SchneiderB.FM

SchneiderB.FM

By Brendan SchneiderBusinessEducationMarketing
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SchneiderB.FM episodes

  • 6 Ways to Use Landing Pages in Your School Marketing

    Using landing pages should be an important part of your school marketing efforts. In this podcast episode I’ll share 6 ways to use landing pages in your school marketing.

    In this episode, here’s what we’ll cover:
    • What is a landing page?
    • 6 ways to use landing pages?
    • My landing page tool of choice
    • Reader Question: When is it time for a school to hire a communications person?
      • Items mentioned in this episode include:
      • Blog Post: What is a Landing Page and Why You Need One
      • Leadpages – Landing pages software
      • Internet Marketing Podcast on iTunes

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        Are you currently using landing pages in your school marketing? If yes, please share a link to your landing page in the comments section below.

        25 min
      • Practicing Safe Social Media with Chris Syme

        A topic that I haven’t talked enough about is social media as is relates to privacy and crisis. So I was excited when I connected a few years ago with Chris Syme who focuses on practicing safe social media. She even wrote a book about it called Practice Safe Social: How to Use Social Media Responsibly to Protect Your Reputation and Build Loyalty (which I highly recommend by the way.)

        Chris has become my social media expert when it comes to using social media in a crisis. I’ve been a fan of hers for a while and I’m so excited for you to hear our conversation. We cover a lot of ground and Chris shares so many great tips and suggestions. There are even a few that I needed to implement ASAP. Enjoy!

        In this episode, here’s what we’ll cover:
        • Chris shares the crisis story that put her on the path toward becoming a social media crisis and privacy expert.
        • Chris’s background at the University level
        • Should school’s fear the ‘negative comment’ on Facebook?
        • Chris shares a great metaphor for how you should think of your school brand on social media
        • The difference between a core fan and a troll
        • What you should be concerned about instead of worrying about the ‘negative comment’
        • How schools should prepare before a social media crisis
        • The importance of knowing the capabilities of each social media channel
        • The cycle of a negative event
        • The importance of being human on social media
        • Why you need a social media triage plan
        • The speed with which you need to respond to a social media crisis
        • Why you should create a social media response plan before there is a social media crisis
        • What engagement means
        • Why you should leave comments open on your social media channels during a social media crisis
        • Why you should have a social media posting policy
        • The importance of monitoring and listening on social media
        • How to get started monitoring and listening on social media
        • An example of a school that handled a social media crisis correctly
        • An example of a school that handled a social media crisis poorly
        • When you should call a social media crisis consultant
        • 5 best practices to prepare for a social media crisis
        • The blurring of lines between personal and business use of social media
        • A discussion about whether protected tweets and a private Instagram are truly private
        • We talk about Chris’s upcoming online social media training
          • Items mentioned in this episode include:
          • CKSyme.com
          • Eastern Washington University Athletics Facebook Page Commenting Policy
          • Youtility: Why Smart Marketing Is about Help Not Hype
          • Hootsuite Pro – 3
            • 1 hr 3 min

          About SchneiderB.FM

          From the publisher's feed

          Hosted by Brendan Schneider. This is THE podcast dedicated to helping you use the internet to market your school in order to achieve your enrollment goals.