Say Hola Wealth

In this episode of the Say Hola Wealth podcast, Luzy King interviews Sonia Urquilla, an SEO expert who shares her journey from a corporate job to becoming an entrepreneur. Sonia discusses the importance of SEO for online businesses, her experiences with career coaching, and the challenges of navigating visibility as a woman of color in business. The conversation also touches on financial management and the definition of wealth, emphasizing the importance of health and supporting family.

What you'll learn:

00:00- Introduction to SEO and Entrepreneurship
05:12- Sonia's Journey to SEO
10:04- Understanding SEO Basics
14:59 - Navigating AI and SEO
20:02- Mindset and Visibility in Business
24:54 Financial Management as an Entrepreneur
25:13- Defining Wealth and Future Goals

Connect with Sonia

About Luzy:Luzy King is an award-winning Latina Wealth Strategist. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. That same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing. Determined to change her financial future, she committed to learning independently and became the first in her family to start investing. Today, Luzy is passionate about teaching women of color the strategies she wishes someone had taught her in school. She is a certified trauma-informed Financial & Business Strategist, contributing author, and Community Leader. Luzy is on a mission to destigmatize the desire for more—more money, more opportunities, and more freedom. She is dedicated to equipping women of color with the tools to build a lasting legacy through stock market investing and entrepreneurship.

Connect with us on our website: www.sayholawealth.com

Connect with us on Instagram: https://www.instagram.com/sayholawealth/

Become a member inside the Academy: www.sayholawealth.com/academy

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In this episode, Luzy King interviews Deborah Johnson Miranda, a financial counselor who shares her journey from financial struggles to empowerment. Deborah discusses her childhood experiences with money, the challenges she faced during her marriage and subsequent divorce, and her decision to help others navigate their financial journeys. She also opens up about her recent ADHD diagnosis and how it has influenced her approach to budgeting and financial management. The conversation highlights the importance of resilience, the use of bankruptcy as a tool, and the need for personalized financial strategies.

Episode Highlights:

00:00 Introduction and Background

03:17 Overcoming Financial Challenges

08:09 The Impact of ADHD on Finances 13:51 Finding a Personal Budgeting Method.

17:50 Media Recognition and Advocacy

Connect with us on our website: www.sayholawealth.com

Connect with us on Instagram: https://www.instagram.com/sayholawealth/

Become a member inside the Academy: www.sayholawealth.com/academy

Hosted on Acast. See acast.com/privacy for more information.

In this engaging conversation, Luzy King and Victoria Carrington Chavez explore the journey of becoming a TEDx speaker, the importance of financial autonomy, and the power of storytelling. Victoria shares her unique background growing up in a multiracial home and how it shaped her relationship with money and identity. They discuss the challenges of rejection, the significance of authenticity, and the impact of community support in achieving success. Victoria emphasizes the importance of embracing one's cultural identity and the reality of speaking engagements, including the financial aspects. The conversation concludes with a heartfelt definition of wealth as the ability to breathe and live comfortably.

What you'll learn:

00:00 Introduction and Background

01:13 Navigating Money and Wealth

03:55 The Journey to Becoming a TEDx Speaker

06:52 Overcoming Rejection and Finding Your Voice

09:47 The Impact of TEDx on Opportunities

12:55 Community and Cultural Identity

15:37 The Reality of Speaking Engagements

18:24 Empowering Others Through Storytelling

21:19 Defining Wealth and Closing Thoughts

Connect with us on our website: www.sayholawealth.com

Connect with us on Instagram: https://www.instagram.com/sayholawealth/

Become a member inside the Academy: www.sayholawealth.com/academy

Hosted on Acast. See acast.com/privacy for more information.

In this transformative episode, Luzy King unpacks the real truth about Latina wealth. Learn the spending patterns, mindset shifts, and money strategies that wealthy Latinas use to build financial freedom and generational wealth. It's not about restriction—it's about soul-aligned spending.

Listen now and get ready to redefine your relationship with money.

APPLY TO BE PART OF THE ACADEMY! 

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In this episode, Luzy King discusses the importance of adopting a 'dinero mindset' and the necessity for individuals, particularly Latinas, to advocate for themselves in salary negotiations. She emphasizes the significance of quarter two as a prime time for salary discussions and addresses the cultural barriers that often prevent women of color from negotiating effectively.

The conversation also highlights the long-term financial implications of underpaying and introduces the Say Hola Wealth Academy as a financial education and empowerment resource.

What you'll learn:

00:00 Preparing for Salary Negotiation

00:42 Cultural Barriers to Self-Advocacy

03:49 Strategies for Effective Salary Negotiation

08:21 Empowerment through the Say Hola Wealth Academy

10:36 Empowering Self-Advocacy for Fair Compensation

13:20 Understanding the Importance of Quarter Two

16:06 Strategies for Negotiating Salary and Building Wealth

19:21 Joining the Say Hola Wealth Academy for Growth

Apply to be part of the Academy today! [Doors close on April 12th at midnight]

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In this engaging conversation, Luzy King and Georgette Cartagena explore the essential aspects of hiring for small businesses, including understanding the hiring process, creating effective job descriptions, and the significance of onboarding practices. Georgette shares her journey into HR consulting and emphasizes the need for small business owners to be intentional in their hiring and management practices. They discuss the differences between contractors and employees, the importance of fair compensation, and how leveraging AI can enhance business operations. The episode concludes with Georgette's definition of wealth and how it relates to community impact.

Connect with Georgette

Episode Highlights:

00:00 Introduction to Hiring for Small Businesses
03:13 Georgette's Journey into HR Consulting
06:07 Understanding the Hiring Process
08:49 The Importance of Job Descriptions
11:56 Self-Inventory Before Hiring
15:02 Onboarding Best Practices
18:07 Contractors vs. Employees
20:55 Compensation and Wage Gaps
24:11 Investing in HR Strategy
27:03 Leveraging AI in Small Business
30:03 Defining Wealth and Community Impact
33:08 How to Connect with Georgette

Apply to be part of The Say Hola Wealth Academy.

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Is AI the secret weapon for coaches and consultants? In this powerful episode of the Say Hola Wealth Podcast, Luzy interviews AI coach Dulce Toscano about how AI is transforming the way online entrepreneurs grow and scale their businesses. Discover how AI can help you save time, grow revenue, and show up authentically—without burning out. Dulce shares actionable tips for training ChatGPT to match your voice, building AI tools for client engagement, and embracing tech without fear.

• How to train ChatGPT to sound just like you (yes, even your slang and vibe!)

• The smartest way to use AI for content, lead gen, and client engagement

• Why AI won’t replace your voice—but can amplify it

• How AI saves you hours so you can focus on coaching, resting, or family time

• How to overcome fear and start using AI as a tool to grow your revenue

• Why AI is a game-changer for first-gen and BIPOC entrepreneurs building wealth

About Dulce:

Dulce is an AI consultant, educator, and founder of The School of AI, where she helps entrepreneurs integrate AI into their businesses to scale smarter, save time, and increase profitability—without losing their brand voice. 

Connect with Dulce on Instagram.

About Luzy:

Luzy King is a 3X award-winning Latina Wealth Coach and founder of Say Hola Wealth. She’s a first-gen investor, certified trauma-informed Financial & Business Coach, and passionate advocate for teaching women of color how to build wealth through stock market investing and entrepreneurship.

💡 Join the Waitlist:

Be the first to access the Say Hola Wealth Academy—doors open April 7th!
Learn how to build wealth as a woman of color using proven systems for investing, income growth, and financial confidence.
👉 Join here

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Are you a freelancer, creative, or entrepreneur struggling to budget with inconsistent income? In this episode of Say Hola Wealth, host Luzy King sits down with Brooke Benson, an anti-budget money coach and founder of Not Starving Artists, to break down how to create financial stability without tracking every penny. Brooke shares her Money Flow Method, a system designed to help creatives, freelancers, and business owners manage fluctuating income while still investing, saving, and enjoying life.

In This Episode, You’ll Learn:

How to create financial stability with fluctuating income
Why traditional budgeting doesn’t work for creatives & what to do instead
The Money Flow Method to manage money in just one hour a month
How to save your first $10K+ without micromanaging every expense
The mindset shifts needed to advocate for higher pay & financial security
Why investing isn’t just for people with steady paychecks—and how to start now!

🎧 Listen now and start making your money work for you—no budget required!

💡 Join the Waitlist: Be the first to access the Say Hola Wealth Academy and learn how to build wealth as a woman of color! Join here

Hosted on Acast. See acast.com/privacy for more information.

Are you overpaying in taxes? In this episode, tax expert Sonia Castelan shares actionable strategies to legally reduce your tax burden. Whether you're an entrepreneur or professional, learn how to maximize deductions, separate personal and business finances, and use tax-saving strategies to build wealth.

Episode Highlights:

• The biggest tax mistakes entrepreneurs make and how to avoid them.
• Why separating personal and business finances is critical for tax savings.
• How to leverage tax deductions to keep more of your hard-earned money.
• The importance of making quarterly estimated tax payments to avoid penalties.
• How investing in a retirement plan can lower your taxable income.
• Why working with a tax professional can save you thousands.

About our guest:

Sonia Castelan is the founder of Castelan Tax Services, dedicated to helping individuals and business owners take control of their finances. Born in Brooklyn, NY, with roots in Puebla, Mexico, she understands the financial challenges many in the BIPOC community face.  After experiencing her own financial struggles due to a lack of money conversations growing up, Sonia took it upon herself to master personal finance and break generational cycles. In 2020, she merged her corporate data analysis expertise with her passion for financial education, launching Castelan Tax Services to provide expert tax guidance and wealth-building strategies.

Her mission is simple: to demystify money, empower her community, and help others build lasting financial confidence.

Connect with Luzy

📩 Join the Cash Libre Newsletter for exclusive money and business tips to help you grow your income and financial confidence!

Luzy King is a 2X award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.

Connect with Luzy

Say Hola Wealth Website
Follow Luzy on Instagram, Tiktok @sayholawealth, and on Linkedin.

Hosted on Acast. See acast.com/privacy for more information.

Are you ready to earn what you deserve? In this episode, career and leadership coach Dani Tan shares her journey from financial struggles to career success, including how she paid off $25K in student loans, built an 800+ credit score, and negotiated her way to a $250K salary with 11 promotions in 11 years across five career pivots.

Dani breaks down the mindset shifts, salary negotiation strategies, and career moves that helped her secure financial stability and ultimately transition into full-time entrepreneurship. Whether you're looking to negotiate a raise, pivot industries, or take control of your finances, this episode is packed with actionable advice to help you double your salary and build a career that aligns with your goals.

📩 Join the Cash Libre Newsletter for exclusive money and business tips to help you grow your income and financial confidence!

Luzy King is a 2X award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.

Connect with Luzy

Say Hola Wealth Website
Follow Luzy on Instagram, Tiktok @sayholawealth, and on Linkedin.

Hosted on Acast. See acast.com/privacy for more information.