Are you building your business or imitating someone else's?

In this bold episode of the Scale You Podcast, we’re joined by Sid Mohasseb, famously known as the “Entrepreneur Philosopher.” 

A 2x TED speaker, bestselling author, and advisor to Fortune 500 leaders, Sid is on a mission to help entrepreneurs break free from the noise and build with intention.

We unpack what it really means to lead with authenticity, why copying success won’t create fulfillment, and how to reconnect with your own entrepreneurial voice. 

Sid also shares powerful insights from his global movement, Anabasis Academy, and what it takes to evolve—not just once—but again and again as a founder.

This one’s a must-listen if you’ve ever felt like you’re chasing someone else’s version of success.

👉 Grab a copy of You Are Not Them: The Authentic Entrepreneur's Way here:

https://tinyurl.com/YouAreNotThem 

👉 Connect with Sid here: 

https://www.linkedin.com/in/mohasseb/

Let's connect:

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Website: https://2xyou.com/

𝗪𝗵𝗮𝘁 𝗶𝗳 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗳𝗮𝗶𝗹𝘀 𝗿𝗶𝗴𝗵𝘁 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝗳𝗮𝗺𝗶𝗹𝘆 𝗻𝗲𝗲𝗱𝘀 𝗶𝘁 𝗺𝗼𝘀𝘁?

In this episode of the Scale You Podcast, Frank M. Campbell—California’s go-to independent insurance analyst—uncovers the truth behind life insurance policies that don’t work when it matters most.

With over 30 years of experience and advanced credentials like CLU and ChFC, Frank has reviewed thousands of policies—and found that 88% had serious issues most policyholders had no idea existed. 

As the founder of Stratus Financial Partners, Frank doesn’t sell insurance—he audits it. His mission? To protect families and businesses from financial disaster by exposing hidden risks in existing coverage.

If you think your current policy has you covered, think again. This episode is a must-listen.

👉 Grab a copy of How To Do A Proper Policy Review here:

https://tinyurl.com/properpolicyreview

👉 Connect with Frank here:

https://www.linkedin.com/in/frank-m-campbell-clu-98b91040/

Let's connect:

Facebook: https://www.facebook.com/leanlailacaba  
Instagram:  https://www.instagram.com/leanlailacaba
LinkedIn: https://www.linkedin.com/in/leanlailacaba
TikTok: https://www.tiktok.com/@leanlailacaba
Website: https://2xyou.com/

𝗜𝘀 𝘁𝗵𝗲 𝗜𝗥𝗦 𝗾𝘂𝗶𝗲𝘁𝗹𝘆 𝗱𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘄𝗲𝗮𝗹𝘁𝗵?

Here's how to stop it. 💰

In this episode, financial advisor and TOAMS Financial founder Mario Payne breaks down the hidden ways taxes can eat away at your wealth and what to do about it.

Mario is a Dave Ramsey SmartVestor® Pro, Army veteran, and international best-selling author who’s helped countless families grow and protect their money through smart investing and personalized financial planning.

In this conversation, he shares the tax strategies most business owners overlook, how to simplify financial decisions, and why clarity is the real flex when it comes to building wealth.

Whether you're scaling your income or trying to make sure it doesn’t vanish come tax season, this one’s for you!

👉 Grab a copy of The RELAX Investor here: 

https://tinyurl.com/TheRelaxInvestor 

👉 Connect with Mario here:

https://www.linkedin.com/in/toamsfinancial/

Let's connect:

Facebook: https://www.facebook.com/leanlailacaba  
Instagram:  https://www.instagram.com/leanlailacaba
LinkedIn: https://www.linkedin.com/in/leanlailacaba
TikTok: https://www.tiktok.com/@leanlailacaba
Website: https://2xyou.com/

𝗖𝗮𝗻 𝗔𝗜 𝗮𝗻𝗱 𝗵𝘂𝗺𝗮𝗻𝗶𝘁𝘆 𝘁𝗿𝘂𝗹𝘆 𝗰𝗼𝗲𝘅𝗶𝘀𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲?

Dr. Bruno shares how empathy and tech can work together, not against each other.

In this thought-provoking conversation, we talk with Dr. Bruno Roque Cignacco—TEDx speaker, business coach, and author of The Art of Compassionate Business. 

He breaks down the real risks of becoming too data-driven and why bringing heart into leadership isn’t a soft skill, it’s a smart one.

We cover:
✅ How AI can amplify or erode human connection at work
✅ The dangers of losing empathy in leadership
✅ Practical ways to lead with compassion in an AI-supported world
✅ How to build both efficient systems and caring cultures

If you’re building a team, leading change, or working with AI, this episode is your reminder that tech should support humanity, not replace it.

👉 Grab a copy of The Art of Compassionate Business here:

https://tinyurl.com/TheArtofCompassionateBusiness

👉 Connect with Dr. Bruno here: 

https://www.linkedin.com/in/dr-bruno-roque-cignacco-sfhea-0609317/

Let's connect:

Facebook: https://www.facebook.com/leanlailacaba  
Instagram:  https://www.instagram.com/leanlailacaba
LinkedIn: https://www.linkedin.com/in/leanlailacaba
TikTok: https://www.tiktok.com/@leanlailacaba
Website: https://2xyou.com/

Think creativity is only for artists? 

Nir Bashan will change your mind.

Here’s how creative thinking can solve real business problems—fast.

In this episode, we dive into how you can unlock The Creator Mindset—no paintbrush required. Whether you're building a business, launching a product, or just trying to solve messy, everyday problems, Nir’s frameworks prove that creativity isn’t fluff, it’s your most underrated business tool.

Nir Bashan is the bestselling author behind The Creator Mindset and the upcoming The Solution Mindset from Wiley. His Psychology Today articles rack up millions of views, and he’s worked with brands like Porsche, Rolex, and American Airlines. Former host of McGraw Hill’s Coffee Break—Nir Bashan is here to prove that creativity isn’t optional. It’s everything.

We’ll cover:
✅ How to think like a “creator” in your business
✅ Why logic alone won’t solve today’s challenges
✅ Creative exercises you can try today (yes, even if you think you’re not creative)
✅ The mindset shifts that unlock breakthrough ideas

Listen in and rewire how you think about problem solving. 💡

Grab a copy of The Solution Mindset here: 

👉 https://tinyurl.com/thesolutionmindset

Connect with Nir here:

👉 https://www.linkedin.com/in/nirbashan/

Let's connect:

Facebook: https://www.facebook.com/leanlailacaba  
Instagram:  https://www.instagram.com/leanlailacaba
LinkedIn: https://www.linkedin.com/in/leanlailacaba
TikTok: https://www.tiktok.com/@leanlailacaba
Website: https://2xyou.com/

What if building trust mattered more than fixing behavior?

That question changed everything for Dave Jereb—a paediatric occupational therapist with 20+ years of experience and co-founder of MoveAbout Therapy Services.

In this episode, Dave shares why connection-first isn’t just a feel-good idea, it’s the foundation of real, lasting change. Whether you’re a parent, therapist, or team leader, you’ll walk away with practical ways to lead with empathy and support growth without forcing it.

We talk about:
✅ How Dave shifted from “correcting” to “connecting” in his work with kids
✅ What this mindset looks like inside his business and family
✅ Why emotional safety and deep listening create better long-term outcomes
✅ How his book Challenging the Story and MoveAbout workshops are helping reframe behaviour support

Dave’s mission is simple but powerful: support the people who support the kids. Through tools like the MoveAbout Activity Cards, live workshops, and his bestselling book, he’s helping families and professionals see children differently and more compassionately.

If you’ve ever felt like you’re forcing change instead of inspiring it, this conversation is for you.

Grab a copy of Challenging The Story here: 

👉 https://tinyurl.com/ChallengingTheStory

Connect with Dave here:

👉 https://linkedin.com/in/dave-jereb-039b2a4

Let's connect:

Facebook: https://www.facebook.com/leanlailacaba  
Instagram:  https://www.instagram.com/leanlailacaba
LinkedIn: https://www.linkedin.com/in/leanlailacaba
TikTok: https://www.tiktok.com/@leanlailacaba
Website: https://2xyou.com/

Want to grow your business without making cold calls?

In this episode, we’re joined by Brandon Barnum, also known as the King of Referrals—a best-selling author, award-winning entrepreneur, and referral marketing expert who has generated over $500 million in referral-based business.

Brandon is the CEO of HOA.com, a high-trust referral network for home service pros, and the author of the “Raving Referrals” book series. He’s helped more than 250,000 real estate agents and entrepreneurs build powerful networks, increase sales, and scale sustainably, all without chasing leads the old-school way.

Here’s what you’ll learn:
✅ How Brandon 10X’d his income in 18 months using referrals
✅ The #1 mistake business owners make with networking
✅ How to build referral partnerships that actually convert
✅ Why personality-based AI can change your sales game
✅ Strategies to grow without relying on cold outreach

Whether you’re a coach, consultant, or real estate professional, this conversation will change how you think about sales, trust, and growth.

Tune in and learn how to build a business that grows with you, not because you hustle harder.

Grab a copy of Raving Referrals here: 

👉 https://ravingreferrals.com/

Connect with Brandon:

👉 https://www.linkedin.com/in/brandonbarnum/

Let's connect:

Facebook: https://www.facebook.com/leanlailacaba  
Instagram:  https://www.instagram.com/leanlailacaba
LinkedIn: https://www.linkedin.com/in/leanlailacaba
TikTok: https://www.tiktok.com/@leanlailacaba
Website: https://2xyou.com/

What does it really take to turn your expertise into a book that builds your brand and actually gets read?

In this episode, best-selling author and book coach Stacy Ennis shares how she used her own knowledge to write a powerful book that opened doors in her career. 

With 15+ years of publishing experience (including ghostwriting for a Nobel Prize winner), Stacy breaks down what most experts miss when trying to write a book and how to make yours stand out.

✅ What makes a book actually powerful not just published
✅ How to turn lived experience into content that connects
✅ Why most experts get stuck in the writing process
✅ The habits that helped Stacy finish and launch her book
✅ What happens when you finally hit “publish”

If you’ve ever thought, “I should write a book someday,” this conversation is your sign.

Grab a copy of the Growing Influence here:

👉 https://tinyurl.com/GrowingInfluence

Connect with Stacy here:

👉 https://www.linkedin.com/in/stacylynn/

Let's connect:

Facebook: https://www.facebook.com/leanlailacaba  
Instagram:  https://www.instagram.com/leanlailacaba
LinkedIn: https://www.linkedin.com/in/leanlailacaba
TikTok: https://www.tiktok.com/@leanlailacaba
Website: https://2xyou.com/

Some business mistakes are loud and obvious.

Others? You don’t see them until they’ve already cost you time, money, or momentum.

In this episode, brand strategist and Tropoly founder Brady Dahmer shares the hidden pitfalls most entrepreneurs overlook and how to avoid them.

With 25+ years of experience in design, storytelling, and strategy, Brady has helped startups and global brands turn blindspots into advantages. He’s also the author of Blindspots: The Marketing Handbook, a go-to guide for businesses looking to sharpen their instincts and avoid costly missteps.

✅ The silent mistakes that quietly drain your business
✅ How to spot gaps in your strategy before they become expensive
✅ Branding decisions that seem small but have a big impact
✅ How to stay focused when everything feels urgent
✅ Lessons Brady learned from growing multiple businesses

If you’re scaling a business, this episode could save you a lot of stress (and a few thousand dollars).

Grab a copy of the Bilndspots here:

👉 https://tinyurl.com/Blindspotsbook

Connect with Brady here:

👉 https://www.linkedin.com/in/bradydahmer/

Let's connect:

Facebook: https://www.facebook.com/leanlailacaba  
Instagram:  https://www.instagram.com/leanlailacaba
LinkedIn: https://www.linkedin.com/in/leanlailacaba
TikTok: https://www.tiktok.com/@leanlailacaba
Website: https://2xyou.com/

Write the book that builds your brand, grows your business, and opens doors—without the overwhelm.

In this episode, we’re joined by Lucy McCarraher—author of 14 books and the UK’s most experienced business book mentor. She’s the founder of Rethink Press, Book Magic AI, and the Business Book Awards, and has helped hundreds of entrepreneurs turn their expertise into bestselling books.

We talk about how writing a book can position you as a thought leader, boost your business credibility, and open doors to new opportunities—even if you’re not a “writer.”

🎙 Highlights include:
✅ How to turn your ideas into a clear book plan
✅ Common mistakes first-time authors make
✅ How AI is changing the book-writing process
✅ When to self-publish vs. go traditional
✅ Why more women entrepreneurs need to tell their stories

If you’ve ever dreamed of becoming an author or just want your message to have a bigger reach, this conversation is for you.

👉 Grab a copy of the Book Magic here:
https://tinyurl.com/bookmagicbylucymcCarraher

👉 Connect with Lucy here:
https://www.linkedin.com/in/lucymccarraher/

#ScaleYouPodcast #2xYouPodcast #podcastforentrepreneurs #entrepreneurshippodcast #podcastforauthors #Entrepreneurship #BusinessGrowth #Leadership #bookmagic #bookmagicai #lucymccarraher #leanlailacaba

Let's connect:

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Website: https://2xyou.com/