School Communications Scoop

It is important to remember that photo captions enjoy some of the highest readerships in a publication, second only to headlines. So, when we want our readers to be engaged and informed, our use of captions matters.  Learn how to do it right.

For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

Your school website’s purpose is to inform existing parents and to attract prospective parents. You can’t do that without attracting readers, which means writing a compelling headline that will grab the attention of those desired readers.

For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

Yes, we know. Apps are all the rage, at least according to the salespeople say that your school needs one. Well, we’re here to tell you that it’s not necessarily the case. Beware the slick sales pitch and take a look at your website before jumping into the app jungle.

Before considering an app, take a look at your website. Since your website is your face to the public (an app is only available to existing parents), your efforts here should be your highest priority. 

For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

I know it doesn't sound like much, but word-of-mouth marketing is key to the success for local, family-owned businesses. More than ever, people are checking online reviews for goods and services, and your opinion matters. 

Frequently—and, at times, unfortunately—customers only leave online reviews for bad experiences. No one wants to be judged by their worst day, which makes your good, positive review all the more valuable to your local businesses. 

And it's not just businesses that need your online feedback—your local schools need it too! 

For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

Your school’s website is that critical intersection between public relations, customer service, marketing, media relations, communications, and branding. Website management is the process that makes it all work.

For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

Branding goes beyond your colors and school logo, of course. It is inclusive of the entire customer experience and includes everything from your school website design and layout, your school social media interactions, and your mascot to how your staff answers the phones. Your brand is that cohesive identity that you want to solidify in your customers’ minds. It requires establishing a look and feel that supports your brand goals consistently and avoids variations that will dilute or even disintegrate your brand identity. 

So, let’s talk about how to use school mascots and logos to contribute to your cohesive brand identity.

For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

Competition and choice in education have changed everything. The neighborhood school is no longer the only game in town. In fact, online schools have made being in the same town not even a requirement. This means school leaders need to continually make the case for their school and find ways to stand out from all the competition.

One important strategy is to create and manage a consistent brand for your school. How do you do that? Begin by creating and using a branding guideline.

For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

Your school website is only as effective as your users think it is. If parents complain that they can’t find what they are looking for, there’s a problem. We could claim user error—that they just don’t know what they are doing—but if there is a problem, it is our problem and we need to own it. 

So, what can we do to make our website user-friendly for all? For starters, we can analyze our website. Google Analytics is a great tool designed to help us do so.

For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

For thousands of years, sailors and travelers have relied on lighthouses to lead them to safety. For them, the lighthouse is a beacon of hope. If the light were to fail, creating a cloak of darkness, the leaders, the navigators, the doers, the encouragers would step forth to give direction and hope to those in their care.

Currently, we may experience some “cloak of darkness” moments. As a business owner, a school leader, a teacher, a part of your community, you have an obligation to use your talents and experiences to be the navigational aid to warn of and navigate through dangerous areas. You can be that beacon. And you can use your social media platforms to do it.

For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

Okay, you are a school administrator and schools are serious business, right? Professional and no-nonsense? Well, I agree with the professional part, but I think some schools (whether it is established by the school culture, the HR department hiring policies, or maybe the school leader) may want to consider factoring a little joy into the mix. It isn't an either/or proposition because professionalism and happiness are not mutually exclusive.

For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!