Thought leadership isn't just about business … it’s about impact.  There's so much value in looking at things from a really objective perspective and not always with the goal of selling something at the end. This actually makes us more powerful and appealing. In the end we're probably able to spread our ideas further and that often leads to more purchases of something indirectly. It's a great way to go out and lead ourselves and our businesses.

Jeremy Enns is the founder and Storyteller In Chief at Counterweight Creative, a podcast production agency with more than thirty clients. Jeremy started his business while traveling the world so he could have a flexible source of work, and over the past 3 years has become well-known & respected in his niche. We had a great conversation about how he got his first clients, what he did to get a steady stream of referrals and how he keeps his clients happy in the long run with a recurring revenue model.

Michelle and I had a really fun conversation about how she discovered the 3 Word Rebellion and what it’s done to transform her business. We talk about why it often feels so hard to get clear on what we want to say and how to say it in the most potent, engaging way. Michelle also shares why the 3 Word Rebellion is particularly memorable for both you and your audience, and how you can thread it through everything that you do & create to make your work both easier and more compelling.

Rachel and I talk about how and why she started her business and what the last ten years of her journey have been like. She shares her strategies for turning anxiety into a superpower that allows her to keep her business ahead of the curve and her philosophy on hiring great employees. Rachel also talks about how she got over the chip on her shoulder about not going to business school and why she loves to read business books to keep her knowledge base growing.

It's challenging to find advisors to follow who give you the real deal of what’s really working in marketing. Most of them are trying to sell us their method. It’s hardly objective! That's what I want to address some of the untruths out there and bring a more balanced perspective. I've come up with these five principles that I think will help you grow a healthy, rewarding business for the long-term. I call them marketing truths.

Today I’m chatting with Tarzan Kay, a copy expert and email marketer who specializes in helping entrepreneurs launch online courses. We also talk about how important strategic partnerships have been as Tarzan has built her business and why they’re key for most online entrepreneurs. She shares how her relationships with big names and experts in her field has allowed her to not only build her own image (on top of, of course, doing amazing work) but also to help entrepreneurs that have come after her.

I really enjoyed this conversation in particular because Amber has such a clear picture of what has made her business successful. We talk about how she built her money-focused business alongside her health coaching one and the moment she truly committed to entrepreneurship. She also shares how strategic partnerships helped her get leads early on and why learning to communicate exactly what value she provides her clients was a huge game-changer for her revenue.

Dana Kaye is the founder of Kaye Publicity and Branding Outside the Box, an online resource for entrepreneurs to learn how to become more memorable and make more meaningful connections.

Dana and I talk about how she built her book publicity business, how she builds and maintains her standout brand, and why she’s excited to share her branding knowledge with other entrepreneurs at Branding Outside the Box.

Growing a business has a lot to do with confidence. Having a real belief in ourselves and our value matters. Because people who have that are more likely to keep doing the things that bring in the results and the revenue. That's marketing. Most marketing systems work. It's lack of confidence in our brands that stop us from showing up and sharing our message.

Amber De La Garza is a productivity specialist and the host of the Productivity Straight Talk podcast. Amber and I talk about her work as a productivity specialist and why her phone started ringing nonstop once she repositioned herself in this niche. We chat about productivity and why it's really about spending your best time on your best activities. She also opens up about how she finds clients and how she built her business up locally before making the leap into the online business world.