This special football-focused episode looks at the biggest news in the industry, including high expectations for ratings and ad sales; whether they NFL has room to grow its sponsorship roster; the importance of teams getting fans into stadiums quickly; and the NFL’s likely reaction to any COVID-related scheduling issues. In addition, our roundtable of experts reacts to all of the news and predicts which teams will be in the Super Bowl. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a

concise, high-level overview of the most important stories shaping the

sports industry.

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