Scaleup Marketing

Scaleup Marketing

By Tom WentworthBusinessMarketing
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Scaleup Marketing episodes

  • Rick Klau on the Immaculate Promotion + being a Product Manager at Google

    On today’s episode of Scaleup Marketing, I’m joined by Rick Klau, a long-time startup entrepreneur, former operating partner at GV, and a Product Manager at Google where he worked on Blogger, Profiles, and the YouTube homepage. I wanted to talk to Rick about his work on the OKR framework used at Google, but we ended up talking about his journey from being a lawyer to blogger to product manager on some of the most widely used products in the world. 

    1 hr
  • Anthony Deighton of Tamr on Why Standup Comedians Are Great Marketers

    On today’s episode of Scaleup Marketing I’m joined by Anthony Deighton, the Chief Product Officer at Tamr. Anthony has 20 years of experience in enterprise software, including 10+ years at Qlik growing it from an unknown Swedish software company to a public company and market leader.

    Anthony and I talk about his experience building Qlik from the ground up, how product and product marketing teams need to work together, and what messaging development has in common with standup comedy.

    54 min
  • Eric Schurr on Great Product Marketing

    On today’s episode of Scaleup Marketing, I talk to Eric Schurr, the former CMO of Carbon Black, and one of the best marketers to come out of the Boston tech ecosystem. I was told by a former boss of mine that Eric was the best product marketer he had ever worked with, and I think you’ll learn why in this episode. 

    We talk about the importance of great product marketing, the need for product marketers to lead the go-to-market as the CMOs or their business, and how to make the sales and marketing relationship really work.

    49 min
  • Dave Kellogg on the Three Pillars of a Great CMO

    The first episode of my podcast is with the great Dave Kellogg, recently named a Top 5 Most Respected Leader in SaaS by the 15,000 attendees of SaaStr. 

    I had a lot of fun digging well over a decade of his posts on software and marketing at https://kellblog.com. In the podcast, we talk about some of my favorite posts of Dave’s over the years including:

    • The three pillars of a great CMO (and you can only pick two)
    • How great product marketing needs to impose simplicity on the market
    • The nearly impossible path from CMO to CEO
    • Our fascination with Autonomy and our mutual respect for their bold but wildly inaccurate messaging
    • 1 hr

    About Scaleup Marketing

    From the publisher's feed

    Scaleup Marketing is a bi-weekly podcast focused on B2B marketing at scale-up companies, covering the strategy and tactics it takes to win at $100m ARR and beyond. Hosted by Tom Wentworth, CMO at…