Let me share some iconic rebrand fails and a bit of history around monopolies in brand-new technological revolutions.

There are really important questions for you to answer here and lessons on how to brand, position, and serve your audience.

FB is a behemoth and it's unlikely most entrepreneurs will ever create anything close to the scale and scope of this enterprise but that should never quash the desire to adapt and learn from the lessons and mistakes of others.

In this episode...

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Vaughan Liddicoat.

World-renowned coach, worked with the stars, multi-award-winning, students in 41+ countries with thousands of satisfied customers.

www.vaughanliddicoat.com

www.vaughan.academy/free

Book Coaching Session: https://www.vaughan.academy/deep-dive-coaching 

SUBSCRIBE. SHARE & CARE. SEND ME YOUR QUESTIONS. 

In this update, I want to share what worked and did not work for me this last week!

My ads had some amazing results and events are almost sold out but I had some losers to, tune in to find out as we learn from both the good and bad.

HERE'S WHAT I WILL COVER:

-What I crushed this week in my ads

-What I bombed at!

-The new investments made from crypto to laptops and Hollywood

-Why multi-streaming is a way to massive leverage your time

-The new gadgets I bought and how they can increase output, decrease the time I spend working and create nicer results

-What all service-based businesses and products need to focus on for their customers

-How to think about strategy using Fundamentals in markets and Basics in business

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Vaughan Liddicoat.

World-renowned coach, worked with the stars, multi-award-winning, students in 41+ countries with thousands of satisfied customers.

www.vaughanliddicoat.com

www.vaughan.academy/free

Book Coaching Session: https://www.vaughan.academy/deep-dive-coaching 

SUBSCRIBE. SHARE & CARE. SEND ME YOUR QUESTIONS. 

It's not just about being an "entrepreneur." But before we begin to talk about strategy let's talk about your beliefs around your ability to manage, create and direct cash flow for your business.

I will share what my limiting beliefs were and how I am dealing with them for growth.

There's a part of Michael Gerber's E-myth "Why Small Businesses Fail" that is a MUST for you to know as you grow so please tune in to listen to this message.

You'll also learn...

-Why being an entrepreneur is not necessarily a good thing but neither are these other two roles

-How to understand basic cashflow forecasting so you can re-invest to scale

-What I specifically did to overcome my weaknesses running my own business

-How you can benefit from creating this model for yourself and how to do it today very easily

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Vaughan Liddicoat.

World-renowned coach, worked with the stars, multi-award-winning, students in 41+ countries with thousands of satisfied customers.

www.vaughanliddicoat.com

www.vaughan.academy/free

Book Coaching Session: https://www.vaughan.academy/deep-dive-coaching 

SUBSCRIBE. SHARE & CARE. SEND ME YOUR QUESTIONS. 

So my cost per lead at the moment is about $2.13-2.83. I have also had them below $1 all using Facebook ads.

Is this too cheap or is the lead high-quality or am I hitting it out of the park?

What do most people leave out when considering what a Cost Per Lead [CPL] should ACTUALLY contain so you don't go broke acquiring new leads!

Let's examine some basic metrics [I suck at math so feel free to correct me!] that will help in growing your business.

This is especially important if you're scaling, looking for new clients and want long term growth in any market.

I personally only focus on a few key metrics to know if I am winning or not and what to spend and when.

Hope this inspires you to take the reigns a bit more in the growth of your business.

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BIO & HIGHLIGHTS OF VAUGHAN

-Multi-award-winning and qualified coach

-4-Time World Professional 10-Dance Representative

-Pioneered first online DanceSport 2011

-Founding investor in Startup with multi-million dollar valuation

-Founded three six-figure businesses -81,000 online students and millions of views

-Seriously good at recovering from missed opportunities, failure, rejection with the ability to teach you how to do the same!

CONNECT Website: www.vaughanliddicoat.com or http://www.vaughan.academy

Book Your Deep Dive Coaching With Vaughan: https://www.vaughan.academy/deep-dive-coaching

If you want more sales out the door, you're going to want to listen to this 20-steps list!

Wow, this is just awesome. We really are predictable.

For good or bad advertising shapes culture in profound ways and here is how we can benefit and scale accordingly.

It's also why you should not feel bad when an advertising campaign doesn't work out the way you thought.

It's why dialing in a message and then hammering that message home really matters.

High-velocity, frequency, consistency and multiple platforms are the idea here.

I will share this 20-step list that was made by Thomas Smith "Hints to Intending Advertisers" 1885 in the book by James Wood "The Story of Advertising."

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BIO & HIGHLIGHTS OF VAUGHAN

-Multi-award-winning and qualified coach

-4-Time World Professional 10-Dance Representative

-Pioneered first online DanceSport 2011

-Founding investor in Startup with multi-million dollar valuation

-Founded three six-figure businesses -81,000 online students and millions of views

-Seriously good at recovering from missed opportunities, failure, rejection with the ability to teach you how to do the same!

CONNECT Website: www.vaughanliddicoat.com or http://www.vaughan.academy

Book Your Deep Dive Coaching With Vaughan: https://www.vaughan.academy/deep-dive-coaching

When I captained a snowboard team, we were one of the best teams in Australia for almost 5 years running. I raced with a 2nd-hand snowboard, rusty edges, my gear was not waterproof and I was often soggy.  

My bindings didn't securely fit and only my TOE straps worked...yet how did I manage to be one of the fastest racers in the country? 

It's HOW you use what you have NOT what you have. Getting started is often confusing. 

What do I need? 

What is the right camera, microphone, equipment? 

That is noise.  

How would Scorsese use your mobile phone to shoot a video and tell a story?  

How would Robin Williams use your microphone to create entertainment? 

So...it's NOT the equipment - it's the skills behind it. 

PS...I will share what I use to film and stream to help you out but that is not the real problem that you must overcome to win. 

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BIO & HIGHLIGHTS OF VAUGHAN 

-Multi-award-winning and qualified coach 

-4-Time World Professional 10-Dance Representative  

-Pioneered first online DanceSport 2011 

-Founding investor in Startup with multi-million dollar valuation 

-Founded three six-figure businesses -81,000 online students and millions of views  

-Seriously good at recovering from missed opportunities, failure, rejection with the ability to teach you how to do the same! 

CONNECT Website: www.vaughanliddicoat.com or http://www.vaughan.academy  

Book Your Deep Dive Coaching With Vaughan: https://www.vaughan.academy/deep-dive-coaching 

The moment you go LIVE you will not look back. You'll position yourself as an expert.

Every bad feeling you have about going live from what people will think of you, to rejection, ridicule, or trolling is more in your head than reality.

You HAVE to listen to the reality of live streaming and how easy it is to begin.

The power of LIVE video streaming using Facebook, Twitter, Instagram or YouTube [or whatever] shows other people you are someone with an opinion, ideas or something to share.

BUT HOW SCARY DOES THAT SEEM?!

Tune in to find out...

-The mindset behind going live as a long term strategy as a topic expert

-The actual reality of how many people will watch or listen to you in the beginning

-Why its awesome you don't start with a huge audience [it would crush you otherwise]

-WHAT TO SAY [Let me share a simple framework to follow plus a client story example]

-HOW TO DELIVER IT

-TOPICS TO COVER

-WHY YOU SHOULD DO A 28 DAY "GO LIVE CHALLENGE"

This is full of action-packed content and experience-directed teaching coming right at you to encourage you to share with the world.

Your voice matters. Your ideas matter. Go live now.

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BIO & HIGHLIGHTS OF VAUGHAN

-Multi-award-winning and qualified coach

-4-Time World Professional 10-Dance Representative 

-Pioneered first online DanceSport 2011

-Founding investor in Startup with multi-million dollar valuation

-Founded three six-figure businesses

-81,000 online students and millions of views 

-Seriously good at recovering from missed opportunities, failure, rejection with the ability to teach you how to do the same!

CONNECT

Website: www.vaughanliddicoat.com or http://www.vaughan.academy 

Book Your Deep Dive Coaching With Vaughan: https://www.vaughan.academy/deep-dive-coaching 

Everybody wants results NOW. Can't blame it, I like things to happen fast as well.

But in this business we are building over a long period of time.

What you plant today you may not see a result from for many years and you HAVE to be ok with that.

But it can play on the mind...that's part of why I do this series.

So let's discuss Organic Traffic plus what I did today in terms of simple research to make my positioning better.

WHAT I WILL DISCUSS:

...Why organic traffic is the long term view to gaining attention and building an audience that loves your content

...What matters in the long term approach for researching your content

...How easy it is to make a FLEXIBLE strategy that can be adopted cross-platform, contexualized and augmented

Please don't lose sight of the vision for your business and why you are doing what you are doing!

We are in one of the most difficult times as a collective from the challenge of freedom rights to what's for the greater good.

But as an entrepreneur how are you handling it? What opportunities are you trying to create for yourself to come out ahead?

Let's examine the situation and look at what is really important when it comes to launching out of a pandemic so you can serve your clients at the highest level.

Today was spent masterminding 6 events to launch out of our lockdown and be able to serve as best we can whilst rewarding those who followed us through the lockdown/s.

WHAT YOU'LL LEARN...

-How to think about serving the loyal clients who stuck by you

-Why do you need to build up goodwill

-How to deal with the uncertainty during a lockdown

-Understanding what you can't control and how to create your own certainty

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BIO & HIGHLIGHTS OF VAUGHAN

-Multi-award-winning and qualified coach

-4-Time World Professional 10-Dance Representative 

-Pioneered first online DanceSport 2011

-Founding investor in Startup with multi-million dollar valuation

-Founded three six-figure businesses

-81,000 online students and millions of views 

-Seriously good at recovering from missed opportunities, failure, rejection with the ability to teach you how to do the same!

CONNECT

Website: www.vaughanliddicoat.com or http://www.vaughan.academy 

Book Your Deep Dive Coaching With Vaughan: https://www.vaughan.academy/deep-dive-coaching