Welcome back to Simply Hooked: A Crochet Podcast! In Part 2 of the Scaling Your Crochet Business Mini-Series, we’re diving into one of the most powerful tools for handmade and crochet business growth: SEO (Search Engine Optimization).

If you’ve ever uploaded a crochet product to Etsy, your website, or Pinterest and wondered, “Why isn’t anyone finding this?”—this episode is for you. For years, I ignored SEO, thinking, “Make cute things and people will come.” Spoiler: they didn’t. Once I got serious about growing my crochet business, I dove into SEO—researching keywords, testing strategies, and revamping my listings—and the results were incredible.

Inside this episode, you’ll learn:
✨ How SEO works for crochet businesses (and why it’s a game-changer)

✨ The biggest SEO mistakes crochet sellers make (like unsearchable product titles)

✨ Simple strategies for Etsy SEO, Amazon Handmade SEO, and website SEO

✨ The exact SEO tools I use to optimize crochet product listings for traffic and sales

✨ How I grew my Etsy crochet shop traffic from 1,800 visitors to 26,000+ by focusing on SEO

🚀 Challenge of the Week: Pick one of your crochet products and optimize it with SEO strategies from this episode. Let’s make sure your handmade items get found and loved by the right customers.

For a deeper dive into each of these lessons, check out my new book, ⁠Hooked on Growth⁠, which goes into much more detail on scaling!

RESOURCES & LINKS

🔆⁠⁠⁠More About My Learn to Crochet Course⁠⁠⁠

📺⁠⁠My YouTube Channel⁠⁠

🔆⁠Simply Hooked on Facebook⁠

🔆⁠Simply Hooked on Instagram⁠

🧶⁠⁠Simply Hooked Crochet Patterns⁠⁠