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The first time I opened enrollment for the course that would later make over $1 million… it totally flopped.
No sales. No momentum. Just frustration.
But I didn’t scrap the course. Instead, I made it evergreen, got intentional about my messaging, and focused on building Genuine Connection with my audience—every single day.
In this episode, I’m walking you through the exact shifts that helped me transform a “failed” course into a profitable, sustainable business. You’ll learn:
Why your audience might not be buying—even if they love your content
How to fix your funnel without burning it all down
The simple way to strengthen connection and increase conversions (without launching)
If your course isn’t selling like you hoped—or if you’re stuck in the launch cycle and desperate for more stability—this episode will show you how to turn things around.
Want to learn how you can generate launch-sized revenue from your online course without launching? Join me for my next free masterclass and I’ll show you exactly how I made $3m in one year from selling my course on auto-pilot.. Click the link below, sign up, and I’ll see you inside.
https://caitlinbacher.com/new-masterclass/
Let’s connect on social media!
Instagram: https://instagram.com/caitlinbacher
Facebook: https://facebook.com/caitlinbacher
TikTok: https://www.tiktok.com/@caitlinbacher
Hosted on Acast. See acast.com/privacy for more information.
Most course creators think the secret to scaling is doing more. But after generating over $11 million in course sales, I can confidently say: it’s just as much about what you let go of.
In this episode, I’m sharing the 3 key things I had to quit in order to build a profitable, scalable online course business. These aren’t just productivity hacks—they’re mindset shifts that helped me stop self-sabotaging and start building with clarity and confidence.
If you’ve ever felt stuck at six figures or like you’re doing all the “right” things with nothing to show for it, this episode will be a game changer.
Want to learn how you can generate launch-sized revenue from your online course without launching? Join me for my next free masterclass and I’ll show you exactly how I made $3m in one year from selling my course on auto-pilot.. Click the link below, sign up, and I’ll see you inside.
https://caitlinbacher.com/new-masterclass/
Let’s connect on social media!
Instagram: https://instagram.com/caitlinbacher
Facebook: https://facebook.com/caitlinbacher
TikTok: https://www.tiktok.com/@caitlinbacher
Hosted on Acast. See acast.com/privacy for more information.
Why doesn’t repurposing your live launch content inside an evergreen funnel work?
💡 That’s exactly the question I’m answering in this week’s special Q+A podcast episode.
For the last 10 years I’ve heard coaches who teach launching tell course creators that they can create an evergreen funnel simply by repurposing their live launch content.
As someone who makes millions per year (100% of my revenue from evergreen courses) I can tell you that approach doesn’t work.
It never did.
Could you make a few sales in the beginning? Maybe. But then your sales start to dip - and you’re left wondering if evergreen will ever work for you.
The launching and evergreen methods are simply too different to repurpose content effectively.
The short version is that:
→ Launching is a high-risk method that requires months of list building and nurturing, leading up to an open cart. When your launch ends, so does ALL the momentum you’ve built. It’s radio silence for your business until the cycle
begins again.
→ An evergreen model allows you to enroll new students into your programs on an ongoing basis, not just a couple times per year. This puts you in a great position to grow consistently over time.
So the truth is, evergreen is not the problem - your evergreen strategy is.
✅ Tune in for the full episode to learn why repurposing your live launch content into an evergreen funnel doesn’t work + what to do instead.
Want to learn how you can generate launch-sized revenue from your online course without launching? Join me for my next free masterclass and I’ll show you exactly how I made $3m in one year from selling my course on auto-pilot.. Click the link below, sign up, and I’ll see you inside.
https://caitlinbacher.com/new-masterclass/
Let’s connect on social media!
Instagram: https://instagram.com/caitlinbacher
Facebook: https://facebook.com/caitlinbacher
TikTok: https://www.tiktok.com/@caitlinbacher
Hosted on Acast. See acast.com/privacy for more information.
Have you ever wondered how an online course business can STOP launching and go from $30k to $650k in revenue in just 8 months?
Or jump from $70k to $500k in a year? $50k to $400k?
These are just a few real-life results that our clients have experienced once they jumped off the launch roller coaster and started selling their course with an automated system.
But the truth is, not all paths to “evergreen” success are created equally.
➡️ That’s why in this week’s extra juicy podcast episode I’m busting the top 4 Evergreen Course Myths That Can Crash Your Profits.
While I could sit here and tell you exactly how our clients reached those results - I won’t. (My free masterclass does that already.)
Instead, I’d like to shed some light on what they DIDN’T do, which is just as important but an often overlooked part of the process.
There are many myths floating around out there about how to properly “evergreen” an online course. And while they may sound believable they’re actually quite dangerous for your business.
Can you tell the difference between solid advice and misleading myth?
💭 Tune in now because I’m revealing 4 “evergreen” myths that can stunt your business growth…
…and sharing exactly what you need to do instead. 👀
Want to learn how you can generate launch-sized revenue from your online course without launching? Join me for my next free masterclass and I’ll show you exactly how I made $3m in one year from selling my course on auto-pilot.. Click the link below, sign up, and I’ll see you inside.
https://caitlinbacher.com/new-masterclass/
Let’s connect on social media!
Instagram: https://instagram.com/caitlinbacher
Facebook: https://facebook.com/caitlinbacher
TikTok: https://www.tiktok.com/@caitlinbacher
Hosted on Acast. See acast.com/privacy for more information.
One course. One funnel. One year. $1M in revenue.
Is that REALLY possible?
➡️ That’s exactly what I’m going to break down in this week’s podcast episode, all about How To Make $1M by Selling Your Own Course in One Year.
Early on in my business journey I’d never even heard of anyone making over $1M in one year from selling their online course.
It seemed like a wild idea at the time, but it stuck with me and became something that I really wanted to go for.
I knew that if just ONE person had done it before me - then I could, too.
Since then, I’ve not only accomplished this myself, but I’ve helped so many incredible course creators do the same and more.
In reality crossing the million dollar mark isn’t easy. It takes hard work and a commitment to moving forward - even if you make mistakes, encounter unexpected challenges, or when you’re not moving as fast as you’d like to be.
💭 While I could spend countless hours delving into the details of what I did to make this happen and what I learned along the way, I’m taking today to share the top two things I did that helped me reach my first million in less than a year (and over $11M after that).
Oh, and all while selling my course on autopilot. 👀
Ready to learn these top tips for yourself? Join me for this week’s podcast episode.
Want to learn how you can generate launch-sized revenue from your online course without launching? Join me for my next free masterclass and I’ll show you exactly how I made $3m in one year from selling my course on auto-pilot.. Click the link below, sign up, and I’ll see you inside.
https://caitlinbacher.com/new-masterclass/
Let’s connect on social media!
Instagram: https://instagram.com/caitlinbacher
Facebook: https://facebook.com/caitlinbacher
TikTok: https://www.tiktok.com/@caitlinbacher
Hosted on Acast. See acast.com/privacy for more information.
My first evergreen course was a huge flop.
The course itself was great, but the problem was - nobody was buying it.
Now, I have the hindsight to look back and realize I was making the same mistake I see so many course creators make with their own evergreen courses today.
💡 In this week’s podcast episode, I’m cutting straight to the chase and revealing exactly Why My First Evergreen Course Failed and What I Did to Fix It.
I want to save you the struggle of this very costly mistake that you may not even realize you’re making…
Spoiler Alert: There was an unexpected change I had to make that ended up skyrocketing my course revenue.
✅ Tune in to the full episode now to learn why my first evergreen course failed and how I turned things around and blew past my revenue expectations.
(Plus, I’m sharing exactly why I created my evergreen course in the first place in an environment where all I heard was that launching was the ONLY way to grow a million dollar business.) 🤫
Want to learn how you can generate launch-sized revenue from your online course without launching? Join me for my next free masterclass and I’ll show you exactly how I made $3m in one year from selling my course on auto-pilot.. Click the link below, sign up, and I’ll see you inside.
https://caitlinbacher.com/new-masterclass/
Let’s connect on social media!
Instagram: https://instagram.com/caitlinbacher
Facebook: https://facebook.com/caitlinbacher
TikTok: https://www.tiktok.com/@caitlinbacher
Hosted on Acast. See acast.com/privacy for more information.
How do you really know if you’re ready to quit launching and start selling your course with a profitable evergreen funnel?
Well, I believe that being ready is a choice.
Putting things off in our business until we “feel” ready is a waste of time.
But I also understand being hesitant to make the leap to an evergreen funnel and wondering if you should stay the course with what you know even if it’s not providing you the results you want.
💭 That’s why this week’s podcast episode is dedicated to breaking down one of my most frequently asked questions from all kinds of course creators: How do I know if I’m ready to start selling my course with an evergreen funnel?
The truth is - feelings are fleeting.
One minute you may feel ready/confident/fearless. And the next you don’t.
Instead of worrying about whether or not you’re ready, define the outcome you are looking to create - then commit to take action that is aligned with that outcome - even if you don’t feel “ready” to do so.
Moving forward even when things feel uncertain takes courage and commitment, not complete fearlessness.
➡️ So join me for this week’s episode to flesh out the top three outcomes that most people are looking to create when selling an evergreen course, and conclude if you’re ready to leave launching behind once and for all.
Want to learn how you can generate launch-sized revenue from your online course without launching? Join me for my next free masterclass and I’ll show you exactly how I made $3m in one year from selling my course on auto-pilot.. Click the link below, sign up, and I’ll see you inside.
https://caitlinbacher.com/new-masterclass/
Let’s connect on social media!
Instagram: https://instagram.com/caitlinbacher
Facebook: https://facebook.com/caitlinbacher
TikTok: https://www.tiktok.com/@caitlinbacher
Hosted on Acast. See acast.com/privacy for more information.
So, your evergreen course isn’t selling…
You KNOW it can help a ton of people but the problem is - nobody’s buying it.
Now what?
I know this can feel like a daunting place to be in but I’ve got you covered.
➡️ As someone who’s been there before, I’m spilling 3 Hidden Reasons Why Your Evergreen Webinar Isn’t Working Anymore.
Perhaps your funnel made a few sales to start, but momentum has fizzled and things are feeling stagnant.
You start thinking “maybe I should lower my price” despite knowing your course is worth more.
The truth is - price is rarely the problem.
But what exactly IS causing you to feel stuck?
✅ Today I’m sharing the top 3 reasons why nobody’s buying your evergreen course so you can stop worrying about the price and get your course in the hands of more people who really need it.
Want to learn how you can generate launch-sized revenue from your online course without launching? Join me for my next free masterclass and I’ll show you exactly how I made $3m in one year from selling my course on auto-pilot.. Click the link below, sign up, and I’ll see you inside.
https://caitlinbacher.com/new-masterclass/
Let’s connect on social media!
Instagram: https://instagram.com/caitlinbacher
Facebook: https://facebook.com/caitlinbacher
TikTok: https://www.tiktok.com/@caitlinbacher
Hosted on Acast. See acast.com/privacy for more information.
I wish I could tell you that when I FIRST made the switch to selling my course on autopilot - everything was sunshine, rainbows, and rising revenue.
The truth is, I made quite a few costly mistakes in the beginning.
💡 That’s why in this week’s podcast episode, I’m revealing the 3 Easily Avoidable Mistakes I Made Using Evergreen Webinars to Sell My Course.
For years, my dream of running a successful online course business felt out of reach.
I poured countless hours into planning and executing TONS of different strategies to sell my course, but I kept missing the mark.
Once I made the switch from launching to selling my course on autopilot everything changed.
My audience grew, my revenue increased, and most importantly I was building a business that was sustainable for my family and I.
Unlocking all those amazing benefits didn’t come without its own learning curve though.
And I want to share those lessons with you so that you can learn from my mistakes and spare yourself the time and energy it takes to learn them the hard way.
Ready to navigate your own path toward automated sales with more clarity and confidence?
✅ Tune in to the full episode now to learn the three easily avoidable mistakes I made during that initial transition from launching to evergreen.
Want to learn how you can generate launch-sized revenue from your online course without launching? Join me for my next free masterclass and I’ll show you exactly how I made $3m in one year from selling my course on auto-pilot.. Click the link below, sign up, and I’ll see you inside.
https://caitlinbacher.com/new-masterclass/
Let’s connect on social media!
Instagram: https://instagram.com/caitlinbacher
Facebook: https://facebook.com/caitlinbacher
TikTok: https://www.tiktok.com/@caitlinbacher
Hosted on Acast. See acast.com/privacy for more information.
I share a lot about exactly what I did to reach my biggest goals, my highest revenue, and my most successful points within my online course business.
But honestly, the things I DIDN’T do have been just as important throughout my business journey to get me exactly where I am today.
➡️ That’s why I’m dedicating this week’s podcast episode to revealing the top 4 Things I Didn’t Do to Make Over $11M Selling My Course with Evergreen Webinars.
Understanding these four counter-intuitive insights are key to freeing up your time and energy so you can focus on what matters most - and leave the rest behind.
Now, proceed with courage…
After all, it takes courage to move forward no matter WHAT you’re feeling or currently experiencing in your business.
But if you’re looking to generate consistent, reliable profits from your course each month then you don’t want to miss today’s episode.
🎧 Tune in now to learn four things I did NOT do to make over $11M selling my evergreen courses.
Want to learn how you can generate launch-sized revenue from your online course without launching? Join me for my next free masterclass and I’ll show you exactly how I made $3m in one year from selling my course on auto-pilot.. Click the link below, sign up, and I’ll see you inside.
https://caitlinbacher.com/new-masterclass/
Let’s connect on social media!
Instagram: https://instagram.com/caitlinbacher
Facebook: https://facebook.com/caitlinbacher
TikTok: https://www.tiktok.com/@caitlinbacher
I share a lot about exactly what I did to reach my biggest goals, my highest revenue, and my most successful points within my online course business.
But honestly, the things I DIDN’T do have been just as important throughout my business journey to get me exactly where I am today.
➡️ That’s why I’m dedicating this week’s podcast episode to revealing the top 4 Things I Didn’t Do to Make Over $11M Selling My Course with Evergreen Webinars.
Understanding these four counter-intuitive insights are key to freeing up your time and energy so you can focus on what matters most - and leave the rest behind.
Now, proceed with courage…
After all, it takes courage to move forward no matter WHAT you’re feeling or currently experiencing in your business.
But if you’re looking to generate consistent, reliable profits from your course each month then you don’t want to miss today’s episode.
🎧 Tune in now to learn four things I did NOT do to make over $11M selling my evergreen courses.
Hosted on Acast. See acast.com/privacy for more information.
From the publisher's feed
What if you could get the insider’s perspective behind running a multi 7-figure online course business—talk about the successes and failures, the mindset shifts and limiting beliefs—and then learn…
Caitlin Bacher, CEO & Founder of Scale with Success®—is on a mission to help course creators like you, grow your business in a way that’s profitable and scalable, while also staying sane.
In Scale with Success®: The Podcast, you’ll hear the gritty highs and lows that come with running a multi 7-figure online course business, so that you can shorten the learning curve within your own course business.
Tune in to learn things like... How can you balance being a mother and running an online business? How do you overcome self-doubt and a fear of failure? As well as what’s working and what’s not in today’s digital marketing landscape So hit subscribe and tune in!
If you loved an episode, make sure to leave an honest review.
Your review helps boost our show and gives more people a chance to listen to it.
Connect with us on social media!
Facebook - https://www.facebook.com/caitlinbacher/
Instagram - https://www.instagram.com/caitlinbacher/
TikTok - https://www.tiktok.com/@caitlinbacher
Hosted on Acast. See acast.com/privacy for more information.

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