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SCHMACK - The Expectation Economy
SCHMACK - The Expectation Economy episodes
- James Tilby-Jones
In this episode, we sit down with James Tilby Jones, Solutions Consultant at Braze, to explore the evolution of CRM into customer experience management. James shares his journey from event marketing to helping brands unlock the power of data-driven, personalized engagement. We talk about the rise of loyalty programs, the impact of AI on marketing, and how even small brands can build meaningful customer connections at scale. He also gives us a sneak peek into Braze tools like Canvas, Liquid Assistant, and the upcoming Project Catalyst. If you’re into marketing, tech, or just curious about the future of personalization, this one’s for you.
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43 min - Viral Marknadsföring - Mikael Johansson
I detta avsnitt gästas Anna av Mikael Johansson, grundare av Swinton International GmbH och en mästare inom viral marknadsföring.
Mikael delar sina insikter kring hur han genom TikTok skapat kampanjer som inte bara sticker ut, utan blir samtalsämnen. Vi pratar om några av hans mest ikoniska projekt – från "Footlong Ballerina" och "Khaleds Kaviar" till Foodora kampanjer som "vattenleverans" och ”Foodora på Spy Bar”.
Genom sina kreativa och ofta humoristiska fejkkampanjer har Mikael lyckats nå miljontals visningar och satt nya standarder för digital storytelling.
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31 min - Jag är en one hit wonder - Per Grape
I avsnittet gästas Anna av Per Grape, som coachar entreprenörer och företagsledare för att hjälpa dem att utvecklas och nå sina mål. Tillsammans pratar de om Pers resa till där han är idag och reflekterar över vad som verkligen är viktigt i livet.
Pers podd “Betta på dig själv” kan du lyssna på genom att klicka på länken nedan.
https://open.spotify.com/episode/3amrLHbUsTAiOAulGXxyYE?si=C123k4CeTTOQQyyGs_IrHw
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41 min - Stärkande Design: BY BANOO med PershengBY BANOO kombinerar stil och funktion för att stärka kvinnor. Genom kvalitet och innovation skapar de en framtid för kvinnligt entreprenörskap och representation.
Hosted on Acast. See acast.com/privacy for more information.
35 min - Stärkande Design: BY BANOO med PershengBY BANOO kombinerar stil och funktion för att stärka kvinnor. Genom kvalitet och innovation skapar de en framtid för kvinnligt entreprenörskap och representation.
Hosted on Acast. See acast.com/privacy for more information.
35 min - Unlocking the Power of CRM and MarTechOur founder Anna, also known as Mrs. SCHMACK, sits down with Justyna from ICA Banken for a great conversation about MarTech, CRM, Customer Experience and so much more.
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42 min - Mastering the Art of Customer ExperienceJoin Vy, our Experience Strategy Designer, and Astrid, Product Owner of the CRM/CX Team at Polestar, as they dive into the exciting topic of Customer Experience (CX). They explore innovative strategies, different approaches to work, and much more.
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21 min - Exploring Customer Success and Tech Innovation
Join our founder Anna, also known as Mrs. SCHMACK, as she sits down for a fascinating conversation with Coco from Braze.
Coco, the Principal Customer Success Manager, Enterprise and President of the Women's ERG, Elle, shares valuable insights and experiences.
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45 min - Maximising Your ESP's PotentialOur founder, Anna, sits down with Harry Fremantle, our Technical CRM Consultant, for an insightful discussion on various digital platforms.
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24 min - 35 min
About SCHMACK - The Expectation Economy
From the publisher's feed
Customer expectations are the fastest-moving force in business: every brilliant experience anywhere raises the level customers demand everywhere. The Expectation Economy is where marketing and…
business leaders discuss how they build for that: the customer experiences, the innovation, the brand promises that set the standard rather than chase it.
Each episode is one conversation with someone actually doing the raising: CMOs, founders and commercial leaders from the brands your customers now measure you against.
Your host is Anna aka Mrs. SCHMACK, founder and CEO of SCHMACK, the Stockholm and London consultancy that helps brands close the distance between what they promise and what they deliver. She is also the author of the book on the Expectation Economy and the mind behind the Expectation Gap Index, the annual benchmark measuring how wide that distance has become.
New episodes throughout the season. The bar keeps rising. Best keep up.
Hosted on Acast. See acast.com/privacy for more information.
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