Science Communication Accelerator (scicomX)

Science Communication Accelerator (scicomX)

By Julius WescheScience
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Science Communication Accelerator (scicomX) episodes

  • ❎ #16 How to incentivize and increase the appreciation of scicomm

    Science communication is severely hampered because the incentive system  in research organizations and universities is too often based solely on  the number of published papers and citations. A key to encourage science  communication could therefore be to increase appreciation for science  communication and anchor it in the academic incentive system. In this  episode, I discuss how this can be done with Markus Weißkopf. Markus is the managing director of Wissenschaft im Dialog (ca. 60 employees), which is a key promoter of science communication in the German higher education system.

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    The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy ([email protected]). You find me on Twitter, on Linkedin, and on Instagram.

    37 min
  • ❎ #15 Why & How to do Scicomm (Mashup)
    From tomorrow on the scicomX Podcast will publish new episodes every OTHER Tuesday. Look below for finding out why.
    For this episode I try something new. I took 10 of my YouTube videos and merged them into one podcast episode that now contains hot takes on being judged, the imposter syndrome, but also that attention is key and how you craft your first digital science communication strategy. Do you like this format? If yes, please tell me about it, and I may produce another episode soon with more hands on details on how to build up a following online
    18 min
  • ❎ #14 Engaging the Disengaged (with Dr. Haydon Mort)
    „When engaging the disengaged, what I mean is engaging the majority“. This is how today’s guest Haydon describes his work as a science communicator in the earth sciences field. Who are the disengaged and how can we catch their attention? If you are interested in answers to these questions, then this episode is for you.
    You can find Haydon on Instagram, Linkedin, and through his webpage.
    In the episode we come across a video in which that Haydon describes what famous actor and wrestler Dwayne (the Rock) Johnson has to do with geology. You can find the video by clicking here.
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    The Science Communication Accelerator Podcast aims to empower      scientists, universities, and research organizations to engage    publicly   and share  more science on social media. To do so, the    podcast aims to   create a knowledge hub for digital science    communication by publishing engaging and inspiring episodes with   experts  in the field of social   media and  science communication. Please reach out if you are  looking for a sparring partner to create  your organizational communication or  branding strategy  ([email protected]). You  find me on Twitter, on Linkedin, and on Instagram.
    40 min
  • ❎ #13 Science Storytellig (with Josh Ettinger)
    Storytelling is an ancient art form and can be described as the social an cultural activity of sharing stories to audiences. Using storytelling elements in presenting the research process and research results can make research more accessible and give a human face to science.
    In order to learn more about science communication storytelling I invited Josh Ettinger to the scicomX Podcast. Josh is a PhD student at the University of Oxford where he analyses the communication around strong weather events. Next to his work as a PhD he also gives storytelling workshops to researchers, research organizations and firms. He caught my attention, because he has co-authored a correspondence in Nature on how science communication and storytelling can be great allies and how they can support each other. Klick here for being redirected to the Nature correspondence.
    Please reach out to Josh on Twitter or on Linkedin, or check out his webpage.
    Scroll down for more resources to storytelling provided by Josh
    --
    The Science Communication Accelerator Podcast aims to empower     scientists, universities, and research organizations to engage   publicly   and share  more science on social media. To do so, the   podcast aims to   create a knowledge hub for digital science   communication by publishing engaging and inspiring episodes with  experts  in the field of social   media and  science communication.
    Please   reach out if you are  looking  for a sparring partner to create your   organizational  communication or  branding strategy ([email protected]).
    You  find me on Twitter, on Linkedin, and on Instagram.
    --
    https://gizmodo.com/the-22-rules-of-storytelling-according-to-pixar-5916970
    https://www.nature.com/articles/d41586-020-01731-9 (one of my articles)
    https://www.amazon.co.uk/Narrative-Everything-ABT-Framework-Evolution-ebook/dp/B07SHKZMNY
    https://masterclasses.nature.com/online-course-in-narrative-tools/18498356
    https://www.pnas.org/content/118/15/e1914085117
    https://www.amazon.co.uk/Storytelling-Animal-Stories-Make-Human/dp/0544002342
    https://www.amazon.co.uk/Story-Structure-Substance-Principles-Screenwriting-ebook/dp/B0042FZVOY
    28 min
  • ❎ #12 How to visualize scientific data? (with Martins Zaumanis)
    There are four formats how to communicate information: written, audio, video, and visualizations. In this episode I look together with Martins Zaumanis at how researchers and organizations can create appealing visualizations that are easy to understand and that attract attention.
    Check out the second part of the podcast to get some hands-on tips. Here Martins shares 8 steps for you to step up your visualization game.
    Please check out Martins’ book “Research Data Visualization and Scientific Graphics” if our are up for a deep dive. You find it under the following link: “https://peerrecognized.com/visualization/.
    You also find Martins on Twitter and on LinkedIn.
    ---
    The Science Communication Accelerator Podcast aims to empower    scientists, universities, and research organizations to engage  publicly   and share  more science on social media. To do so, the  podcast aims to   create a knowledge hub for digital science  communication by publishing engaging and inspiring episodes with experts  in the field of social   media and  science communication.
    Please  reach out if you are  looking  for a sparring partner to create your  organizational  communication or  branding strategy  ([email protected]).
    You  find me on Twitter   (@juliuswesche), on  Linkedin (https://www.linkedin.com/in/juliuswesche/), and on Instagram   (@juliuswesche).
    30 min
  • ❎ #11 TIKTOK and Science Comunication (with Andy Miah)
    While TIKTOK still has a reputation of being a teenage dancing app it has evolved substantially over the last couple of years. In 2020 it surpassed two billion downloads and it also recently surpassed YouTube in viewing time per user. It is high time to look at TIKTOK. In order to learn about TIKTOK, I invited Prof. Andy Miah to the podcast. Andy has a chair in Science Communication and Future Media at Salford University (UK). And he is an avid TIKTOK user. We recorded this session in between other meetings. For this reason, it got shorter than the previous episodes of the podcast. However, this might actually be quite fitting for a social network that actually revolutionized short content.
    You find Andy pretty much on all social networks. However you could start by checking him out on Twitter (@andymiah) or have a look at his webpage: https://andymiah.net/
    ---
    The Science Communication Accelerator Podcast aims to empower   scientists, universities, and research organizations to engage publicly   and share  more science on social media. To do so, the podcast aims to   create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social   media and  science communication.
    Please reach out if you are  looking  for a sparring partner to create your organizational  communication or  branding strategy ([email protected]).
    You  find me on Twitter  (@juliuswesche), on Linkedin (https://www.linkedin.com/in/juliuswesche/), and on Instagram  (@juliuswesche).
    20 min
  • ❎ #10 Social Audio - How to use Clubhouse & Twitter Spaces for SciComm (with Stephanie Castillo)
    Not even a year ago a new audio only smart phone app made big waves. Its name was clubhouse and suddenly every entrepreneur and political actor who had an iPhone had to have an account. Social Audio had taken the stage. Now a year later, clubhouse has gotten a lot of competition for example Twitter Spaces, Spotify Greenroom, and Facebook Live Audio Rooms to only name a few. While the first big wave has passed, social audio is still a great way to build up relationships with a following online at a low threshold.
    In this episode I am joined by science communicator and scicomm PhD student Stephanie Castillo, who was among the first ones to actually use Clubhouse for doing and talking about science communication.  When you listen to this episode you will learn what social audio is and how it can be used for science communication. Furthermore, Stephanie and I share a number of tips of how to get started and excel your use of this new type of digital science communication tools.
    You find Stephanie on Twitter and Instagram under @PhutureDoctors and on her website: https://phuturedoctors.com/
    Names that we also mention in the episode are
    Samantha Yammine (Instagram: @science.sam)
    Amanda Colleti (Twitter: @amandacoletti5)
    Susianna Harris (Twitter: @susannaLharris)
    We also talked about Otter AI, which is a speech to text transcription software: https://otter.ai/ 
    ---
    The Science Communication Accelerator Podcast aims to empower  scientists, universities, and research organizations to engage publicly  and share  more science on social media. To do so, the podcast aims to  create a knowledge hub for digital science communication by publishing  engaging and inspiring episodes with experts in the field of social  media and  science communication.
    Please reach out if you are looking  for a sparring partner to create your organizational communication or  branding strategy ([email protected]).
    You find me on Twitter  (@juliuswesche), on Linkedin  (https://www.linkedin.com/in/juliuswesche/), and on Instagram (@juliuswesche).
    46 min
  • ❎ #9 Personal Branding for Scientists (with Cornelia Böhm)
    Communicating science gives visibility to your research, but it also builds your personal brand. A personal brand is what people talk about you when you are not in the room. If you want to use your scientific content to not only to talk about science but also want to build your brand a bit more professional, then this episode is for you. For this episode I am joined by Cornelia (Connie) Böhm, who is a global social media strategist at the automotive company Audi by day, and a personal branding consultant for researchers by night.
    In this episode you will learn what personal branding is, how you can build your personal brand more professionally, and what strategic question you should ask yourself in order to start building your personal brand.
    Resources:
    URL shortener: https://app.bitly.com; https://nanomize.de/en/; https://tinyurl.com/app
    Hashtag trends: https://trends24.in/
    Post creation: https://www.canva.com/
    Tweetdeck: https://tweetdeck.twitter.com/
    Buffer: https://buffer.com/
    You find Connie on Linkedin (https://www.linkedin.com/in/corneliab%C3%B6hm/) and on Twitter (@sundaysattwelve)
    ---
    The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share  more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and  science communication.
    Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy ([email protected]).
    You find me on Twitter (@juliuswesche), on Linkedin (https://www.linkedin.com/in/juliuswesche/), and on Instagram (@juliuswesche).
    44 min
  • ❎ #8 YouTube, Animation, & Science Communication (with Lizzy Steib from Kurzgesagt - in a Nutshell)
    YouTube is one of the major content platforms for video. Videos are great to create engaging content around scientific topics, but oftentimes science evolves around things and processes that can hardly or not be filmed. Animation is a means to nevertheless help to create knowledge around these topics. In order to understand YouTube and animation better I invited Lizzy Steib to the scicomX podcast. Lizzy is the head of research at Kurzgesagt - in a Nutshell, which is among the largest if not the largest YouTube science channel out there. 
    You find Lizzy on Linkedin (https://www.linkedin.com/in/elisabeth-steib-43b699168/) and on Twitter (@lizzy_steib)
    You find Kurzgesagt on YouTube (https://www.youtube.com/c/inanutshell) and their webpage (https://kurzgesagt.org/)
    ---
    The   Science Communication Accelerator Podcast aims to empower scientists,   universities, and research organizations to engage publicly and share  more science on social media. To do so, the podcast aims to create a  knowledge hub for digital science communication by publishing engaging  and inspiring episodes with experts in the field of social media and  science communication.
    Please  reach out if you are looking for a sparring partner to create your  organizational communication or branding strategy  ([email protected]).
    You find me on Twitter (@juliuswesche), on Linkedin (https://www.linkedin.com/in/juliuswesche/), and on Instagram (@juliuswesche).
    35 min
  • ❎ #7 Linkedin – How to communicate science on a business platform? (with Mike Young)
    Initially started as a business platform to share CVs, Linkedin has grown into a fully fledged social media network. It is regularly used by researchers and scientists to share knowledge, build networks and find industry partners to collaborate with.
    To get grips on the platform I invited Mike Young to the Science Communication Accelerator Podcast. Mike is based in Copenhagen and trains researchers how to successfully use Linkedin and Twitter.
    Mike suggests that there are three key functions for scientists when using Linkedin. These are sharing science, networking, and ideation. While the first two are pretty straight forward to understand, ideation was a new term for me. What Mike means with ideation is the constructive process of creating and co-developing ideas by interacting with other members on the platform. I had a lot of fun producing this episode with Mike. He is a real integer and supportive guy to talk to.
    Here you find Mike:
    Linkedin - https://www.linkedin.com/in/mkeyoung/
    Twitter - https://twitter.com/MkeYoung
    Webpage - http://mikeyoungacademy.dk/
    ---
    The  Science Communication Accelerator Podcast aims to empower scientists,  universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication.
    Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy ([email protected]).
    You find me on Twitter (@juliuswesche), on Linkedin (https://www.linkedin.com/in/juliuswesche/), and on Instagram (@juliuswesche).
    39 min

About Science Communication Accelerator (scicomX)

From the publisher's feed

The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to share more science on social media. To do so, the podcast aspires to create engaging and inspiring episodes with experts in the field of social media and science communication. New episodes every second Tuesday.