School Communications Scoop

Managing your school’s social media can be a challenge. To make your posts engaging and effective is even more so. But, there are some basics you should know and use with school social media strategies. In this blog, you’ll learn five steps to get it right.

For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

Many school leaders struggle with how best to manage their school’s website(s). Often they decide to go with the status quo—what they are accustomed to is good enough. At least until parents or the governing board complains that it isn’t as effective or informative as it should be, or maybe it is a flat-out embarrassment. Then it becomes a top priority if for no other reason than to eliminate complaints. 

So, if one of those scenarios describes your situation, or if you want to avoid the drama and set up strategies to provide a website that continually serves your parents and community well, let’s look at what constitutes best practices in school website management.

For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

Every few years, schools decide they need to update or redesign their website. Sometimes it is because there has been a change in administration and they want to put their own “stamp” on things. Sometimes it is because someone thinks they should update their school’s brand image. But the best reason is that you want to improve the experience your website visitors have when they visit your school’s online presence. If you don’t make that your primary goal then the effort will be a waste of time and money.

For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

Unless your school is a boarding school, you are hoping to attract local students. That means you need to show up on the local internet searches parents might use to research local schools whether private or public. If your school doesn’t show up in their search, you are missing out in a big way. Learn how Google My Business can help your school and your enrollment!

For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

Okay, okay, we know it has been a tough year. What we need for this new school year is a restart, and we hope you’ll rise to the challenge by doing just that. While students return to full in-person learning and you scramble to help students who may have fallen behind catch up, this is a perfect time to institute some marketing strategies to increase your enrollment (and encourage any lost students to return to your school).

For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

Often when we consider our various target audiences, we don’t consider the ones closest to us—teachers, staff, and administration. These important people are your “internal publics,” and marketing to them is one of the most important things you can do. 

For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

Are parents in your community really using your website? If they are, you’ll want to make sure you know what they use it for most often so you can stay on top of those services. If they aren’t, then you’ll want to know why so you can make changes to better serve them.

For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

Most schools outsource the design of their school’s websites. Very few schools have the skill sets among their staff members to get a professionally designed school website with effective layout and navigation. But, there are content management systems that provide templates and editing software to use. Sometimes these are sufficient. 

But very few supply you with the staff to keep your site current, professional, and informative on a day-to-day basis, which is what really matters, right? Consider another option: you can let School Webmasters become your trained staff of professional webmasters for as low as only $189 a month. 

For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

You certainly don’t need to overhaul your school’s website every year, but you do need to make sure you're presenting your school in the best light by keeping up with current website trends. Your school website is the key component to all of your digital marketing efforts and often the first impression prospective parents have of your school and your values. So how do you know when it’s time for an update? 

For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

There are always leaders and lemmings in the world. Of course, you want your school website to be viewed as an asset and representative of your outstanding educational services. But often, unbeknownst to many respected educators, their school websites are lemmings, or worse, they are losers, and the school administrators are not even aware of it. 

Find out how to fix your school website!

For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!