Scale Up

Martin had drawn a small circle on a bit of paper, then a bigger circle around the small circle. It's the bigger circle that would become and still is the backbone, the mission and the life of Redbubble - the community, both inside the company and on the website. This early strategy, focus and passion for Redbubble remains consistent, nourished and exists far greater that the sum of its parts. For the platform as a marketplace it's invaluable, passionate and fierce.

The concept is mapped out by Peter, Paul and Martin.

Then the pivot.

Redbubble company raises $2 million from a business plan and an office is rented, but it's not an office.

With enthusiasm and a vision they set about getting the company off the ground. Redbubble is chosen as the name.

The early days of Redbubble are in full swing and it seems that someone swinging from the rafters of their first 'office' wouldn't have been out of place.

Server in the boot - https://imgur.com/a/VJi3P3n

See the website change - https://blog.redbubble.com/2014/02/redbubble-celebrates-7-years/"

 

Redbubble profiles

Martin Hosking

Russell Greenwood

Paul Vanzella

 

Scale Up is brought to you by LaunchVic. 

LaunchVic here to support the startup ecosystem in Victoria.

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Scale Up is presented by Courtney Carthy.

Support the show: http://www.launchvic.org

See omnystudio.com/listener for privacy information.

The concept is mapped out by Peter, Paul and Martin. Then the pivot. Redbubble company raises $2 million from a business plan and an office is rented, but it's not an office. With enthusiasm and a vision they set about getting the company off the ground. Redbubble is chosen as the name. The early days of Redbubble are in full swing and it seems that someone swinging from the rafters of their first 'office' wouldn't have been out of place.

A two year old Redbubble was also reeling from the Global Financial Crisis.

Shocked faces of Wall Street traders and the phrase "we don't know where the bottom is" beomes commonplace on the TV news.

The GFC sets in and Redbubble's expansion plans are rapidly rolled back. A "Down Round" becomes necessary.

 

Scale Up is brought to you by LaunchVic. 

LaunchVic here to support the startup ecosystem in Victoria.

www.launchvic.org

Facebook LaunchVic

Twitter LaunchVic

 

Scale Up is presented by Courtney Carthy

Music in this episode by Dmitriy Diomores, Acedis, Acedis, Yung Ferry and Max Sergeev. Sourced from Fugue.

 

Support the show: http://www.launchvic.org

See omnystudio.com/listener for privacy information.

A two year old Redbubble was also reeling from the Global Financial Crisis. Shocked faces of Wall Street traders and the phrase "we don't know where the bottom is" beomes commonplace on the TV news. The GFC sets in and Redbubble's expansion plans are rapidly rolled back. A "Down Round" becomes necessary.

Redbubble was founded in Fitzroy, Victoria in 2006 when Peter, Martin and Paul sat around to talk about an idea.

It's since become a global three-sided creative marketplace for artists to upload their work and it reproduced on-demand for customers.

In 2018 Redbubble, still based in Melbourne, has been through it all; leadership changes, the Global Financial Crisis, a down-round, legal controversy and Initial Public Offering and more.

Scale Up is brought to you by LaunchVic, supporting the startup ecosystem here in Victoria.

Find out more information by visiting LaunchVic.org

 

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Listen to Scale Up wherever you find podcasts. Review, rate and share.

 

Music by Ilya Marfin and Denis Stelmach from Fugue.

Support the show: http://www.launchvic.org

See omnystudio.com/listener for privacy information.

What's in store for Culture Amp's future? Plenty it seems. With the increasing momentum we catch moments with the founders to hit at the possibilities and what keeps them going. More information about the series and LaunchVic - www.launchvic.org LaunchVic is Victoria's startup ecosystem development agency. Our role is to help build the infrastructure for entrepreneurs and startups in Victoria.

Founded in Melbourne Culture Amp still calling the world's most liveable city home. Scale Up takes stock of the growing startup scene here and why big fast growth companies are choosing to stay. More information about the series and LaunchVic - www.launchvic.org LaunchVic is Victoria's startup ecosystem development agency. Our role is to help build the infrastructure for entrepreneurs and startups in Victoria.

While growing at lightning speed we catch some snapshots of how that growth has altered the working lives of the founders and what they've learned from the experience. And, inevitably, the company's first competitior appears. More information about the series and LaunchVic - www.launchvic.org LaunchVic is Victoria's startup ecosystem development agency.

Product market fit, an urge to grow and a meeting with an Atlassian co-founder. What happens next? It's the first of three raises that'll get Culture Amp in with big VC players - locally and in the Valley. More information about the series and LaunchVic - www.launchvic.org LaunchVic is Victoria's startup ecosystem development agency. Our role is to help build the infrastructure for entrepreneurs and startups in Victoria.Building a company whose core business is telling other companies about their culture means looking after your own.