Scaling DevTools

Ed Freyfogle is the Co-founder of OpenCage. The OpenCage Geocoding API provides worldwide, reverse (latitude/longitude to text) and forward (text to latitude/longitude) geocoding based on open data via a REST API.

What we cover

• Introduction to OpenCage
• Transparency is key
• Competition and learning
• Developer mind tricks
• Bootstrapping OpenCage
• Playing the long game
• Measuring conversion
• Enthusiasts

Where to hear from Ed

• Twitter: @freyfogle
• https://opencagedata.com/
• http://freyfogle.com/
• Geomob podcast: https://thegeomob.com/podcast

Kyle Gawley is the Founder of Gravity. Gravity help founders build SaaS products at warp speed.

What we cover

• Introduction to Gravity
• The journey so far
• Why trust is important
• Creating and building trust
• Marketing approach for Gravity
• Specific problem to solve
• Tips for SEO
• Selling to developers badly (things to stay away from!)
• The future of Gravity

Where to hear from Kyle

• Twitter: @kylegawley
• https://usegravity.app/
• Learn how to build a SaaS product from scratch course: https://usegravity.app/how-to-build-a-saas
• https://aigraphics.io/

Ramiro Nuñez Dosio is a Growth Marketer at Supabase. Supabase is a platform designed to help devs streamline the creation of modern apps.

What we cover

• The Supabase marketing approach
• Launch weeks at Supabase
• Keeping focus
• Marketing processes
• How to measure success
• How to distribute content

Where to hear from Ramiro

• Twitter: @ramiro__nd
• Linkedin: https://www.linkedin.com/in/ramiro-nd/
• https://supabase.com/

Thomas Peham is the VP of Marketing and Julius Hemingway is an Analyst Relations Manager at Storyblok. Storyblok harnesses a headless, API-driven CMS architecture empowering developers to build anything, publish everywhere, and integrate with any technology stack.

What we cover

• What do you do at Storyblok?
• Growing up fast
• Product market fit
• Advice for startups
• Collaborating with partners
• What opportunities do you see out there, working with analyst companies?

Where to hear from Thomas & Julius

• Thomas: @tompeham
• Julius: https://www.linkedin.com/in/julius-hemingway-b720b1136/
• https://www.storyblok.com/

Colin Sidoti is the CEO of Clerk.dev. Clerk helps developers build user management. They provide streamlined user experiences for your users to sign up, sign in, and manage their profile.

What we cover

• Hasn't auth been solved already?
• Growth and new customers
• Pitching Clerk
• Communities
• User journey

Where to hear from Colin

• https://twitter.com/tweetsbycolin
• https://twitter.com/ClerkDev
• https://clerk.dev/

Sean Falconer is the Head of Developer Relations & Product Marketing at Skyflow. Skyflow is a privacy API for sensitive data that is built on a customer data vault.

What we cover

• Building a DevRel function from the ground up
• An MVP DevRel team
• A real content strategy
• Hiring the right person
• Measuring performance in the early stages
• How do DevRel and marketing interplay?

Where to hear from Sean

• @seanfalconer
• https://www.skyflow.com/
• https://www.skyflow.com/podcast

P.s. thanks so much to Harpreet Sahota for listening and suggesting we invite Sean! 

Zivit Katz is the VP of Marketing at Zigi. Zigi is an AI-powered personal assistant for developers. By managing your dev workflow and handling all your mundane, non-programming tasks across multiple apps directly from Slack.

What we cover

• Marketing at Zigi
• The market and users
• Learning the right language
• Understanding the developer
• The importance of marketing plans

Where to hear from Zivit

• Zivit's Linkedin 
• Zigi's Linkedin
• https://www.zigi.ai/

James Hawkins is the CEO & Co-founder of PostHog. PostHog is an open-source product analytics suite, built for engineers.

What we cover

• PostHog - implement without ever getting up from your desk
• How PostHog have cracked being bold and transparent
• Small cross-functional teams at PostHog
• Two people in Sales > $100Million of revenue
• Working with enterprise clients

Where to hear from James

• @james406
• https://posthog.com/
• The handbook - https://posthog.com/handbook

Brandon Gubitosa is a Senior Content Marketer at Plural. Plural is a software development company that is on a mission to help DevOps teams access and deploy open-source solutions that are recognised as top-tier.

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.

What we cover

• An introduction to Plural and it’s growth
• Distributing content
• Why startups under distribute content
• Using metrics to help define if something should be pursued
• How to decide on a compelling piece of content
• Leveraging open source communities to drive growth
• Content agency Vs In-house

Where to hear from Brandon

• https://www.plural.sh/
• https://www.linkedin.com/in/bgubitosa/

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

André Eriksson is the founder of Encore. Encore is a backend development engine built on the belief that escaping complexity unleashes a higher state of creativity.

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.

What we cover

• An introduction to Encore's Go framework
• What drove André to create Encore and where he found his conviction from frustration
• Problems faced by experienced backend developers
• Obtaining your first customers who immediately get it
• Focusing on content to bring developers to you
• Sales at Encore - tailoring everything to what is important to customers 
• Building technical trust - can you trust it will do what I want?
• Building business trust with open source

Where to hear from André

• Twitter: @_eandre
• https://encore.dev/

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/