If you run a physical space like a studio or shop, this one’s for you. Elizabeth shares five marketing must-do’s for brick and mortar businesses—what’s working now, what’s being overlooked, and how to build visibility locally. Don’t worry if you don’t have a storefront—these tips work for online businesses too. You’ll leave with practical ways to boost engagement, improve communication, and create a community-driven marketing approach.

This week, I handed the mic over to my business bestie, Angie McPherson, for a “reverse interview” that’s 13 years in the making. Angie and I started our journeys as photographers—and now we’re coaches, speakers, and community builders who still talk business almost daily. In this off-the-cuff conversation, we ask each other five questions we didn’t prep for (yikes!) and reflect on everything from our biggest business lessons to what we’d tell our former selves. You’ll hear about investments that changed everything, the most uncomfortable moments, and our dreams for the future. If you’re navigating growth, pivoting, or just want to feel seen—this episode is for you.

This isn’t your typical strategy episode—instead, Elizabeth is pulling back the curtain on how she’s becoming the next-level version of herself through tiny, intentional lifestyle upgrades. Whether it’s a morning routine, an empowering outfit, or reading fantasy books, these choices are helping her redefine success without the hustle. If you’ve ever felt like your life has to be “on pause” until your business grows, this episode flips the script—and gives you permission to choose joy now.

Is becoming a morning person the secret to success? Maybe not—but it’s been a game-changer for Elizabeth. In this episode, she reflects on what’s happened in just four days of getting up before her kids and why it has nothing to do with weight loss, hustle culture, or external pressure. From the science of intention to breaking free from old beliefs, Elizabeth walks through the mindset shifts and simple actions that are helping her reclaim her mornings. Tune in for a real-time look at this messy, evolving identity shift.

Welcome back to the Messy Success Podcast! If you’ve ever thought, “I’d love to host a live event... someday,” this is your sign to stop waiting and just book the dang thing. In this episode, Elizabeth shares her no-fluff, three-part framework for planning your first in-person gathering - whether it’s a cozy coffee meetup or a full-day workshop. She dives into the power of simply booking the space, how to create momentum with a waitlist, and why perfection is not required to create something deeply impactful. With her signature mix of encouragement and strategy, Elizabeth breaks down the mindset shifts and practical steps you need to turn your event idea into a reality - minus the overwhelm.

Every time you stretch yourself in business, you’re either reinforcing fear—or building momentum. In this episode, Elizabeth explains how to harness the power of celebration to anchor success, rewire your nervous system, and shift your identity into the version of you who already has what she wants. This one is equal parts mindset, manifestation, and science, and will help you see why your next celebration might be the most powerful strategy you’re overlooking.

In this episode of the Messy Success Podcast, Elizabeth unpacks the nuances of selling in peer-based spaces—like masterminds, memberships, and group programs. She shares her personal beliefs around respectful marketing, explains why peers are witnesses to your evolution (not your leads), and how clarity, leadership, and alignment will always do the heavy lifting. This episode is perfect for entrepreneurs looking to deepen relationships, maintain boundaries, and still sell effectively.