Welcome to another episode of School PR Drive Time, a podcast produced by NCSPRA.

In today’s episode, we are diving into the topic of great storytelling through great photos! Joining us is Tony Cunningham, digital communications specialist at Durham Public Schools. Tony’s photo is a 2022 NCSPRA Blue Ribbon award winner and a 2022 Best of the Best winner in that category.

Check out this project here: https://drive.google.com/drive/folders/1ONlfBmyjHd3xlcC85CF1YrTyR9dtweTh

Connect with us: NCSPRA.org

Please give this podcast five stars, and share it with your colleagues and friends!

Today's episode is sponsored by Parent Square

Music: "Hip Jazz," www.bensound.com, all other content © 2023, NCSPRA

In today’s episode, we are exploring the topic of Communications Audits- why do they matter, how do you do one, and how can audits make us more effective communicators? Our guests today are NSPRA’s Associate Director Mellissa Braham, APR, and Communication Audit Surveys Manager, Naomi Hunter, APR.

Learn more: https://www.nspra.org/PR-Resources/Request-a-Communication-Audit

Today's episode is sponsored by Peachjar

Music: "Hip Jazz," www.bensound.com, all other content © 2023, NCSPRA

In today’s episode, we are getting an inside peak into an expansive marketing and event campaign that earned a 2022 Best of the Best designation as part of the NCSPRA Blue Ribbon Awards. Our guests are Dr. Lindsay Whitley and Ms. Renarta Moyd of Cumberland County Schools. Cumberland has earned multiple Best of the Best awards for their strategy and attention to detail that makes special projects and events successful!

Today's episode is sponsored by Parent Square

Music: "Hip Jazz," www.bensound.com, all other content © 2023, NCSPRA

In today’s episode, we are exploring how school communicators can play a positive role in shining a light on diversity and inclusion best practices in our school systems. Joining us for this conversation are two members of the Minnesota School Public Relations Association (MinnSPRA) board who have tackled this challenge head on with the creation of Good Trouble PR. Dirk Tedmon, Executive Director of Marketing & Communications for Eden Prairie schools and Toya Stewart Downey, Executive Director of Strategic Communications, Equity and Inclusion from Robbinsdale Area Schools will unpack this complicated topic and provide school PR practitioners with practical information to help them be a part of this movement for justice!

More information:

https://minnspra.org/event/good-trouble-pr-intro/#:~:text=Good%20Trouble%20PR%20purpose%3A&text=We%20will%20hold%20ourselves%20and,get%20in%20good%2C%20necessary%20trouble

https://drive.google.com/drive/folders/1NOTYDwuQKcWCe2Q-2ePZp9yA7hS0wy-g?usp=sharing

Today's episode is sponsored by Finalsite

Music: "Hip Jazz," www.bensound.com, all other content © 2023, NCSPRA

In today’s episode, we continue exploring the topic of crisis management and crisis communications and important lessons learned. Joining us is August Vernon, the Director of the Forsyth County Office of Emergency Management in Winston-Salem, NC. I experienced a presentation that he recently made to first responders in Western North Carolina about active shooter response training. He also teaches classes for public information officers.

Today, he’s going to share a behind-the-scenes look at how emergency management and communications go hand in hand and some important lessons learned in over 30 years of public safety and emergency management experience.

This is part 2 of 2.

Today's episode is sponsored by Granicus

Music: "Hip Jazz," www.bensound.com, all other content © 2023, NCSPRA

In today’s episode, we are exploring the topic of crisis management and crisis communications and important lessons learned. Joining us is August Vernon, the Director of the Forsyth County Office of Emergency Management in Winston-Salem, NC. I experienced a presentation that he recently made to first responders in Western North Carolina about active shooter response training. He also teaches classes for public information officers.

Today, he’s going to share a behind-the-scenes look at how emergency management and communications go hand in hand and some important lessons learned in over 30 years of public safety and emergency management experience.

This is part 1 of 2.

Today's episode is sponsored by Granicus

Music: "Hip Jazz," www.bensound.com, all other content © 2023, NCSPRA

In today’s episode, we’ll be chatting with Andrea Gribble about her first book that just launched: Social Media for Schools: Proven Storytelling Strategies & Ideas to CelebrateYour Students & Staff — While Keeping Your Sanity. Social media is an ever changing landscape, and as school communicators, we may struggle to post content, generate content, and then get that content in front of the right audience.

Take a look at the book>>>>

https://socialschool4edu.com/book/

From the Author:

“Social Media for Schools” is the ultimate handbook for school communicators. With practical tips and real-life examples, this value-packed book provides a proven framework to help social media managers celebrate their school on social media without losing their sanity. From insider secrets to case studies, this book offers everything you need to establish a consistent identity for your school, create content management strategies, and write engaging captions. Learn how to manage social media without it managing you!

Today's episode is sponsored by Peachjar.

Music: "Hip Jazz," www.bensound.com, all other content © 2023, NCSPRA

*Note that this episode was recorded before Blackboard and Finalsite merged. This NSPRA Award was originally co-sponsored by Blackboard.

In today’s episode, we will hear from Superintendent Dr. Jared Cotton, Chief of Staff and Clerk to the Board, Dr. Angie Smith, and Dr. Chris Vail, Director of Communications for Chesapeake Public Schools in Virginia. Dr. Cotton was selected as the recipient of the NSPRA 2022 Communication Technology Award for Superintendents. The award, presented by NSPRA in partnership with Blackboard, recognizes one district leader annually for leadership in redefining, upgrading and integrating cutting-edge communication technology to improve and expand outreach and engagement with internal and external education stakeholders.

Today we want to learn more about these efforts, their effectiveness, and how they can be duplicated in other school systems.

Today's episode is sponsored by Finalsite.

Music: "Hip Jazz," www.bensound.com, all other content © 2023, NCSPRA

In today’s episode, we are diving into the topic of great storytelling through great writing! Joining us is Christina Beam, Marketing Specialist with New Hanover County Schools. Her article, "Still She Rose," is a 2022 Blue Ribbon Award and Best of the Best Recipient. Another one of her articles, “You Saved My Life: Forest Hills Teacher Rescues Student from Choking,” was a Best of the Best Writing winner for 2021. In today's episode, Christina provides some guidance and best practices for storytelling the 'write' way.

This episode is brought to you by Peachjar.

Music: "Hip Jazz," www.bensound.com, all other content © 2023, NCSPRA.

Welcome to another episode of School PR Drive Time, a podcast produced by NCSPRA.

In today’s episode, we will explore the topic of branding. We are not talking school branding or organizational branding-- we’re discussing your personal and professional brand management. Our guest today is Dr. Patricia McLean, a long time NCSPRA member and former NCSPRA president and State and National School PR Accolades. Dr. McLean is a 20-year educator, having served as a math and science teacher, a human resource officer, and a school PR Professional. She has presented at the state and national levels.

We'll explore some relevant and essential professional development advice for school PR practitioners and beyond!

This episode is brought to you by Parent Square.

Music: "Hip Jazz," www.bensound.com, all other content © 2023, NCSPRA.