In this special, solo episode of The Skeptical Shaman podcast, host Rachel White (of TOTEM Readings) digs a bit further into The Business of Woo: the "industry" of psychics, shamans, energy workers, and yes-- even the dreaded, mythical "life coaches".

Next up on the Business of Woo myth-busting list? Content creation. What is it? How do you do it? And, more importantly, how do you make it work for you-- instead of just turning into the "dry hump of marketing campaigns"?

A simple trick? Figure out what you're going to say before you start saying it.

Another trick? Don't say (or write or post) stuff unless you have something to say-- and a good reason to say it.

Nothing is new under the sun, and we need look no further for proof than in the PowerPoint slide-style, rote "three things to remember" bullet-point social media posts littering the landscape. Spoiler alert: when you boil something down to the very nub of the basics, you're not actually saying anything anymore.

People can handle content. They have attention spans. They read text-heavy, long-form posts-- and they're thirsting for thought leaders, business owners and spiritual practitioners that offer them value instead of constantly vying for position-- and their hard-earned money.

What's more: people are getting savvy, and they're sick of the same, regurgitated, commoditized race-to-the-bottom drivel. They're starting to pick up on the soft bigotry of low expectations, and they're not too fond of the feeling of grabby hands in their pockets.

There's a better, more natural way to share your thoughts and create content. And it's pretty simple: you just need to think about whether or not you would be interested in hearing or reading what you're about to communicate. And this The Business of Woo series is here to help!

Interested in working with Rachel in a coaching or mentoring capacity? Here are the links to learn more and/or book a free consultation to discuss:

The Business of Woo Mentoring Program: https://www.totemreadings.com/business-of-woo
TOTEM Spiritual Transformation Coaching Program: https://www.totemreadings.com/coaching

Other links to learn more about TOTEM Readings and Rachel White:
Rachel's Website: https://www.totemreadings.com
Rachel's Other Links: https://linktr.ee/totemrach

Please note: The views and opinions expressed on The Skeptical Shaman do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, protected class, group, club, organization, business individual, anyone or anything. And remember: sticks and stones may break our bones, but words—or discussions of religious or spiritual topics-- will never hurt us.