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In this episode of the WP Minute+ Podcast, Matt welcomes Nat Miletic, founder of Clio Websites, to discuss the challenges and strategies for scaling a WordPress agency in 2025. Nat shares insights into the evolution of WordPress development, the role of AI in agency workflows, and how agencies can adapt to a rapidly changing digital landscape. He emphasizes the importance of standardizing workflows, focusing on client relationships, and leveraging AI to streamline operations while maintaining the human touch.

The conversation also covers the ongoing debate around page builders vs. custom development, why clients are drawn to platforms like Webflow, and how agency owners can differentiate themselves in a crowded market. Nat highlights the need for agencies to specialize, build efficient processes, and offer value beyond just website development. He also shares his experience growing Clio Websites from a solo venture to a thriving agency, including his hiring strategy and project management approach.

Key Takeaways

WordPress Agency Challenges & Growth:

• WordPress remains a powerful CMS, but fragmentation in tools and workflows can be overwhelming.
• Specializing in a particular stack (like Elementor or Bricks) helps streamline development and improve efficiency.
• Scaling requires hiring the right people and removing bottlenecks in workflow management.

AI & Automation in Web Development:

• AI is a valuable tool for SEO, content creation, and code assistance, but it won’t replace human creativity.
• Agencies should embrace AI to optimize processes, but client relationships remain a key differentiator.
• Future pricing models may factor in AI usage, with clients choosing between human-led and AI-assisted development.

Competing with DIY Platforms & Other CMSs:

• Platforms like Webflow and Wix appeal to clients due to their branding and perceived simplicity.
• Education is key—agencies must communicate the long-term benefits of WordPress over closed ecosystems.
• Many businesses prefer expert-built solutions rather than relying on DIY website builders.

Scaling a WordPress Agency:

• The key to agency growth is hiring strategically and standardizing processes.
• Transparent pricing and client pre-qualification save time and lead to better-fit projects.
• Implement clear project management structures and defined SOPs (standard operating procedures) to improve workflow efficiency.

Important Links

• The WP Minute+ Podcast: thewpminute.com/subscribe
• Connect with Nat Miletic:
  LinkedIn: https://www.linkedin.com/in/natmiletic
  Twitter/X: https://twitter.com/NatMiletic
• Clio Websites: https://cliowebsites.com/