Trajektory is built by former industry leaders and is changing the way organizations value and report on their sponsorship assets. Alex Kerr (Trajektory) and Kaitlin Donahoe (Pittsburgh Penguins) call out how inefficient and ineffective the current sponsorship reporting process is, and how to make a change that will help save time, grow revenue, and improve client relationships. For more information go to trajektory.com.

We continue our conversation with UMass Amherst as we discuss "The Business Case of Women's Sport's."

Guests:

Nicole Melton: Associate Professor & Associate Department Chair, Mark H. McCormack Department of Sport Management

Nefertiti Walker: Vice Chancellor & Chief Officer for Equity and Inclusion, University of Massachusetts; Associate Professor of Sport Management

Luke Bonner: CEO / Founder at PWRFWD

USA Track & Field celebrates a decade of being under the guidance CEO Max Siegel and discusses how he bridged the gap between the performance on the field and in the front office. Joining us on today's episode are Olympians Jackie Joyner-Kersee, Chaunte Lowe and Wallace Spearman along with USATF CEO Max Siegel himself.

Betting on sports is as old as the events themselves and has become an integral part of fan engagement. A one-stop shop for golf fans, the IMG ARENA Event Centre delivers next-level engagement through a front-end solution that combines fast data with live streaming, taking fans inside the ropes and arming them with a comprehensive package of information to enhance their viewing experience and inform their betting decisions.

The sports industry is actively evolving to create more inclusive and successful opportunities for women in the sports business world. At UMass Amherst's Mark H. McCormack Department of Sports Management they are delving into just how transformative these times are through innovative curriculum development.

The experience of attending an event starts far before the main event begins. Surrounding audiences with digital displays as they arrive and gather ensure you are providing them with all the information they need and kick starts the excitement around the event even sooner. In this episode, Daktronics' Professional Sports Sales Manager Brent Stevens and Oak View Group's President Global Venue Development & Special Projects Steve Collins discuss how they worked closely together to deliver these type of experiences using Daktronics digital signage. They highlight projects at Climate Pledge Arena and UBS Arena to share real-life examples of creating a full street-to-seat, immersive and engaging live event experience that also drives new revenue opportunities for the arenas.

Butler is one of the 35 DI college basketball programs utilizing KINEXON, the most-used player tracking system in the sport. In this episode, Matt Johnson, Butler's Director of Strength & Conditioning, and Jim Garofalo, KINEXON’s Executive VP discuss how coaches are being provided with a new level of insight into player performance with this game-changing technology.