Scaling Through Structure

Your host, Austin LaRoche, talks with the Expert EOS Implementer of EOS Worldwide, Mike Abercrombie. Mike introduced the Entrepreneurial Operating System (EOS), a set of simple yet powerful tools for managing and running an entrepreneurial business. EOS focuses on three core elements: vision, traction, and health. Vision is about getting your leadership team on the same page regarding the direction of the business. Traction involves instilling discipline and accountability throughout the organization to execute that vision. Lastly, health refers to fostering a cohesive and well-functioning team.

Learn more about Mike's work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Learn more about Austin's work at ATAK Interactive HERE.

Your host, Austin LaRoche, talks with the President and CEO of LaBov & Beyond Marketing Communications, Barry LaBov. Barry's career trajectory is as fascinating as it is inspiring. Imagine transitioning from a rock musician and jingle writer to spearheading a full-service ad agency. That's exactly what Barry did over 40 years ago. But it wasn't just about changing lanes; it was about creating a unique path. Barry emphasized the critical role of differentiation in the agency game. His firm doesn't just market products; it helps clients stand out by differentiating their products, processes, and services. Before these differentiators are launched externally, they are celebrated internally, ensuring that employees are the first to buy into the vision.

Learn more about Barry's work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Learn more about Austin's work at ATAK Interactive HERE.

Your host, Austin LaRoche, talks with the Founder and CEO of Outforce, Sean Languedoc. Sean's experience spans four companies in the tech industry, with ventures that have expanded into the United States from Canada. He candidly shared the wins and losses he encountered along the way. A recurring challenge was scaling a company's engineering capacity to meet investor demands or client needs. This challenge led Sean to create a solution that streamlines the process of matching tech companies with the right engineering teams worldwide.

Learn more about Sean's work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Learn more about Austin's work at ATAK Interactive HERE.

Your host, Austin LaRoche, talks with the President of SHOPX, Eric McHugh. The digital landscape is evolving at an unprecedented pace, and at the forefront of this revolution are NFTs. Eric has a profound understanding of the digital ecosystem, and broke down the evolution from web1 to web3, elucidating how each phase has transformed the way we interact with content online. In web3, users aren't just passive consumers; they're active participants with the ability to read, write, and own content, including the burgeoning assets of cryptocurrency and NFTs.

NFTs are more than just digital collectibles; they're a groundbreaking way for companies to engage with their audience and create tangible value. Eric provided compelling examples, such as Fox's innovative approach with their show "Magnolia Park" and the creative strategies of a small startup, Husky Jackson. By leveraging the scarcity and exclusivity inherent in NFTs, these companies have managed to drive customer engagement and open new revenue streams.

SHOPX isn't just another player in the crypto space; it's a company with a mission to seamlessly integrate people into the crypto ecosystem. Eric's vision is to achieve this without coercion, fostering a powerful and symbiotic relationship between customers, brands, the SHOPX community, and the broader cryptocurrency ecosystem.

Learn more about Eric's work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Learn more about Austin's work at ATAK Interactive HERE.

Your host, Austin LaRoche, talks with the Partner and CMO of Chief Outsiders, Rob Talbot. Rob began by emphasizing the critical importance of looking beyond the surface-level marketing issues to understand the broader challenges affecting a company. He stressed that to develop a comprehensive strategy, one must focus on insights, customers, channels, and competition. This holistic approach ensures that a business's marketing efforts are not only well-targeted but also aligned with its overall objectives.

Rob highlighted the significance of using digital analytics to understand customer behavior and engagement. He pointed out that the voice of customer feedback is invaluable in identifying a company's unique value proposition. This data-driven approach allows businesses to tailor their marketing efforts to the specific needs and preferences of their target audience.

Learn more about Rob's work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Learn more about Austin's work at ATAK Interactive HERE.

Your host, Austin LaRoche, talks with the Global Credibility Expert, Author, Keynote Speaker, and Consultant, Mitchell Levy. Mitchell's journey is nothing short of remarkable. With 35 years in Silicon Valley, he has been at the forefront of innovation, founding multiple companies and even serving on the board of a NASDAQ-listed firm. His secret? A relentless passion for processes has been a cornerstone of his success.

Mitchell's venture into book publishing and his mission to democratize thought leadership led him to interview over 500 thought leaders. This journey was pivotal, culminating in the creation of Credibility Nation—a comprehensive framework for understanding and building credibility that encompasses a book, podcast, and a thriving membership community.

Learn more about Mitchell's work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Learn more about Austin's work at ATAK Interactive HERE.

Your host, Austin LaRoche, talks with the Founder of Funnelytics, Mikael Dia. In 2018, Mikael embarked on a mission to create a tool that would transform the marketing landscape. Funnelytics was born out of the need to simplify the complex process of mapping out marketing strategies. The platform's whiteboard functionality allows marketers to visually map customer journeys, while an analytics layer provides the capability to overlay data directly onto these strategies. This eliminates the cumbersome task of juggling between dashboards and spreadsheets, streamlining the entire process.

Fast forward to 2022, and Funnelytics launched Funnel 2.0, a testament to the platform's growth and success. With over 300,000 individuals attracted to their mapping tool and thousands of paid customers benefiting from their products and courses, it's clear that Funnelytics has made a significant impact on the marketing community.

Learn more about Mikael's work at Funnelytics HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Learn more about Austin's work at ATAK Interactive HERE.

Your host, Austin LaRoche, talks with the Founder of UpMyInfluence, Josh Elledge. Josh's journey with UpMyInfluence began with a vision to democratize access to influence. Josh emphasized the importance of creating valuable connections and the impact these relationships can have on a business's success. His company's growth from inception to its current state is a testament to the power of networking and the strategic use of podcasting as a tool to amplify one's voice in the industry.

One of the main topics explored was the use of podcasting as a networking platform. Josh shared his belief in the go-giver philosophy, which is all about providing value to others. He highlighted the challenges many face in sales and marketing, and how podcasting can serve as a strategic approach to overcome these hurdles. By leveraging this medium, professionals can build influence and authority, positioning themselves as thought leaders in their respective fields.

Learn more about Josh's work at UpMyInfluence HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Learn more about Austin's work at ATAK Interactive HERE.

Your host, Austin LaRoche, talks with the CEO and Co-Founder of FiComm Partners, Meg Carpenter. FiComm Partners' story is a remarkable tale of identifying a gap in the wealth management space and transforming it into an opportunity. Twelve years ago, Meg noticed the lack of a professional marketing function in the industry. From its humble beginnings as an independent consultancy, FiComm evolved into a full-fledged firm, integrating marketing with PR to deliver unparalleled value to clients.

The company's growth trajectory skyrocketed, and despite the challenges of partnership alignment, Meg's leadership and vision propelled FiComm to become an embedded growth partner within the wealth management community. FiComm is recognized today for its strategic thinking and ability to align business goals with marketing efforts across organizations.

Learn more about Meg's work at FiComm Partners HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Learn more about Austin's work at ATAK Interactive HERE.

In the inaugural episode of Scaling Through Structure, the creator and host of the show, Austin LaRoche speaks to the Managing Partner of Gerber Kawasaki Wealth & Investment Management, Hatem Dhiab.

Hatem shares his multicultural background, his passion for finance, and the inception of the wealth management firm. The discussion covers the firm's growth, its emphasis on aligned client interests, and its innovative use of social media. Hatem also talks about the importance of relationships, the collaborative dynamics of his leadership team, and the firm's approach to client engagement. Additionally, Austin and Hatem touch on the customization of the Salesforce Financial Cloud for the firm's needs, the market outlook for 2024, and the significance of a balanced work-life routine.

Learn more about Hatem's work at Gerber Kawasaki Wealth & Investment Management HERE.

Think you'd be a great guest on the show? Apply HERE.

Learn more about Austin's work at ATAK Interactive HERE.