The episode of Scale Your Business with Data, Josh Greene, CEO and founder of The Mather Group, discusses why Wikipedia is one of the internet's most trusted data sources and its growing importance in the AI era. Josh explains how Wikipedia's human-curated content has become a key source for large language models, making it increasingly valuable for businesses to ensure their Wikipedia presence is accurate and up-to-date. He shares insights on navigating Wikipedia's editing rules, managing online reputation, and adapting to changes in Google search results that now favor user-generated content from platforms like Reddit and Quora.
0:09 - Wikipedia's Role in Business
2:09 - Meet Josh Greene
4:02 - Why Wikipedia Matters
7:07 - Wikipedia Editors Explained
10:10 - Business Wikipedia Challenges
14:17 - Google Search Result Changes
18:17 - Reddit and Quora Opportunities
22:42 - AI and LLM Search Rankings
26:41 - Testing Your AI Presence
30:18 - Crisis Reputation Management
35:56 - Proactive Reputation Management
38:16 - Common Crisis Management Mistakes
40:59 - Recommended AI Tools