Scaling DevTools

Paul Butler is the cofounder of Drifting in Space. They believe that browser-based applications can feel like magic if they’re built with the right tools. They make Jamsocket, a platform for building applications with session backends, and Plane, the open-source server that powers it.

What we cover:
- The power of in-person meetups
- How to communicate complex problems
- Deconstructing topics for developer content
- Writing about trends e.g. GPU rendered UIs
- Going after developers doing "something ambitious with browsers"

What we cover

• The early days of Corrello
• The advantages of marketplaces

Where to hear from Robin

• Robin's Twitter
• Robin's Mastadon
• Corrello
• Blue Cat Reports 

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.

What we cover

• Introduction Hygraph
• Finding your focus
• Demand Generation
• What is a good SEO strategy?
• Does performance marketing work with developers?
• How to target developers
• Working with sales teams
• Collaborating on content

Where to hear from Dino

• Twitter: @DinoKukic
• https://hygraph.com/

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Scaling DevTools is the podcast that investigates how DevTools go from zero to one.

What we cover

• Introduction to Vera
• Developer advocacy at OutSystems
• Progression in OutSystems
• Moving around the company
• Challenges
• Strategies at OutSystems
• Education
• Developer advocacy skills

Where to hear from Vera

• Twitter: @veratiago
• Linkedin: https://www.linkedin.com/in/veratiago/?originalSubdomain=pt
• Medium: https://vera-tiago.medium.com/
• https://www.outsystems.com/

Shomik is a Partner at boldstart where he focuses on investing in Developer Tools and other enterprise software startups. 

What we cover

• An introduction to Shomik
• Where to start?
• Early stage versus late stage
• What should be Open Source?
• How to approach pricing
• What to do when things slow down

Where to hear from Shomik

• Twitter: @shomikghosh21
• Linkedin: https://www.linkedin.com/in/shomik-ghosh-a5a71319/
• https://shomik.substack.com/
• https://boldstart.vc/
• Interview with CISO of DataDog https://shomik.substack.com/p/emilio-escobar-ciso-of-datadog-how#details 

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. 

What we cover

• An introduction to Miro
• What does ‘humanness’ mean?
• How to leverage ‘humanness’
• The four pillars of DevRel
• Outreach
• Product
• Education
• Community
• Always be empathetic
• Always be respectful

Where to hear from Carla

• Twitter: @CarlaSofii
• Linkedin: Carla Sofia Teixeira
• **https://developers.miro.com/**

What we cover

• Creating content is a process, not a project
• Reusing content effectively
• Stay on message!!
• Consistent gentle pressure
• Boring but effective strategies

Where to hear from Jason

• Twitter: @jlengstorf
• jason.af/links
• https://www.learnwithjason.dev/

Resources

• Crossing the chasm by Geoffrey Moore
• Airbyte
• Netlify Auth Library
• Wardley map
• Strategy Letter V by Joel Spolsky
• The hardest working graphic in software
• 10x-ing Svelte (Svelte Summit 2022 Talk Notes)

swyx’s links:

• Twitter
• swyx
• DX Tips
• AI writing
• Learninpublic.org
• Intro to tech strategy

Key points:

• Everyone in tech should understand the technology adoption cycle and know which stage of the adoption cycle you’re at
• First time founders obsess about products and second-time founders obsess about distribution.
• At the beginning, focus-in on one offering - have conviction in who your users are
• Your tech IS the story at the earliest stage of the adoption cycle. Because you are targeting innovators and they love to know you use Rust for example! At the later stage, tech no longer matters; the cost matters. Your messaging evolves
• You should be picking industries and companies with a strong chance of success

What we cover

• An introduction to Wasp
• The Wasp journey so far
• The ups and the downs
• Having conviction
• Reviewing progress
• Communication with users
• Reaching Junior Developers
• What advice would you give?

Where to hear from Matija

• Twitter: @MatijaSosic
• Blog: https://wasp-lang.dev/blog
• https://wasp-lang.dev/

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Deepak Prabhakara is the CEO and Co-founder of BoxyHQ. BoxyHQ enables you to add plug-and-play enterprise-ready features to your SaaS product.

What we cover

• An introduction to BoxyHQ
• Getting BoxyHQ out there in the world
• The BoxyHQ Open Source model
• What developers want
• Progression and growth
• Content update
• Content distribution
• Keeping an eye out on Twitter terms

Where to hear from Deepak

• Twitter: @boxyhq
• GitHub: https://github.com/boxyhq
• https://boxyhq.com/