SBD Automotive’s domain principal for EV discusses to what extent vehicle owners view their brands as leaders in sustainability, why software is a stronger motivator for EV purchases in China, and how increasing awareness about the environmental costs of battery production might impact adoption.

SBD Automotive’s Robert Fisher on why EV range anxiety might be overstated

On Shift: A podcast about mobility, Automotive News tech and innovation team leader Pete Bigelow takes an optimistic yet skeptical eye at the new tech and business models planned for the auto industry. Shift is a production of Automotive News, the leading publication covering the auto industry. Check out our reporting online at autonews.com/shift and follow us on Twitter @Automotive_News.

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SBD Automotive’s Robert Fisher on why EV range anxiety might be overstated

SBD Automotive’s Robert Fisher on why EV range anxiety might be overstated

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