Scaling Your Health Practice

Most clinics don't have a new patient problem, they have a dropout problem. Dr. Cary Yurkiw, DC walks through the three reasons patients quietly stop coming in and three simple moves to fix it: decide before they stand, keep the plan short enough to keep, and use the same close in every room. Then hold the book and track one number.

0:00 Welcome
0:20 A box of index cards
1:35 Three causes of a leaky clinic
3:09 What the leak costs you
4:38 Three moves, one practice
5:03 Fix 1: Decide before they stand
6:52 Fix 2: A plan short enough to keep
9:24 Fix 3: The same close in every room
12:17 Hold the book
13:08 The retention tracker
14:49 The one number to track
15:54 The five-minute weekly huddle
16:42 Putting it all together
18:24 The book and a free discovery call

Book a free discovery call at truenorthexperts.com

They trained you to treat. The rest you were left to work out on your own.

Regulators exist to protect the public, not to protect your income — so nobody tested you on the first forty seconds of a phone call, or on whether you can say a fee out loud without apologising, or on how many of the people who enquire actually start.

Twelve minutes on the three numbers that describe how a practice behaves, why small changes compound rather than add, and a twenty-minute exercise you can do on one sheet of paper this week.

For chiropractors, physiotherapists, massage therapists and allied health practitioners — whether or not your name is on the lease.

00:00 What this is
00:19 Thirty years, and what school left out
02:12 Why I'm the one telling you this
03:07 Sunday night, and the numbers you fuss about
04:06 Your training succeeded — it's the systems, not your technique
04:46 What nobody ever tested you on
06:00 Conversion: three things a first-time caller is deciding
07:25 Retention: won or lost in three minutes
08:22 Why 100 becomes 121
09:14 Nadia
10:02 Twenty minutes and one sheet of paper
11:16 Where to go from here

The book: The Missing Semester — paperback $9.99, Kindle $4.99, on Amazon.
Everything else: truenorthexperts.com

Nothing here is clinical or legal advice. Rules on patient contact, consent and advertising differ by discipline and jurisdiction — check yours.

Real questions. Real answers. No theory.

When you're a new graduate or early-career practitioner, the business decisions feel overwhelming. Should you take locum work or pursue an associate position? What does an associate agreement really protect? When should you incorporate? Who should you hire first?

In this episode, I'm answering seven questions I hear constantly from doctors, therapists, and healthcare professionals building their practices.

Drawing on 30 years of clinical and business experience, I break down:

✓ Locum vs. associate work for new graduates
✓ Associate agreements—restrictive covenants, notice periods & employee status
✓ Incorporation timing and tax strategy
✓ Hiring your first staff member
✓ Social media conversions and the missing CTA
✓ Navigating platform changes (and resilience when they happen)
✓ Writing and webinars as credibility tools—even if you don't feel like a "writer"

This is The Missing Semester—the practical framework they don't teach in graduate school but wish you'd learned on day one.

READY TO TAKE THE NEXT STEP?

Free webinar September 12th | 8 AM PT / 11 AM ET
Register: https://linktr.ee/truenorthpm

VIP Q&A Ticket: $49 USD (extended 30-min Q&A after webinar)
Monthly Mastermind Group: Join fellow practitioners building on their own terms
One-on-One Coaching: 13-week intensive coaching program

ABOUT DR. CARY YURKIW:
30+ years as a chiropractor | Practice owner | Author | Coach

Founded Tutt Street Family Chiropractic in Kelowna, BC and now coaching healthcare professionals globally through True North Health Coaching.

Author of: "Why Moms Are So Tired," "Let Them Heal," "How to Build a Thriving Practice"

Featured in industry publications on practice management, authentic marketing, and healthcare entrepreneurship.

CONTACT:
Phone: 778-215-9310 (True North Health Coaching)
Phone: 250-486-0062 (Tutt Street Family Chiropractic—Kelowna, BC)

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The Missing Semester | Building Thriving Practices on Your Own Terms

Nobody teaches you how to run a practice.

Gabby asks Dr. Cary Yurkiw about the four ways into private practice, the contract clauses that trap new grads, when incorporating starts to make sense, who to hire first, and which marketing actually works.

In this episode:

- Locum, associate, partner, owner — and the real trade-offs

- Five-year terms and non-competes: what to walk away from

- The $100,000 line where incorporating starts to pay

- Hiring order, from family to office manager

- Why healthcare ads get flagged — and the account he never got back

- Books and audiobooks as evergreen assets

FREE LIVE WEBINAR — THE MISSING SEMESTER

Saturday, September 12, 2026 at 8:00 AM PT / 11:00 AM ET

Register free: https://linktr.ee/truenorthpm

Dr. Cary Yurkiw, DC has practiced for thirty years and owned clinics for over twenty-five. True North Experts provides practice growth coaching for doctors, therapists, and health professionals.

For general business education. Not legal, tax, or financial advice.

You graduated an expert in your profession. Nobody taught you how to run the business around it.

Dr. Cary Yurkiw and Gabby talk through the part of private practice that school leaves out — and why 30 years, 50 locums, and a lot of notes taught him more about running a clinic than any classroom did.

FREE WEBINAR — The Missing Semester

Saturday, September 12

8:00 AM Pacific / 11:00 AM Eastern

Register free: https://tr.ee/tX5Nt2Vf9X

Inside: the one number to track before you spend a dollar on marketing, how much to actually reinvest per new patient, why care plans hold a practice together, and why more new patients won't fix a reputation problem.

For doctors, dentists, chiropractors, physiotherapists and therapists in private practice — especially new grads, associates, and anyone thinking about opening their own doors.

CHAPTERS

0:00 Welcome

0:25 What "the missing semester" actually means

0:56 Why it isn't a business course

1:13 Who this is for

1:56 What he got wrong early on

2:56 What he'd tell himself in year one

4:16 Why ordinary business advice doesn't fit a practice

5:25 The one number: collections per new patient

6:13 How long before it works

7:00 Where care plans break down

7:52 "Isn't the answer just more marketing?"

9:10 What you can do this week

10:03 Who should come to the webinar

Dr. Cary Yurkiw, DC — 30+ years in practice, clinic owner for 25 of them.

truenorthexperts.com

To get your free ticket: https://tr.ee/tX5Nt2Vf9X

Are you a doctor or therapist feeling weighed down by debt and stress in your practice? You’re not alone. Most of us were trained to treat patients—but not trained to run a business.

In this webinar, Dr. Cary shares lessons from 30+ years in professional practice and mentorship, including:
✅ How to pay down debt strategically
✅ Ways to improve clinic efficiency and cash flow
✅ Avoiding costly business mistakes
✅ Building long-term savings and net worth

🎟 Reserve your spot: Practice Finance Mastery Webinar
💡 Join the Mastermind Coaching Group for a deeper dive after the webinar
🤝 Get personalized 1-on-1 Coaching with Dr. Cary

Don’t let financial stress hold back your career. Take charge of your future today.

📞 Call 778-215-9310 for details.

Struggling with debt, cash flow, or the stress of running a clinic? In this Practice Finance Mastery webinar, Dr. Cary shares 30+ years of experience to help health professionals take control of their practice and finances.

Here’s what you’ll learn:
✅ Proven strategies to pay down debt faster and relieve financial stress
✅ How to make your practice more efficient with systems and delegation
✅ Simple ways to increase cash flow and keep it consistent
✅ Smart choices for using extra cash—whether it’s buying a home, investing in your practice, or exploring real estate, crypto, and stocks
✅ Insights from Dr. Cary’s own career, including lessons from mentors, trusted advisors, and the school of hard knocks

🎟️ Get your webinar ticket here: https://tr.ee/gTdjyDFQGw

• Free tickets available (limited supply)

• Upgrade to VIP for replay access, spreadsheets, Q&A priority, and a 30-minute post-event coaching session

📦 Optional Add-Ons:

• Implementation Toolkit: interview scorecards, hiring worksheets, clinic efficiency audit tools

• 4-Week Practice Finance Mastermind Group: Saturdays at 8am PT / 11am ET — interactive sessions with deeper insights and tools

• One-on-One Coaching: First 60-minute session available now. Full packages include 13 weekly/bi-weekly sessions for accountability and growth

👉 Join the mastermind group or book your first coaching session here: https://square.link/u/jqKZJX8M

This is your chance to finally create a profitable, less stressful practice and start building the financial freedom you deserve.

Welcome to True North Practice Growth with Dr. Cary, the podcast designed to help chiropractors and health professionals attract more patients, boost revenue, and streamline operations for long-term success.

Each episode dives into proven strategies for growing your practice, including:
✅ Patient acquisition & referral growth 📈
✅ Smart marketing techniques 💡
✅ Revenue-boosting strategies 💰
✅ Operational efficiency for better patient care 🏥

🎧 Latest Episode:
📢 "Five Proven Strategies to Grow Your Chiropractic Practice in 2025"
📅 Live Webinar on February 25 at 7 PM PST
🎟️ Reserve your free spot here: https://tr.ee/HDZQk_U0w9

📲 For more resources & offers:
🌟 Linktree: https://linktr.ee/truenorthpm

Join me as we explore real-world business growth tactics that you can apply immediately. Subscribe now and take your practice to the next level! 🚀

#ChiropracticSuccess #GrowYourPractice #TrueNorth #ChiropracticMarketing #ChiropracticBusiness #HealthcareGrowth