If you haven't seen the back to school video "Kid Superintendent", it's time to go watch it and then come back to this episode to hear the creative journey that our friend Kristin Boyd Edwards just wrapped up. What started as a weekend project, lander Kristin and Reading Schools on Good Morning America. Justin talks creative process and handling going viral in the latest episode of School PR Happy Hour

No matter where you practice #SchoolPR, there's a model for a resource, or service center to help you out.  No one does this better than Rachel Frost, Chief Communications Officer at Region 10 in Texas.

Thanks Rachel for all of the support you've provided to School PR Pros during the COVID-19 pandemic, and for reminding us that balance is possible!

Erin and Justin talk about the struggles of COVID-19 and deciding if the second season of SPRHH was going to happen. Welcome back Happy Hour Friends!

Whew... what a season! We have officially reached the end of Season 1 of SPRHH. It's time for us to take a short break and recharge some before we dive into creating another season of School PR Content. Before shutting down shop, Erin and Justin hosted an online live video recap of Season 1. This is the audio from that event. Have a great summer School PR, we will see you back here Sept. 1 with a brand new season!

Throwing content at the wall and hoping it will stick - it's the nightmare of professional communicators everywhere.  So what do you do, in an effort to create authentic engagement on your social platforms?

Our final full episode of Season 1 features Justin Elbert from Klein ISD, a long-time school PR Practitioner with a speciality in engaging content and analytics.

Justin was joined by his new friend and keynote speaker Aaron Davis to talk about a variety of topics that School PR pros are facing during this COVID-19 pandemic. We hope you leave this episode encouraged and ready to finish this historic school year strong.

Join Erin as she talks with Julie Thannum, APR, about what Carroll ISD is doing to become cultural competent and became a leader among districts is choosing equity.

Justin is joined by Katie Test Davis from Forthright Advising to discuss stats and tactics public schools can use to win in the new competitive education industry. Katie shared a TON of resources during this interview and they can all be found by visiting forthrightadvising.com/schoolprhappyhour. Stay safe School PR!

In this stripped-down version of SPRHH, Justin, Erin and Ben Pankonin from Class Intercom talk about the effects of CoVid-19 on the School PR community. Our community is doing hard work and this conversation is a callback to a previous conversation about wellness. 

This episode is about you, the professionals that listen and contribute to our show. We want you to know we see you and we want to support you however we can.

School PR is a rewarding business, but there's nothing easy about the work we do.

We talk a lot about "finding our tribe," and knowing who to call in various situations.  What about having formal mentor?  Is it necessary?  Does it make a difference?

In this episode, Erin talks with her own mentor, Ian Halperin, and discusses the benefits of having a mentor, as well as the need for reverse mentors.  Plus you get to hear about how Ian became Erin's mentor - lucky you!