything on my own, without any guidance and I watched friends get a lot further, faster by paying for consultations. Looking back, I should have been more willing to spend money on experience rather than experiments.

Find all of Lindsey's courses, free resources and services at www.lindseywagnon.com

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Startup squad: Why you need one, who should be in it, how to leverage them

Highlight #1: Write your list and assign roles to each person from encourager to advice giver to connector to customer

Highlight #2: Make a direct ask to keep a few in the loop on business progress and needs, don't be shy!

FREE Startup Squad Masterclass Link

Savvy Student Question of the Week from Kiera: How can I know what marketing options are a waste of time and money?

• Waste of time: Any kind of marketing that doesn’t suit your personality or skill set
• Waste of money: Too many investments at once, anything not given a fair amount of time to work

Savvy Sisterhood Tip of the Week: I wish I had been better at long-term planning and staying consistent over time rather than starting and stopping a lot of ideas that ended up going nowhere.

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The no-brainer secret weapon that is the ultimate sales driver for a new business.

Highlight #1: You already have an audience to start selling to immediately

Highlight #2: You have built-in collaboration and micro influencers

SSM Student question of the week: I am struggling to describe my business in a clear and concise way.

Check out Lindsey's brand messaging workshop: https://themarketingplanshop.lpages.co/conversion-power-workshop-lead-page/

Savvy Sisterhood tip of the week: Get into a like minded group of small business owners at the same place in their business discussing and applying marketing ideas together.

Find your Savvy people at savvystartupmarketer.com

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