Scale Up

Redbubble's First XI travel to Sydney. It's been a 10 year slog to get here.

Chairman and CEO stand in front of the gathered crowd at the Australian Securities Exchange while the brass bell waits patiently on the wall behind the lectern.

But Redbubble didn't have to put itself through the scrutiny of the market, even though it chose to.

Links mentioned in the episode

- A review of Melbourne's digital marketplaces

- Schrodinger’s Cat t-shirt

- Redbubble IPO video YouTube

- Mr Baxter

 

Scale Up is brought to you by LaunchVic. 

LaunchVic here to support the startup ecosystem in Victoria.

www.launchvic.org

Facebook LaunchVic

Twitter LaunchVic

Support the show: http://www.launchvic.org

See omnystudio.com/listener for privacy information.

From about day 1 Redbubble's market was the world while it's base has always, except for a brief moment of consideration, remained Melbourne.

It's rare for Australian companies to do this immediately for the global market, and even rarer for them to succeed to the level Redbubble has. But they've pulled it off, with a few lessons along the way.

 

Links mentioned in the episode

- A review of Melbourne's digital marketplaces

- Melbourne Startup Ecosystem Report

 

Scale Up is brought to you by LaunchVic. 

LaunchVic here to support the startup ecosystem in Victoria.

www.launchvic.org

Facebook LaunchVic

Twitter LaunchVic

Support the show: http://www.launchvic.org

See omnystudio.com/listener for privacy information.

From about day 1 Redbubble's market was the world while it's base has always, except for a brief moment of consideration, remained Melbourne. It's rare for Australian companies to do this immediately for the global market, and even rarer for them to succeed to the level Redbubble has. But they've pulled it off, with a few lessons along the way.

After a threat in the media, a vote in Federal Parliament and movie partnerships.

Redbubble has managed to significantly lessen the chances it will be in court over copyright infringement through a couple of moves and Martin's hard time in the public eye driven by the mission.

 

Links mentioned in the episode

Ground Hog Day brand partnership

State Library Victoria competition

Hipster Hitler

 

Scale Up is brought to you by LaunchVic. 

LaunchVic here to support the startup ecosystem in Victoria.

www.launchvic.org

Facebook LaunchVic

Twitter LaunchVic

Support the show: http://www.launchvic.org

See omnystudio.com/listener for privacy information.

After a threat in the media, a vote in Federal Parliament and movie partnerships. Redbubble has managed to significantly lessen the chances it will be in court over copyright infringement through a couple of moves and Martin's hard time in the public eye driven by the mission.

Drifting from crisis to crisis in an uncontrolled environment created by yourself, entrepreneurship is hard.

And there's a good chance you'll waste a lot of time and hopefully develop some coping mechanisms.

Is there a way out if you need it?

Martin Hosking, founder and CEO of Redbubble, opens up about disassociation, the hard Mondays, and where he's come from over a decade a go to now.

 

Scale Up is brought to you by LaunchVic. 

LaunchVic here to support the startup ecosystem in Victoria.

www.launchvic.org

Facebook LaunchVic

Twitter LaunchVic

Support the show: http://www.launchvic.org

See omnystudio.com/listener for privacy information.

Drifting from crisis to crisis in an uncontrolled environment created by yourself, entrepreneurship is hard. And there's a good chance you'll waste a lot of time and hopefully develop some coping mechanisms. Is there a way out if you need it? Martin Hosking, founder and CEO of Redbubble, opens up about disassociation, the hard Mondays, and where he's come from over a decade a go to now.

Behind the website is an immense logistics network that Redbubble initiates, drives yet barely owns.

We drive to Horsham and meet the very first supplier still printing stickers and artwork to this day.

It's just one of 15 suppliers globally that prints the creative on the products shipped to individual customers.

 

Scale Up is brought to you by LaunchVic. 

LaunchVic here to support the startup ecosystem in Victoria.

www.launchvic.org

Facebook LaunchVic

Twitter LaunchVic

Support the show: http://www.launchvic.org

See omnystudio.com/listener for privacy information.

Behind the website is an immense logistics network that Redbubble initiates, drives yet barely owns. We drive to Horsham and meet the very first supplier still printing stickers and artwork to this day. It's just one of 15 suppliers globally that prints the creative on the products shipped to individual customers.

Martin had drawn a small circle on a bit of paper, then a bigger circle around the small circle.

It's the bigger circle that would become and still is the backbone, the mission and the life of Redbubble - the community, both inside the company and on the website.

This early strategy, focus and passion for Redbubble remains consistent, nourished and exists far greater that the sum of its parts. For the platform as a marketplace it's invaluable, passionate and fierce.

 

Links mentioned in the episode

Welcome Our Newest Artist-In-Residence: Alle C

Instagram: Little Luxuries Loft

Redbubble Blog: Mr Baxter asks

 

Scale Up is brought to you by LaunchVic. 

LaunchVic here to support the startup ecosystem in Victoria.

www.launchvic.org

Facebook LaunchVic

Twitter LaunchVic

Support the show: http://www.launchvic.org

See omnystudio.com/listener for privacy information.