Scale Up Strategies: The Business Podcast for Coaches, Consultants, and Speakers

Next week we have a brand new episode on goal setting. But its more than setting goals, its strategies to kick their butt. See below to sign up for brand new Webinar Mary and Laura have brewed up for you!

Before that, we want to tease some of the great insights and strategies with this throw back episode on professional and personal goal setting. We are sharing some personal stories that will show you you're not the only one who doesn't have it all figured out all the time. Our goals is to guide you to the other side of problems  - success. 

What if you could set transformative goals that not only enhance your career but also enrich your personal life? Join us, Mary Fain Brant and Laura Bashore, as we unravel our personal stories and explore the power of setting intentional goals. 

From becoming a half marathon runner despite starting as a non-runner, to a poignant decision to redefine life after a grandmother's passing, we share how structured goal-setting has been a cornerstone in navigating our paths. 

Our entrepreneurial families have deeply influenced us, underscoring the necessity of aligning career goals with personal growth and satisfaction. 

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TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more. 

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
[email protected]


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
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This week we are sharing a throwback episode from when we were the Redefine Your Career Journey Podcast. Why are we sharing this? 

Because many of you are still treating your business as a side hustle. Let's move you beyond that by examining the pros and cons of having your own business!

Unlock the secrets of the gig economy and transform your side hustle into a thriving business venture. Ever wondered if your part-time passion could become your full-time career? We promise to shed light on the growing phenomenon where nearly 39% of U.S. adults are engaging in side gigs, not just for extra cash, but for the autonomy and flexibility they offer. 

This episode of Scale Up Strategies dives into the nuances of the gig economy, revealing both its alluring freedom and the challenges of job insecurity and lack of benefits. Whether you're seeking flexibility in your current role or contemplating a career shift, gain invaluable insights into making your side hustle a legitimate income source.

Laura Bashore as shares her inspiring journey from side gigs on platforms like Thumbtack to establishing a flourishing coaching business. She also reveals her family's success story, where a simple eBay transmission parts venture burgeoned into Classic Transmission Solutions, a six-figure e-commerce enterprise. 

Mary shares how she balanced a full-time career while building her LinkedIn coaching and training empire. 

Discover how strategies like building a personal brand and strategic networking can turn a side gig into your main source of income. Get ready to explore the transformative power of the gig economy and find the motivation to pursue your entrepreneurial dreams while balancing your full-time job.

Now as you all know, both Mary and Laura have shifted their businesses again since this original airing. But that's the point - Seize The Day my friends!

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SPONSOR
TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more. 

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
[email protected]


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

Ever wondered how a to start your own podcast? Wondering if you have something of value to share? So did our guest, Matthew Blades, once at the pinnacle of a 27-year broadcasting career, he shares his personal journey of resilience and transformation. 

Matthew's story unfolds into the creation of "Learn from People Who Lived It," a strong support network for those seeking growth and connection. Through our conversation, we highlight LinkedIn's unexpected role in forming meaningful relationships, including the serendipitous way we connected with Matthew.

Then we dive in to what you want to hear! How do we start a great podcast?

Transitioning from traditional careers to podcasting isn't just a job change—it's a personal evolution. We dig into the challenges that come with such a shift, sharing our own experiences of confronting fears and embracing the unknown. The conversation underscores the importance of adaptability and authenticity, reminding us that the path to success often demands letting go of perfection and embracing vulnerability.

Launching a podcast is more than just hitting record; it's about finding your voice and crafting compelling narratives. We share insights into overcoming voice insecurity and the art of engaging content delivery, offering practical advice for aspiring podcasters. From leveraging guest appearances to building community connections, we highlight strategies for growth that go beyond numbers. Through Matthew's journey and our shared experiences, we redefine podcast success as establishing authority and connection, rather than just amassing listeners. Tune in for a wealth of stories and insights meant to inspire and empower your entrepreneurial journey.

Connect with Guest Mathew Blades:
LinkedIn: https://www.linkedin.com/in/mathewblades
Podcast and more: https://bio.site/mathewblades

Text us your Thoughts

SPONSOR
TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more. 

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
[email protected]


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

What if your Facebook ads could do more than just gather likes and shares? Join us as Stacy Zeal, a fractional CMO and guru in paid social platforms, helps unravel the misconceptions around Facebook advertising. Were talking through the maze of Facebook's advertising landscape, demonstrating why it should be seen as an integral part of your marketing strategy rather than a solitary tool. Her journey from organic social media management to leading paid campaign strategies for top brands equips her with unique insights that are invaluable in today's digital climate.

Throughout the episode, we dissect the strategic elements that lead to Facebook ad success. Forget boosting posts for engagement alone; Stacy teaches us to aim for objectives that translate into real results, like conversions and leads. We dive into the art of crafting compelling ad content and mapping out a comprehensive customer journey.

As we wrap up, we'e love to hear from you, our listeners, share your Facebook ad triumphs and trials. Don't miss out on this chance to elevate your advertising game—subscribe, rate, and let's continue expanding our marketing horizons together.

Guest Stacy Zeal:
https://stacyzeal.co/

Text us your Thoughts

SPONSOR
TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more. 

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
[email protected]


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

Ever wondered how to find a virtual assistant who truly elevates your business? Join us as we chat with Stefan Van der Heyden, the brilliant founder of Virtue Staff. Stefan pulls back the curtain on his game-changing approach to sourcing top-tier virtual assistants, sharing just how his team filters through 40,000 applicants each month to bring you the best of the best. Learn the secrets behind their competitive rates of $12 to $15 per hour and discover why quality and impact matter more than ever in today’s virtual workspace. 

Stefan doesn't just stop at the vetting process; he dives deep into the art of building a high-performing VA team. We'll explore why committing VAs to a minimum of 20 hours a week is crucial for both stability and exceptional performance. The conversation goes beyond hiring, covering the vital steps of training, creating Standard Operating Procedures (SOPs), and aligning your delegation strategies with your core business values and mission. Plus, Stefan shares how business coaches at Virtue Staff are helping clients streamline their processes for maximum efficiency and success.

But there's more to Virtue Staff than just business. Discover how they are making a real difference with their philanthropic efforts, like the recent relief fund for a typhoon-hit region in the Philippines. Stefan walks us through the straightforward, satisfaction-guaranteed hiring process at Virtue Staff, ensuring a seamless experience for clients. As a cherry on top, Stefan shares a delightful personal story about finding the best tacos in Phoenix. Tune in for a rich blend of business insights, heartfelt stories, and actionable advice that will inspire you to rethink your approach to virtual assistance.

Connect with our Guest: Stefan Van der Heyden
LinkedIn: https://www.linkedin.com/in/stefan-van-der-heyden/
Virtue Staff: https://www.virtuestaff.com/

Text us your Thoughts

SPONSOR
TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more. 

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
[email protected]


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

Ready to supercharge your Black Friday sales strategies? Discover how to turn the biggest shopping event of the year into a golden opportunity for your business. You'll learn how to leverage online sales trends, capitalize on a 9% year-over-year increase in digital shopping, and understand the power of an average 31% discount rate to convert potential clients into loyal customers. Reflecting on our favorite Black Friday finds, from essential business SaaS products to exclusive concert tickets, we share insights on how both online and brick-and-mortar businesses can maximize this shopping frenzy.

Unlock the secrets to adding unprecedented value to your offerings without slashing your prices. Imagine bundling consulting sessions with courses, offering exclusive VIP days, or launching group coaching programs with enticing early bird pricing—these creative strategies can help you stand out this Black Friday. We also dive into the renewed interest in webinars as a powerful engagement tool and discuss innovative holiday-themed offerings designed to captivate and retain your clients. Plus, find out why discounted speaking packages and expertly executed masterminds can be game-changers for your business.

Get equipped with essential tools and timelines to ensure your Black Friday campaign is a smashing success. We'll guide you through a comparison of top email marketing platforms like MailChimp, ConvertKit, and Amplify, and introduce you to landing page creators like LeadPages and ClickFunnels. Master social media scheduling with tools like MetroCool, AgoraPulse, and PromoRepublic, and create stunning visuals using Canva and Adobe Spark. With our comprehensive timeline, starting six to eight weeks in advance, you'll be ready to build buzz and execute a flawless launch. Tune in to Scale Up Strategies and take your Black Friday sales to the next level!

Text us your Thoughts

SPONSOR
TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more. 

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
[email protected]


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

Ever wondered how to become a podcast guest that hosts can't resist inviting back? Discover our top strategies for standing out and making the most of your guest appearances. In this episode of Scale Up Strategies, we share personal tales of navigating extreme weather and quirky Friday the 13th superstitions while diving into the booming world of podcasting. 

With insightful statistics from Edison Research, we highlight how guest appearances can expand your reach and build your brand without breaking the bank. Plus, we emphasize the importance of offering something free to your audience to attract your ideal clients.

We break down the art of crafting a compelling podcast narrative, teaching you how to captivate listeners with dynamic stories and active listening. Learn the essentials of preparation to avoid rambling and make your message impactful. Additionally, we explore effective ways to promote your appearances, from sending thank you notes to leveraging your network for more guesting opportunities. 

Uncover the secrets to finding and securing gigs on platforms like Podchaser and Podmatch, and understand why personalized pitches are your golden ticket to becoming a sought-after podcast guest. Don't miss these actionable tips to elevate your podcast guesting game!

Text us your Thoughts

SPONSOR
TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more. 

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
[email protected]


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

Ever wondered how to turn casual browsers into loyal clients with just a click? Discover the power of lead magnets and why they are a game-changer for your business. In this episode of Scale Up Strategies, we dive into the world of lead magnets, from their humble beginnings as simple PDFs to their evolution into indispensable tools for building a robust and controllable email list. Learn about the different forms lead magnets can take—eBooks, guides, checklists, and cheat sheets—and why offering truly valuable resources is key to making a lasting first impression.

But it doesn't stop there. We'll guide you through the entire process of creating and integrating lead magnets into your email funnels, ensuring you stay on brand and effectively distribute your valuable content. Understand the importance of nurturing email sequences and tracking metrics like open and conversion rates to refine your strategy. With practical tips and personal anecdotes, we aim to equip you with the knowledge to get started confidently. Stay focused, stay motivated, and above all, stay caffeinated as we journey together towards greater success! Cheers!

Text us your Thoughts

SPONSOR
TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more. 

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
[email protected]


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

We've got some exciting news to share! We have officially launched our YouTube Channel. We know you want to SEE us in action, now you can! Mary and Laura thought a fund blooper reel would be the way to kick things off. Head over and check us out. 

Subscribe to get past episodes and brand new episodes weekly! See you on YouTube: https://youtu.be/Rwc9LTVeKdM

And check out this full episode: https://youtu.be/qLCL0tJpZU0

Text us your Thoughts

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
[email protected]


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

Curious about how AI can transform your business? Imagine cutting down hours of mundane tasks and enhancing customer interaction without needing to expand your team. Join us as we, your certified AI consultants, unpack the massive potential AI holds for coaches, consultants, and speakers. We’ll even weave in a cautionary tale about dental mishaps and the importance of night guards—because efficiency and self-care both matter!

Unveil how AI can revolutionize your decision-making processes, from optimizing warehouses to crafting personalized marketing strategies. Discover real-life examples of businesses saving time and money with AI, boosting productivity without replacing human employees. We’ll share some of our top AI tools and tips for setting them up to ensure you get the most out of this transformative technology. 

Explore advanced AI tools that can supercharge your business operations. Learn how ChatGPT can go beyond messaging to build social media calendars and perform competitive analysis. Dive into the utilities of Metricool, Beautiful.ai, and Suno for streamlined content creation and analytics. Get insights on leveraging efficiency-boosters like Grammarly, ClickUp, HubSpot, and Salesforce. Whether it's effortless video creation with InVideo AI or enhancing your marketing campaigns with tools like HubSpot and Marketo, this episode is brimming with actionable insights to help you scale up your business. Tune in and transform your business strategy with AI!

Text us your Thoughts

SPONSOR
TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more. 

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
[email protected]


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/