In this episode of The End in Mind, I sit down with Juli, Shopify expert and founder of Virtually Juli, to talk about what really happens behind the scenes of product-based businesses.

After burning out in the nonprofit world, Juli pivoted into online business management and now helps overwhelmed product-based founders streamline their systems, optimize their Shopify storefronts, and build sustainable backend processes that actually support growth.

We talk about busy seasons, CEO days, front-loading your calendar, managing client expectations, building systems that work, and why scaling without burnout requires structure — not hustle.

If you're a product-based entrepreneur or online store owner feeling overwhelmed by operations, this conversation will give you clarity.

Connect with Juli:
- Website: www.virtuallyjuli.com
- Instagram: https://www.instagram.com/virtually.juli/

If this episode resonates, subscribe, share with a fellow product-based founder, and leave a review!

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