It’s time again for my favorite segment and hopefully yours too: Let’s Do It Together. Today, we are going to conduct an Instagram Audit of your account together so that you have a clear picture of where your account stands and how you can move forward with your content creation.

Episode Highlights

• Business Goals 
• Profile and Bio
• Posts
• Analytics

Resources Mentioned

Grab your IG Audit Workbook to follow along with this episode and take action:

https://kfostersolutions.activehosted.com/f/7

Related Episodes / You Might Also Like

• Episode #4: Let’s Do It Together Instagram Bio Optimization
• Episode #10: Let's Do It Together: How to Assess Your Instagram Analytics

If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:

https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649

Connect with host

Kassaundra is a teacher-turned-social media manager with a passion for helping educators reach their goals and dreams using the power of social media. You can follow her on Instagram @fostercontentsolutions

Instagram: https://www.instagram.com/fostercontentsolutions/

Join the Facebook Community: https://www.facebook.com/groups/schooledinsocials

Note: As an Amazon Associate I earn from qualifying purchases. There is no additional cost to you for shopping through my link but your support helps keep this podcast running so Thank. You!

Social media tools I love:

Airtable (affiliate link): https://airtable.com/invite/r/ZnOJJF9Y

Later (affiliate link): https://try.later.com/ggv1e2qz2oop

We all know about the link in bio when it comes to Instagram, but how do we actually get our community members to our resources so that our social media content can start converting for us? That’s what we’re diving into today.

Episode Highlights

• Community Member’s Journey
• Ways to get community members to your resources
• Deciding on a strategy

Related Episodes / You Might Also Like

• Episode #13: Calls to Action 101
• Episode #14: Setting up an Effective Link in Bio

If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:

https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649

Connect with host

Kassaundra is a teacher-turned-social media manager with a passion for helping educators reach their goals and dreams using the power of social media. You can follow her on Instagram @fostercontentsolutions

Instagram: https://www.instagram.com/fostercontentsolutions/

Join the Facebook Community: https://www.facebook.com/groups/schooledinsocials

Note: As an Amazon Associate I earn from qualifying purchases. There is no additional cost to you for shopping through my link but your support helps keep this podcast running so Thank. You!

Social media tools I love:

Airtable (affiliate link): https://airtable.com/invite/r/ZnOJJF9Y

Later (affiliate link): https://try.later.com/ggv1e2qz2oop

You’re ready to convert your community members into customers. You’ve created engaging content and given them a lovely call to action. Your job is done right? Not really. So let’s chat about the next step in your community members journey: your link in bio.

Episode Highlights

• Options for Link in Bio
• Setting up your Link in Bio Effectively
• What do I do if I have A LOT of links?

Related Episodes / You Might Also Like

• Episode #4: Let’s Do It Together Instagram Bio Optimization

If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:

https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649

Connect with host

Kassaundra is a teacher-turned-social media manager with a passion for helping educators reach their goals and dreams using the power of social media. You can follow her on Instagram @fostercontentsolutions

Instagram: https://www.instagram.com/fostercontentsolutions/

Join the Facebook Community: https://www.facebook.com/groups/schooledinsocials

Note: As an Amazon Associate I earn from qualifying purchases. There is no additional cost to you for shopping through my link but your support helps keep this podcast running so Thank. You!

Social media tools I love:

Airtable (affiliate link): https://airtable.com/invite/r/ZnOJJF9Y

Later (affiliate link): https://try.later.com/ggv1e2qz2oop

Class is in session for Calls to Action 101 where we are going to break down this important piece of our social media marketing so you can feel confident every post you create will help you get closer to your goals.

Episode Highlights

• What is a call to action
• Why are calls to action so important on social media
• Where to use calls to action

Resources Mentioned

Track Maven Study

https://pages.trackmaven.com/rs/251-LXF-778/images/TrackMaven_Facebook_Report_2014.pdf

Related Episodes / You Might Also Like

• Episode #4: Let’s Do It Together Instagram Bio Optimization

If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:

https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649

Connect with host

Kassaundra is a teacher-turned-social media manager with a passion for helping educators reach their goals and dreams using the power of social media. You can follow her on Instagram @fostercontentsolutions

Instagram: https://www.instagram.com/fostercontentsolutions/

Join the Facebook Community: https://www.facebook.com/groups/schooledinsocials

Note: As an Amazon Associate I earn from qualifying purchases. There is no additional cost to you for shopping through my link but your support helps keep this podcast running so Thank. You!

Social media tools I love:

Airtable (affiliate link): https://airtable.com/invite/r/ZnOJJF9Y

Later (affiliate link): https://try.later.com/ggv1e2qz2oop

We’re getting to the good stuff today. How do you create a social media presence that translates into dollar bills for your teacher author business. It’s called Conversion Marketing. Let’s dive in!

Episode Highlights

• What is Conversion Marketing
• What kind of content to create
• What metrics to analyze

Resources Mentioned

• Episode #11: Brand Awareness Marketing for Teacher Authors on Social Media

If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:

https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649

Connect with host

Kassaundra is a teacher-turned-social media manager with a passion for helping educators reach their goals and dreams using the power of social media. You can follow her on Instagram @fostercontentsolutions

Instagram: https://www.instagram.com/fostercontentsolutions/

Join the Facebook Community: https://www.facebook.com/groups/schooledinsocials

Note: As an Amazon Associate I earn from qualifying purchases. There is no additional cost to you for shopping through my link but your support helps keep this podcast running so Thank. You!

Social media tools I love:

Airtable (affiliate link): https://airtable.com/invite/r/ZnOJJF9Y

Later (affiliate link): https://try.later.com/ggv1e2qz2oop

Brand Awareness. You’ve probably heard this term before. “You should increase brand awareness” “You should create content for brand awareness” But what does that even mean!? No worries, we’re tackling it head on in today’s episode! 

Episode Highlights

• What is Brand Awareness Marketing 
• What kind of content to create
• What metrics to analyze

Resources Mentioned

Episode #5: Why even bother building a community on social media? 

Episode #10: Let's Do It Together: How to Assess Your Instagram Analytics

If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:

https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649

Connect with host

Kassaundra is a teacher-turned-social media manager with a passion for helping educators reach their goals and dreams using the power of social media. You can follow her on Instagram @fostercontentsolutions

Instagram: https://www.instagram.com/fostercontentsolutions/

Join the Facebook Community: https://www.facebook.com/groups/schooledinsocials

Note: As an Amazon Associate I earn from qualifying purchases. There is no additional cost to you for shopping through my link but your support helps keep this podcast running so Thank. You!

Social media tools I love:

Airtable (affiliate link): https://airtable.com/invite/r/ZnOJJF9Y

Later (affiliate link): https://try.later.com/ggv1e2qz2oop

It’s time again for my favorite podcast segment: Let’s Do It Together! Today I am going to walk you step-by-step through how you can assess your Instagram analytics to give you more insight on what is working and what isn’t working.

Episode Highlights

• Types of Analytics on IG
• Exploring the Data (Accounts Reached)
• Engagements and Interactions
• Follower stats 

If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:

https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649

Connect with host

Kassaundra is a teacher-turned-social media manager with a passion for helping educators reach their goals and dreams using the power of social media. You can follow her on Instagram @fostercontentsolutions

Instagram: https://www.instagram.com/fostercontentsolutions/

Join the Facebook Community: https://www.facebook.com/groups/schooledinsocials

Note: As an Amazon Associate I earn from qualifying purchases. There is no additional cost to you for shopping through my link but your support helps keep this podcast running so Thank. You!

Social media tools I love:

Airtable (affiliate link): https://airtable.com/invite/r/ZnOJJF9Y

Later (affiliate link): https://try.later.com/ggv1e2qz2oop

As educators, we love ourselves some data, but today I want to talk about the ROI of social media marketing that can help your business that you might never see pop up as a data point on your analytic reports. 

Episode Highlights

• The customer’s journey
• Explanation of Hidden ROI 
• What are the implications of Hidden ROI?

Resources Mentioned

• Episode 8: How Do We Measure ROI in a Facebook Group?

If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:

https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649

Connect with host

Kassaundra is a teacher-turned-social media manager with a passion for helping educators reach their goals and dreams using the power of social media. You can follow her on Instagram @fostercontentsolutions

Instagram: https://www.instagram.com/fostercontentsolutions/

Join the Facebook Community: https://www.facebook.com/groups/schooledinsocials

Note: As an Amazon Associate I earn from qualifying purchases. There is no additional cost to you for shopping through my link but your support helps keep this podcast running so Thank. You!

Social media tools I love:

Airtable (affiliate link): https://airtable.com/invite/r/ZnOJJF9Y

Later (affiliate link): https://try.later.com/ggv1e2qz2oop

Today we are talking about the thing on every business owner’s mind: ROI and specifically how you can measure ROI in a Facebook Group. 

Episode Highlights

• Types of ROI
• Monetary ROI in Facebook Groups
• Non-Monetary ROI in Facebook Groups

Resources Mentioned

• Episode #2: Favorite Social Media Platforms for Teacher Authors
• Episode #6: Why Bother with Facebook Groups?

If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:

https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649

Connect with host

Kassaundra is a teacher-turned-social media manager with a passion for helping educators reach their goals and dreams using the power of social media. You can follow her on Instagram @fostercontentsolutions

Instagram: https://www.instagram.com/fostercontentsolutions/

Join the Facebook Community: https://www.facebook.com/groups/schooledinsocials

Note: As an Amazon Associate I earn from qualifying purchases. There is no additional cost to you for shopping through my link but your support helps keep this podcast running so Thank. You!

Social media tools I love:

Airtable (affiliate link): https://airtable.com/invite/r/ZnOJJF9Y

Later (affiliate link): https://try.later.com/ggv1e2qz2oop

We’re wrapping up the “why even bother” series by tackling the beast that is Instagram. Trust me, after this, you’re definitely going to want to be posting there! 

Episode Highlights

• Instagram’s popularity
• Multiple options for posting and interacting
• Organization of content

Resources Mentioned

Ready for a Mini Social Medial Consult?

https://calendly.com/kfostersolutions/mini-social-media-consult-clone?month=2023-04

If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:

https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649

Connect with host

Kassaundra is a teacher-turned-social media manager with a passion for helping educators reach their goals and dreams using the power of social media. You can follow her on Instagram @fostercontentsolutions

Instagram: https://www.instagram.com/fostercontentsolutions/

Join the Facebook Community: https://www.facebook.com/groups/schooledinsocials

Note: As an Amazon Associate I earn from qualifying purchases. There is no additional cost to you for shopping through my link but your support helps keep this podcast running so Thank. You!

Social media tools I love:

Airtable (affiliate link): https://airtable.com/invite/r/ZnOJJF9Y

Later (affiliate link): https://try.later.com/ggv1e2qz2oop

Mentioned in this episode:

Grab Your FREE 2025 DIY Instagram Audit

Ready to take your Instagram to the next level, but maybe not so sure where you should start?