Scale from Here | Business Growth & Scaling Strategies for Small Business Owners

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In this episode of The KeyHire Podcast, Corey dives into the latest findings from the 2025 National Federation of Independent Business (NFIB) Small Business Report and unpacks what they mean for hiring in today’s tough economic climate. With labor shortages, rising wage expectations, and increased competition for top talent, Corey explores the realities business owners are facing right now—and more importantly, what they can do about it.

You'll hear practical strategies for attracting and retaining great employees, even when the market feels stacked against small businesses. From refining your hiring process to shifting your mindset about what makes a strong candidate, this episode is packed with actionable insights to help you build the team you need to grow your business in 2025.

Check out our sponsor: https://bit.ly/CS-KeyHire

Be KeyHire's Next Success Story: https://bit.ly/KHSuccess

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We're sitting down with Eric Malka, CEO of Strategic Brand Investments and Founder of The Art of Shaving, to explore the crucial distinction between building a business and building a brand. Eric shares his journey from launching and scaling a premium grooming company to becoming an expert in brand strategy and investment. He explains why a strong brand is more than just a logo or marketing campaign—it’s a powerful asset that drives long-term growth and customer loyalty.

Corey and Eric discuss the mindset shifts entrepreneurs must make to create brands that stand the test of time, the pitfalls of focusing solely on short-term business success, and the strategies that separate great brands from forgettable businesses. Whether you're a business owner looking to elevate your brand or an entrepreneur just starting out, this episode is packed with insights to help you build something truly lasting.

Learn more about Eric: https://www.strategicbrandinvestments.com

Read On The Razor's Edge: https://www.amazon.com/Razors-Edge-Story-Art-Shaving/dp/B0D6HRR1JX

Check out our sponsor: https://bit.ly/CS-KeyHire

Be KeyHire's Next Success Story: https://bit.ly/KHSuccess

Hosted by Ausha. See ausha.co/privacy-policy for more information.

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In this episode of The KeyHire Podcast, host Corey Harlock sits down with Xan Hong, Founder and Principal Consultant of Drive Phase Consulting, to explore how small businesses can leverage no-code software to streamline their operations, improve efficiency, and build custom tools without the need for a developer.

Xan shares real-world insights on how no-code solutions empower business owners to take control of their processes, reduce costs, and scale smarter. Whether you're looking to automate workflows, manage data more effectively, or create custom apps tailored to your needs, this conversation is packed with valuable takeaways.

Tune in to learn how no-code technology can be a game-changer for your business.

Learn more about Xan: https://www.drivephase.co

Check out our sponsor: https://bit.ly/CS-KeyHire

Be KeyHire's Next Success Story: https://bit.ly/KHSuccess

Hosted by Ausha. See ausha.co/privacy-policy for more information.

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In this episode of The KeyHire Podcast, host Corey Harlock dives into the critical process of defining roles and responsibilities to create an effective job description. Hiring the right person starts with clearly understanding what the role requires and how it fits into the larger goals of the business.

Corey breaks down common mistakes business owners make when crafting job descriptions and offers practical strategies to ensure they attract the right candidates. Whether you're hiring your first employee or expanding your team, this episode will help you define expectations, streamline your hiring process, and set new hires up for success.

Check out our sponsor: https://bit.ly/CS-KeyHire

Be KeyHire's Next Success Story: https://bit.ly/KHSuccess

Hosted by Ausha. See ausha.co/privacy-policy for more information.

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On this episode of The KeyHire Podcast, host Corey Harlock sits down with Mike Hutchings, CEO of Combined Arms, to explore the advantages of hiring veterans. As a veteran himself, Mike brings firsthand insight into the challenges veterans face when transitioning to the workforce and the unique strengths they offer as employees.

Corey and Mike discuss how businesses can tap into the veteran talent pool, why military experience translates into strong leadership and problem-solving skills, and what companies can do to empower and retain veteran employees. Whether you’re a business owner, hiring manager, or simply interested in workplace culture, this conversation will provide valuable takeaways on how to build a stronger, more diverse team.

Learn more about Combined Arms: https://www.combinedarms.us

Connect with Mike: https://www.linkedin.com/in/mbhutch/

Donate: https://acaepbnx.donorsupport.co/page/EOY2023

Check out our sponsor: https://bit.ly/CS-KeyHire

Be KeyHire's Next Success Story: https://bit.ly/KHSuccess

Hosted by Ausha. See ausha.co/privacy-policy for more information.

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This week on The KeyHire Podcast, Corey Harlock sits down with Suzanna Martinez, CEO of PEO for the CEO, to explore how a Professional Employer Organization (PEO) can be a game-changer for small businesses. From handling HR, payroll, and compliance to providing access to competitive benefits, a PEO can help business owners focus on growth while reducing risk and administrative burdens. Suzanna shares expert insights on how small businesses can leverage a PEO to streamline operations, attract top talent, and scale more efficiently. She also breaks down common misconceptions about PEOs and explains how they differ from traditional HR outsourcing.

Many business owners don’t realize that partnering with a PEO can improve employee retention and even lower healthcare costs through group benefit plans. Whether you’re a startup looking for structure or an established company aiming for greater efficiency, this episode offers practical advice on making HR a strategic advantage.

Tune in for a conversation packed with valuable takeaways for business owners looking to optimize their workforce strategy.

Learn more about Suzanna: peofortheceo.com

Connect with Suzanna: www.linkedin.com/in/suzannamartinezpeofortheceo/

Check out our sponsor: https://bit.ly/CS-KeyHire

Be KeyHire's Next Success Story: https://bit.ly/KHSuccess

Hosted by Ausha. See ausha.co/privacy-policy for more information.

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In this episode of The KeyHire Podcast, host Corey Harlock dives into one of the most overlooked yet critical aspects of hiring—creating an outstanding candidate experience. Small business owners often struggle to attract and retain top talent, but the key to success lies in how they engage candidates throughout the hiring process. Corey breaks down what an exceptional candidate experience looks like, why it matters, and how it directly impacts your ability to recruit the best people for your business. Tune in for practical strategies and expert insights to elevate your hiring process and gain a competitive edge in the talent market!

Check out our sponsor: https://bit.ly/CS-KeyHire

Be KeyHire's Next Success Story: https://bit.ly/KHSuccess

Hosted by Ausha. See ausha.co/privacy-policy for more information.

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Is Your Marketing Ready for 2025? We’re diving deep into the marketing landscape of 2025 with Heather Manes, President & Strategic Director of Savage Brands. As technology, consumer behavior, and branding strategies evolve, small business owners need to stay ahead of the curve to remain competitive. Heather shares expert insights on what’s working right now in marketing, the biggest shifts coming in the next year, and how small businesses can craft authentic, effective strategies without wasting time and money. From AI-driven content to purpose-driven branding, this conversation is packed with actionable advice to help you cut through the noise and connect with your ideal customers.

Check out our sponsor: https://bit.ly/CS-KeyHire

Be KeyHire's Next Success Story: https://bit.ly/KHSuccess

Connect with Heather: https://www.linkedin.com/in/heathermanes/

Hosted by Ausha. See ausha.co/privacy-policy for more information.

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In this episode of The KeyHire Podcast, we’re joined by Brian Gelt, Founder of Peoplytix, for an in-depth conversation on how small business owners can transform their hiring process with the power of job assessments. With years of experience helping businesses make smarter talent decisions, Brian breaks down the science and strategy behind these tools, illustrating how they can be a game-changer for organizations of any size. Brian dives into the common challenges small business owners face when trying to identify the right candidate in a competitive job market. He explains how job assessments go beyond resumes and interviews, providing a deeper understanding of a candidate’s skills, personality, and potential fit within your team. By implementing these tools, business owners can move past gut feelings and guesswork to make data-driven decisions that lead to better hires and stronger teams.

Connect with Brian: https://www.peoplytix.com

Get a Free Trial with Peoplytix: https://bit.ly/40r7Oim

Check out our sponsor: https://bit.ly/CS-KeyHire

Be KeyHire's Next Success Story: https://bit.ly/KHSuccess

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Text us your comments or topic ideas for future shows.

In this episode of The KeyHire Podcast, host Corey Harlock, CEO of KeyHire Solutions, dives into the critical role a competitive mindset plays in attracting and securing top talent. In today’s job market, small business owners are up against fierce competition for the best candidates. Corey breaks down why traditional hiring strategies often fall short and how shifting your approach to recruitment can give your business a strategic advantage.

Learn how to position your company as the employer of choice, implement tactics used by top-performing businesses, and create an environment that attracts high-caliber candidates. Whether you’re struggling to fill key roles or simply want to stay ahead of the hiring game, this episode will equip you with the tools to win.

Check out our sponsor: https://bit.ly/CS-KeyHire Be KeyHire's Next Success Story: https://bit.ly/KHSuccess

Hosted by Ausha. See ausha.co/privacy-policy for more information.