Randy Brown discusses how today’s B2B marketers are getting their messages out through multimedia and proper business strategy.

On this episode of Scaling Up, Host Tim Maitland talked with Andy McNeill, President and CEO of Denali Water Solutions, a residuals and biosolids management company that offers services throughout the west coast and the southern United States. They provide a broad range of services to wastewater and water treatment plants both, municipal and industrial, to provide operations, cleanouts, and disposal for digestion, dewatering, pits, tanks, and lagoons.

Tracking content ROI is essential for any marketer. It can sometimes be challenging or require a fresh perspective, but it’s possible and repeatable. One segment of content is owned media channels—live virtual events, on-demand webinars, and podcasts. So, how can marketers master metrics for this type of content? That’s the discussion on Scaling Up. Host Tim Maitland spoke with TC Riley, Senior Director of Information Services at MarketScale and data aficionado, on how to do it well.

Growth is an important aspect, no matter the industry. As a B2B company, companies need to invest time to grow. For too long, companies have tried to be generalists and appease as many markets as possible. But, often, companies can benefit from going niche and focusing on the things where they excel.

Marketing leader discusses direct-to-audience content opportunities and their benefits.

Keywords: digital transformation, b2b, owned content, owned channels, direct to audience

On the debut episode of “Scaling Up,” which will feature Maitland’s conversations with these innovators and industry leaders, Maitland invited MarketScale's Vice President of Production Josh Brummett onto the show to find out how video can help take sales to new heights.