Scale Your Store

Lacie Mackey is the co-founder of Caveman Coffee, a 7 figure coffee brand.

In this episode, Lacie reveals how they started Caveman Coffee with a blog, the unpopular truth about building a beverage brand, why email marketing is critical to their success, why they're going all in on podcast advertising, the major problem that beverage brands MUST avoid, why you should start by selling a "common" product, and more! 

Raquel is the founder of Fourth & Heart, a 7 figure food company.

In this episode, Raquel reveals how she started a brand new food category in "Ghee", how she was able to bootstrap the entire business while she was pregnant, how she get her products in some of the world's largest stores, how to build a rockstar team of people, and way, way more.

Ryan Lee is the founder of Rewind, a 7 figure health bar brand.

In this episode, Ryan reveals how he transitioned from information marketing to selling health bars, how he got his first buyers with Facebook lives,  the high frequency email marketing strategy that drives sales AND raving fans, the secret to making wildly profitable Facebook ads that no one talks about, How Ryan created a brand new health bar category from scratch, and way, way more!

Darin is the founder of Barukas, the world's healthiest nut.

In this episode, Darin reveals how he built a nut brand from scratch (no prior infrastructure), the hard earned lesson he learned about influencer marketing, why podcasting was critical to the growth of Barukas, the "trick" that turns almost 100% of all prospects into raving fans,  how to run a business while saving the environment, and more!

Will Nitzche, founder of IQ Bar.

In this episode, Will reveals how he launched his health bar brand with a $90k Kickstarter launched, how he turned the Kickstarter launch into a full brand, nightmare stories that almost destroyed his business, why retail is such an important part of his marketing mix, the secret irresistible offer he stumbled upon that made Facebook ads a viable marketing channel, and way, way more.

Qasim Mian, was a co-founder of Pure & Simple.

In this interview, Qasim reveals the real life challenges of building a CBD brand, the #1 thing a CBD brand MUST do well if they want any chance to grow, why he did NOT sell CBD products to get new customers, the EXACT traffic strategies he used to acquire customers, why he recommends you hire a compliance officer as soon as possible, and way, way more.

Nat Eliason is the founder of Cup & Leaf, the world's most popular resource for tea lovers.

In this episode, Nat reveals his closely guarded SEO technique that drives sales directly from his articles, the little used lead magnet strategy that boosts opt-ins AND sales, exactly how he was able to grow his blog from 0 to 100k visitors/month without having to do any of the blogging himself, and way, way more.

Logan Christopher is the founder of Lost Empire Herbs.

In this interview, he reveals how he went from fitness guru to supplement business owner, the "weird" email marketing strategy he uses for maximum revenue, why he AVOIDS Facebook and Google like the plague, the one old-school marketing channel he's super bullish on, the "product slashing" trick to automatically boost bottom line profits, and way way more.

"How many emails should I send per week?"

Weirdly enough, this is not only the most asked question about scaling a brand with email marketing, but also one of the most controversial. The wrong answer means losing hordes of much needed cash and risking your audience turn on you. The right answer means turning your email list into the most profitable marketing channel in your arsenal and scaling your business to new heights.

I reveal the EXACT answer based on how we scale client's businesses over at my email marketing agency for functional food & beverage brands, Slice & Dice.

Eric Raum is the founder of Lexapure, a 7-figure supplement brand.

In this episode, he reveals how he built his entire business off of one VSL, the little known traffic strategy he relies on to scale (Hint: It's not Facebook), why you shouldn't build a business off of affiliate traffic, his method to boosting LTV without creating more products, his closely guarded secret to maximizing customer aquisition, and way, way more.